BUILT TO BE YOU-NIQUE. Assemble your own one-of-a-kind fashion doll from head to toe with Capsule Chix! Select your favorite fashion items across the Collections and build a Capsule Chix based on your own personal sense of style! Mix and match with all of the amazing Capsule Chix collections to create over 4 billion looks across Series 1 and 2! You can customize your Capsule Chix hair, face, upper torso, lower torso, shoes, accessories, and even her hands! What fashions will you find inside? Turn the style dial on the Capsule Chix pack to release 5 surprise capsules and start creating! Capsule Chix are fully posable, with 14 points of articulation. Build the doll stand that's included in the pack to create YOU-NIQUE poses to match your YOU-NIQUE look! Each Capsule Chix Collection has a super rare Limited Edition to collect, and you might also find Ultra Rare fabric and Rare fashion pieces! Let your YOU-NIQUE style run wild with the Capsule Chix HoloGlow Collection - it's fashion in the spotlight with translucent and glow in the dark styles!

Make your own Spider-Man; Make your own Spider-Man Action figure with the Marvel Heroes of Goo Jit Zu Hero Creator! 3 Goo Filling: Fill your Goo Jit Zu Spider-Man figure with 3 unique goo fillings! Pump In The Goo: Use the Hero Creator Chamber to pump the goo into Spider-Man's body. So Stretchy: Kids can stretch their Marvel Goo Jit Zu Spider-Man Action Figure to an amazing size! Repeat Play: Create again and again by emptying your Spider-Man action figure and refilling it.

Sweet Card-Slapping Fun: The Hello Kitty Strawberry Milk Slap Game is Sweet Card-Slapping Fun for both Hello Kitty fans from kids to kidults ages 8 years and up Fast and Fun: Flip the Hello Kitty cards and be the fastest to react to pairs, fives and Strawberry Milk to win the pile Includes Collectible Figure: The Hello Kitty Strawberry Milk Slap Game comes with super cute collectible Hello Kitty figurine With 76 Cards: Includes 76 deluxe quality Hello Kitty cards For 2-6 players ages 8+ : A simple to learn game for 2-6 players packaged in cute Milk Carton packaging

The Real Littles Hello Kitty Locker is a micro Locker that really works! Discover 15+ Surprises inside including Hello Kitty micro stationery! Surprises include Lock, Wallpapers, Stickers, Chandelier, Fluffy Rug, Mirror & more! Hello Kitty micro stationery includes Pencil, Pencil Case, Ruler, Sticky Notes, Erasers, Notebook and even a tiny Tape Dispenser! They all really work! Customize your Locker any way you like using the surprises and stickers to decorate!

Which surprise Hello Kitty and Friends plush will pop up out of the Cookeez Makery Toasty Treatz Toaster? Pop the bread into the toaster and see a surprise plush pop up. Toasty Treatz are squishy, soft, scented plush in the shape of Hello Kitty and Friends adorable breakfast treats. Now with NEW characters to create. There are 6 Hello Kitty and Friends scented Toasty Treatz plush for kids to collect. Cookeez Makery Toasty Treatz takes a plush toy and adds tactile features with an amazing surprise reveal. As children pop up their toaster, they will discover their own scented plush friend in the shape of a yummy smelling Hello Kitty and Friends breakfast treat. With different scents, there are 6 Hello Kitty and Friends plush characters for kids to collect.

The Legends of Akedo are back and ready for some Elemental Battle Action .Ideal for ages:6 years and up The Button Bash Collector Pack contains 10 Ultimate Arcade Warrior Action Figures with an array of various fighting styles Also included in the Exclusive Box are 2 Button Bash Controllers so you can start battling your friends straight away Kids can flip over the Box Packaging to create their own Arena environment to battle on All the extreme moves of arcade fighting games has leapt off the screen and into your hands.

Magic Mixies Pixlings Shimmerverse Series has an exciting new bubbling shimmer reveal! Mix your potion and a Deluxe Pixling doll & her Mini Mixie friend will magically appear! Add the magical ingredients and watch as your elixir bubbles and becomes a shimmering deep blue color inside the bottle, then turn and press down on the crystal hair topper. Your Deluxe Pixlings dolls come with beautiful extra-long color changing hair and come with 6 hair styling accessories. Pippa the Firehorse Pixling's hair changes color with the warmth of your touch, adding to her mystery and charm. Pippa the Firehorse Pixling comes with her very own exclusive Mini Mixie friend Flare, that will magically change color with the warmth of your touch, just like Pippa's hair! The Pixlings' potion bottle includes an doll stand allowing the Pixling doll to be posed and displayed. Grow your collection and expand your Shimmerverse with 3 Deluxe Pixlings to collect!

Magic Mixies Pixlings Shimmerverse Series has an exciting new bubbling shimmer reveal! Mix your potion and a Pixling doll will magically appear! Add the magical ingredients and watch as your elixir bubbles and becomes a shimmering deep blue color inside the bottle, then turn and press down on the crystal moon topper. Say the magic words "MAGICUS MIXUS" and prepare to witness real shimmer magic! Faye the Fairy Pixling has fairy-like features and a beautiful crystal on her forehead. Her power potion is “Shimmery Crystal Elixir”. Faye has unique themed soft good fashions with iridescent finishes and crafted shoes. She has long, brushable hair and an elemental crystal on her forehead. Faye has 7 points of articulation for easy posing & play. Faye the Fairy Pixling includes a doll stand, allowing your child's Pixling doll to be posed and displayed. Will your child find the limited edition Unia Pixling?

Awaken the Magic Mirror and create a magical potion to release a Magic Mixies Pixie Supreme fashion doll. The Magic Mirror has over 50 lights and sounds for your child to interact with and during the magic reveal, with 5 minutes of play time for your child to experience. The Magic Mixies Pixie Supreme fashion doll is 10.5" tall and is posable with 9 points of articulation and comes with a special doll stand, making her great fun to style and display. Skylar is a full-scale articulated fashion doll with 7 different fashion accessories and 2 unique outfits to wear. Making her great fun to style and play with. Your child will also love playing with the toy mirror's "fortune mode" by asking the Magic Mirror questions to see what their future holds! Environmentally conscious paper-based packaging

These Disney Real Littles Bags are adorable miniature versions of Disney-themed bags that actually function like the real thing. Each bag contains six different Disney surprises inside, featuring fan-favorite characters and designs to collect. There's even a chance to find a special limited edition Minnie Mouse flashlight among the surprises. The bags come with a handy clip, so kids can easily attach them to their backpack, jeans, or wherever they'd like to show off their Disney finds.

Bring the world of Bluey to life with this wooden puppet theater, measuring 20" high for easy preschool play. The set includes plush puppets of Bluey and Bingo, along with fabric interchangeable scenes to inspire imaginative storytelling. When playtime ends, the curtain rolls down neatly for compact storage until the next performance. Constructed from FSC-certified wood, this theater is made with responsibly sourced materials for durability and environmental sustainability. Based on the popular animated series, Bluey follows the adventures of a playful six-year-old puppy and her family as they explore the world together. The set encourages creative role-play while meeting safety and eco-friendly standards.

This plush toy is made from soft, huggable materials, designed for comfort and durability. It features a simple, classic design suitable for a wide range of ages. The construction ensures safety and longevity, making it a reliable choice for play or display. The one-piece design is easy to clean and maintain.

The Magic Mixies Magical Crystal Ball lets children experience interactive play by casting spells to reveal a fortune-telling pet. Designed for ages 5 and up, the set includes a light-up wand that activates reactions from both the crystal ball and the Magic Mixie inside. The reusable crystal ball allows kids to follow step-by-step creation spells, generating mist, assigning voice and color to their Mixie, and watching it emerge magically. Once summoned, the Mixie engages in various activities, including spellcasting, interactive games, and fortune-telling. The wand, crystal ball, and Mixie feature over 80 combined light and sound effects. The crystal ball can be reset for repeated use, enabling new creations or hidden item reveals. It also functions as a night-light for bedtime.

The Magical Mist and Spells Refill Pack replenishes supplies for the Magic Mixies Magic Cauldron (sold separately). It contains mist refill for 20+ mist reveal performances. The set also provides ingredients to craft two additional spells: a Luck Spell and a Wishing Spell. This refill pack maintains functionality for continued magical play with the cauldron.

The Surprise Plush Friends set lets children create their own scented plush toy shaped like a baked good. The interactive baking experience includes mixing ingredients, shaping dough, and using included accessories to craft the plush. The process is designed for ease with provided tools and molds that guide decoration and assembly. Each completed plush can be remade multiple times for repeatable play. The collection features six distinct plush designs, each with a unique scent: Bow-Wow Berry Donut, Mousemallow Smore, Purry Eclair, Banana Kitty Cream Cake, Squeaky Swiss Roll, and Bunnyroon Biscuit. One plush is included per purchase.

This wooden kitchen play set includes realistic food charms and accessories to encourage imaginative role-play. The set features wooden utensils, tools, and a card machine for pretend transactions, introducing basic business concepts. Made from FSC-certified, responsibly sourced wood, the durable and eco-friendly materials ensure safe play. The design supports creative expression and skill development through interactive play. Based on the Bluey series, the set incorporates characters from the show, where a six-year-old puppy named Bluey explores the world with her sister Bingo, parents, and friends. The neutral-toned wooden pieces are designed for long-term use.

The Bluey Buddies Big Heeler 4WD car is designed for interactive play, featuring an 8" exclusive Bluey plush wearing sunglasses. The plush is made from soft fabrics with embroidered details for durability and character authenticity. The car itself includes a sticker sheet for customization and a hangtag with activity ideas. A functional opening hood provides storage space for small toys or accessories. The set encourages imaginative play with Bluey and her family on road trip adventures. All components are designed for compatibility with standard 8" Bluey plush figures. The vehicle measures approximately [insert dimensions if available] and is constructed from sturdy materials for playability.

The Bluey Chikit Chikit Camera is a role-play toy that lets children engage in pretend photography, inspired by the "Bob Bilby" episode of the show. The camera includes 10 photo cards featuring scenes and characters from Bluey, allowing kids to simulate taking pictures. A film cartridge mechanism lets them press a button to eject a card, mimicking the action of an instant camera. The set also includes blank photo cards for customization, encouraging children to draw or add their own images. Designed for creative play, this toy supports storytelling and imaginative scenarios. The camera measures 6.5 x 4.5 x 2 inches and is made of durable plastic. Recommended for ages 4 and up.

The Baby Bluey plush toy encourages imaginative play as children dress the character for daily activities like outings or playdates. The dressing process promotes storytelling and role-playing, enhancing the play experience. This 10-inch (25.4 cm) plush helps toddlers develop fine motor skills through hands-on practice with buttons, zippers, buckles, and shoelaces. The functional design replicates real clothing, allowing children to build coordination and problem-solving abilities while learning dressing routines. Made from soft, durable plush fabric, Baby Bluey is designed for comfort and ease of handling. The compact size makes it easy for toddlers to hold and focus on dressing activities. Each interactive feature is crafted to be safe and manageable for small hands.

The My Really Real Puppy Minis feature a compact size designed for easy handling by young children. Each puppy responds with more than 20 sounds and reactions, including barks, whimpers, and playful noises when patted. A soft basket is included for resting and napping. The puppies have realistic details such as expressive eyes and textured fur for a lifelike appearance. Three breed options are available: Buddy the Retriever, Pepper the Dalmatian, and Aurora the Husky, each with distinct features.

The My Really Real Puppy Minis feature a compact size designed for easy handling by young children. These miniature puppies produce more than 20 interactive sounds and reactions, including barks, whimpers, and playful noises when patted. Each set includes a soft basket for the puppy to rest in after playtime. The puppies have realistic details such as expressive eyes and textured fur for a lifelike appearance. Three breed options are available: Buddy the Retriever, Pepper the Dalmatian, and Aurora the Husky, each with distinct visual characteristics. The set encourages collecting all three variations.

The My Really Real Puppy Minis feature a compact size designed for easy handling by young children. These mini puppies produce more than 20 distinct sounds and reactions, including barks, whimpers, and playful noises when patted. Each puppy comes with a soft basket for resting and storage. The toys have realistic details such as expressive eyes and textured fur for a lifelike appearance and tactile experience. Three breed options are available: Buddy the Retriever, Pepper the Dalmatian, and Aurora the Husky, each with unique visual and auditory characteristics. The set encourages collecting multiple puppies for varied play.

The Interactive Mama Guinea Pig toy responds to care by lighting up when patted, fed, or brushed. Designed for nurturing play, this talking toy is suitable for children ages 4 and up. The set includes a deluxe hutch where the soft plush guinea pig reveals three hidden baby guinea pigs for a surprise birthing experience. A care package is included with accessories for interactive play—brush their hair, feed them celery, or pet them to trigger responses. The toy produces over 20 sounds and reactions, enhancing lifelike play. More than 20 themed accessories allow for dress-up and creative play. The hutch can be reset for repeated play sessions.

The Bluey My Size Shopping Set is designed for young children, featuring appropriately sized toys inspired by the popular Bluey series. The set includes a shopping cart and other themed accessories scaled for small hands, allowing kids to engage in imaginative play. All components are made from child-safe materials and reflect the characters and style of the Bluey universe. The dimensions and weight are tailored for easy handling by toddlers and preschoolers.

My Really Real Puppy features soft fur, blinking eyes, and weighted paws for a lifelike appearance. Each puppy includes a deluxe carrier for easy transport, which can also be converted into a bed by unclipping the top. There are 72 possible combinations of eye colors, collar colors, and hidden birthmarks, ensuring each one is unique. The puppy responds with over 60 sounds and reactions, activated by touch sensors on its head and back. A feeding function allows the puppy to make sounds when a bottle is pressed to its mouth. This toy has been nominated for the Good Housekeeping Best Toy Awards.