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Article Archive: Key Chains
Labubu: An In-Depth Analysis of a Global Collectible Phenomenon
Labubu is a brand of collectible plush toy and the name of its main character, created by Hong Kong designer Kasing Lung and marketed by the China-based retailer Pop Mart. Initially conceived with distinctive pointed ears and teeth, drawing inspiration from Nordic mythology, Labubu's journey began in the realm of picture books in 2015. The character's transition into the physical collectible space occurred in 2019 when Pop Mart started selling Labubu figurines. However, it was the introduction of Labubu plush toys on key rings in 2023 that catapulted the brand into a viral global phenomenon. Labubu has since become a darling of social media platforms and a favored accessory among celebrities worldwide...
6/4/2025
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