| Products from PLAYMOBIL INC.
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Below are a select number of products from PLAYMOBIL INC.
Wholesale Price: (Log in to view) MSRP: $94.99Age Range: 4 and upSKU or Item #: 4290Launch Date: August 2008Gender: Boys And Girls
This pirate ship comes with a cabin, a working anchor winch, a functional loading crane, a boat hook and space for treasure and cannons. It also includes four figures, a monkey, a parrot and other accessories. The boat floats or drives on rollers and can be upgraded with the PLAYMOBIL Underwater Motor (Item #7530). The ship measures 26" L x 9" D x 22" H. “The Pirate Ship also includes string which is used to make the anchor winch and crane functional,” Playmobil Inc. Advertising and Marketing Manager Michelle Winfrey told TDmonthly. Launch date: August 2008.
— Three of 45 retailers shared with TDmonthly in early 2008 that Playmobil products are the hottest sellers in their stores.
— The pirate line by Playmobil made the top-10 best-sellers list at LB Toys in Media, Pa. in spring 2008. “Much of the line is made in Europe, and it strongly encourages imagination,”said Owner Jamie Burdette.
ToyDirectory Product ID#: 16617 (added 12/18/2007)
Age Range: 4 and upSKU or Item #: 4294Launch Date: August 2008Gender: Boys And Girls
Protect the fortress and signal to the others that the enemy is coming! The fort has a crane that rotates 360º and lifts cargo. Items can be hidden in a secret area behind the rocks. Also comes with three figures, beacon that lights up, working cannon, and many other accessories. Height: 14 inches. Requires two AAA batteries. Launch date: August 2008.
ToyDirectory Product ID#: 16616 (added 12/18/2007)
Wholesale Price: (Log in to view) MSRP: $104.99Age Range: 5 and upSKU or Item #: 4230Launch Date: September 2008Gender: Boys And Girls
Kids can watch trapeze artists soar through the air at this circus show. The opening of the big top is adjustable, and the diameter of the Circus Ring is 22.5". The set also includes seven figures, ticket booths and a seating area that fits approximately 30 visitors. It requires two AA batteries. The set also features "a durable fabric tent," Playmobil Inc. Advertising and Marketing Manager Michelle Winfrey told TDmonthly. Launch date: September 2008.
— Gail Grabish, owner of a Pocketful of Toys in O'Fallon, Mo., liked the fact that the Playmobil Circus theme offers “a complete set, but then additional elements can be added.” She and two other retailers, out of 24 surveyed, named this product as a Toy Fair 2008 favorite.
ToyDirectory Product ID#: 16615 (added 12/18/2007)
MSRP: $22.99Age Range: 4 and upSKU or Item #: 4236Launch Date: September 2008Gender: Boys And Girls
Cheer on the Tightrope Artists as they perform their balancing act. The set is 14.2 inches in diameter and fits perfectly in the PLAYMOBIL Circus Ring (Item #4230). Also includes four figures, ladder, seesaw, and many other accessories. Figures can balance on the apparatus. Launch date: September 2008.
ToyDirectory Product ID#: 16614 (added 12/18/2007)
This fully armed squad of Roman Centurions is ready for all invaders. The set includes five distinctive warriors armed with spears, sword and shields, a battle flag and even a powerful firing catapult. If this band of brave fighters can't win the battle, then none can.
— "Playmobil Romans — we’re expecting it to be big [for Christmas 2007]. ...We always do well with Playmobil," said Cathy Foland, manager at Imagination Station
in Fenton, Mich.
— "It’s supposed to be featured in November on one of the early news shows: ‘Today’ or one of the others," Foland added in anticipation of the popularity of the new line.
— "Playmobil's Roman Warriors bring the past into the future," said Michelle Winfrey, marketing and public relations manager for Playmobil USA. "The new Roman play world [including the arena] allows children to learn about the history of ancient Rome while playing,"
ToyDirectory Product ID#: 15311 (added 9/20/2007)
Wholesale Price: (Log in to view) MSRP: $29.99Age Range: 4 and upSKU or Item #: 5804Gender: Boys And Girls
This three-in-one playset can be used for travel, play and storage. It includes three pirate figurines, a cannon, swords, a canoe, gold treasure, a skeleton and more. The case includes a top handle for easy transport. “Both sets [Take-Along Castle and Island] easily accommodate the toys they come with plus space for lots more,” Michelle Winfrey of Playmobil told TDmonthly.
ToyDirectory Product ID#: 14951 (added 8/29/2007)
Wholesale Price: (Log in to view) MSRP: $29.99Age Range: 4 and upSKU or Item #: 5803Gender: Boys And Girls
This 73-piece set includes a gray "stone" castle measuring 28.75" across, four knights, a horse, weapons, flags and more. It folds into a handy carrying case. This product is a 2007 iParenting Media Award winner.
ToyDirectory Product ID#: 14950 (added 8/29/2007)
The Castle Super Set is a fort with a dungeon and shooting cannon. The set also features four knight figurines, a scaling ladder, a castle flag and decorations. The array of weapons includes battle axes, bows with arrows and swords, accompanied by a selection of three shields with stylistic emblems. It's a full arsenal defending a mighty fort.
— "Playmobil: the knights and pirates — I sell lots of those. Kids actually collect the Playmobil and try to get every one in a category, and then a new category will come along," said Shirley Reilly, owner of Let's Play in Hillsboro, Ore., in summer 2007.
— "Altogether, I probably sell 50 units a month of Playmobil,” Reilly added.
— “The Castle Superset is a Knight's fortress in a sleek carrying case. Equipped with four knights, a dungeon and a large shooting cannon, kids can pretend to be the guards of the fort,” Michelle Winfrey of Playmobil told TDmonthly.
ToyDirectory Product ID#: 14765 (added 8/20/2007)
Ready to charge into battle at any second, the sturdy plastic Knight Baron from Playmobil comes with charming details and a cartoonish, endearing face. The knight’s generous red beard is covered by an intricate helmet and his armor is completely removable. Knight Baron comes with a sword, shield and trusty dog companion. He is fully compatible with all the Playmobil knight accessories. Shirley Reilly, owner of Let's Play in Hillsboro, Ore., told TDmonthly, “I sell lots of those. Altogether, I probably sell 50 units a month of Playmobil. Kids actually do collect the Playmobil and try to get every one in a category, and then a new category will come along.”
ToyDirectory Product ID#: 14757 (added 8/20/2007)
Aye aye, matey. Kids can now add the One-Eyed Pirate to their Playmobil treasure. This particular find comes with an adjustable action figure, a treasure chest, gold pieces, a sword and an old-style pirate revolver.
— "Pirate-themed stuff like figurines — Playmobil specifically," said Alex, lead clerk at Learning Tree Toys in Oklahoma City, Okla., when asked about popular gifts in his store.
— Four of 45 retailers said Playmobil makes for great gifts with their customers. Thirty units a month was the most common sales figure given to TDmonthly.
— "The Playmobil One-Eyed Pirate is a captivating 3” figure wearing gold hoop earrings, while protecting a chest full of gold. It is a wonderful addition to the Playmobil Pirate Playworld and perfect for the Playmobil collector," said Playmobil's Michelle Winfrey.
ToyDirectory Product ID#: 14249 (added 7/23/2007)
This charming Summer Meadow set features farm animals and a wagon. The 1-2-3 sets encourage young children to explore a variety of settings and environments through imaginative play.
— Playmobil is a great seller at G. Willikers in Portsmouth, N.H., the Breneman family of owners told TDmonthly.
ToyDirectory Product ID#: 11900 (added 3/13/2007)
MSRP: $14.99Age Range: 2 to 3SKU or Item #: 6746Gender: Boys And Girls
Where do all the farm animals belong? Put the animals in the right places to solve the puzzle. Puzzle board includes figure, cow, horse, pig, cat, sheep and accessory. Also available: Circus Puzzle Board.
— Playmobil’s puzzles are so popular in Toy Zone in San Antonio, Texas, that the store sells “around 100 a month,” manager Mark Lopez told TDmonthly in early 2008.
— According to Jamie Burdette, owner of LB Toys in Media, Pa., “the Playmobil line” is the store’s hottest selling line.
— Two of 45 retailers who spoke with TDmonthly in early 2008 singled out Playmobil puzzles as the best-selling puzzles in their stores.
ToyDirectory Product ID#: 11772 (added 3/5/2007)
MSRP: $29.99SKU or Item #: 3128
Alert! Alert! A boat is on fire and the crew needs your help! Now with your fire rescue boat you can save them! Includes floatable boat with ability to be equipped with the underwater motor, fillable and working water pump and removable roof.
— At Let’s Play in Hillsboro, Ore., adults buy Playmobil and probably play with it too, said Owner Shirley Reilly told TDmonthly.
ToyDirectory Product ID#: 11771 (added 3/5/2007)
MSRP: $10.99SKU or Item #: 6742
Learn about exotic animals at the zoo with this new set. Includes two figures, zebra, elephant, giraffe, monkey, animal pen and tree.
— "I think Playmobil would be our best [playset]. For example, a zoo with animals. They do all kinds of stuff," said Jordan Walden, store manager for Finnegan's Toys & Gifts
in Portland, Ore.
— In spring 2007, Walden reported a monthly sales figure of up to 200 units of the Playmobil; for another retailer, two dozen per month was more the norm.
— Playmobil was cited by 10 of 39 retailers TDmonthly
spoke with about popular play sets in their stores.
ToyDirectory Product ID#: 11770 (added 3/5/2007)
MSRP: $34.99SKU or Item #: 4222
Emergency! You've been dispatched to help someone in rouble! With this new medical 'copter, you can get there faster through the air - includes pilot, rescuer and adjustable copter with movable blades, sound and retractable grappling hook. helipad also included!
Available at speciality stores nationwide for a suggested price of $34.99
ToyDirectory Product ID#: 10915 (added 1/4/2007)
MSRP: $16.99SKU or Item #: 4130
Jump on your horse and head out west for this western adventure superset! Pitting native Americans against prospecting cowboy, this set has it all: two native American figures, cowboy figure, horse, vulture and all sorts of accessories in an old west setting to ensure hours of imaginative play!
Available at speciality stores nationwide for a suggested price of $16.99
ToyDirectory Product ID#: 10914 (added 1/4/2007)
MSRP: $49.99Age Range: 4 and upSKU or Item #: 4310Launch Date: August 2007Gender: Boys And Girls
The jet contains room for cargo and passengers, movable seating for more cargo space, mobile doors and four figurines with luggage. "Reality playsets are a feature of Playmobil," Playmobil Inc. Advertising and Marketing Manager Michelle Winfrey told TDmonthly. This product is a Fall 2007 Parent's Choice Award winner. Launch date: August 2007.
ToyDirectory Product ID#: 10913 (added 1/4/2007)
MSRP: $29.99Age Range: 4 and upSKU or Item #: 4414Gender: Boys And Girls
Kids can grind the halfpike, shred the railings or gleam the cube in their very own skate park. The set includes four figures with skateboards and helmets, orange cones, a toxic waste barrel and accessories. This product was selected for the Parents Magazine "Toys of the Year 2007" guide.
ToyDirectory Product ID#: 10912 (added 1/4/2007)
MSRP: $44.99Age Range: 4 and upSKU or Item #: 4207Gender: Boys And Girls
Kick up your heels after a long day of exploring with this fun-filled forest lodge set. comes with the lodge, a family of four, farm animals, birds, a tree fort, deer care center and accessories for hours of enjoyment. This product received a 2007 Excellent Product iParenting Media Award.
ToyDirectory Product ID#: 10911 (added 1/4/2007)
MSRP: $17.99SKU or Item #: 3611
Navigate the mysteries of the seas with this new deep sea submarine. Comes with figure, submarine with grasping arm, underwater motor, depth regulator and waterproof cabin.
Available at speciality stores nationwide for a suggested price of $17.99
ToyDirectory Product ID#: 10910 (added 1/4/2007)
MSRP: $89.99Age Range: 5 and upSKU or Item #: 4270Launch Date: August 2007Gender: Boys And Girls
Engage your gladiators with competition in the arena. Features include audience seating with trap doors to the lions cages, wide gate and large battle area. Also comes with eight figures, two lions, a double-harness chariot and lots of accessories for hours of fun. "Playmobil toys allow the child's imagination to soar, while playing and learning!" Michelle Winfrey, advertising and marketing manager of Playmobil Inc., told TDmonthly. This product is a winner of the 2007 Oppenheim Gold Award. Launch date: August 2007.
— The Roman arena includes a lot of little pieces to assemble, but it’s also a lot of fun to play with, offering opportunities for creative play with characters and animals that come to life in a sizeable play space. It earned a TDmonthly Top Toy 2007 award for its detailed figurines and accessories, its playful recreation of an historic landmark, as well as Playmobil’s widespread, positive reputation with specialty stores.
— This Roman arena and accompanying accessories are best sellers for Brain Station and Tree Town Toys in Ann Arbor, Mich., Owners Hans and Tricia Masing told TDmonthly in fall 2007.
— “I’m a big fan of Playmobil,” Scott Loveless, owner of Toys That Teach in Bothell, Wash., told TDmonthly, “especially in today’s environment of toy recalls.”
Where to Buy: Really Great Toys
ToyDirectory Product ID#: 10909 (added 1/4/2007)
Wholesale Price: (Log in to view) MSRP: $159.99Age Range: 4 and upSKU or Item #: 4404Launch Date: September 2007Gender: Boys And Girls
Selected for Parents Magazine's "Toys of the Year 2007" guide, this playset allows kids to care for the sick residents of their own little town. This new hospital includes several figures, functional elevator, adjustable operating table with light, movable patient's bed, reception area, children and babies' sections and tons of accessories. This product is a Fall 2007 Parent's Choice Award, 2007 iParenting Media Award and 2007 Oppenheim Gold Award winner. Launch date: September 2007.
ToyDirectory Product ID#: 10908 (added 1/4/2007)
The knight's castle playset features a drawbridge, boulder-drop and trap-door to fend off invading knights.However, the castle also has a break-through wall that invaders may succeed in knocking down.
— Over 20 percent of retailers revealed to TDmonthly that Playmobil’s playsets will most likely be their wow item of the holiday season.
— “As far as Playmobil’s line goes, we have been selling 30 to 40 percent of those [items],” Terry Myers, owner of Kaleidoscope Toys in Round Rock, Texas, told TDmonthly.
— “This year, there are a couple of Playmobil items that are going to do very well, [including] the airport and the castle,” Peter Scott, owner of Perfect Toy in Avon, Conn., told TDmonthly.
ToyDirectory Product ID#: 8937 (added 8/8/2006)
This chest offers three exciting playscapes to provide fun and exciting imaginative play experiences. With one side open, the chest reveals the pirates’ cove, an inlet that needs to be protected from invading enemies. With both sides open, the chest reveals Treasure Island. The chest also acts as a storage container with a carrying handle so children can take the fun wherever they go. Moms will appreciate it as much as their kids.
— “Playmobil is made from high-quality indestructible plastic,” is one of the reasons the toy does so well, according to Harry Bolles, manager at Sweet Dreams in Berkeley, Calif.
— “My hands-down best-selling toy is Playmobil. Kids like it because you can play with it without it falling apart. It’s a play system. Everything snaps in,” was the enthusiastic feedback from Linda Graham, owner of Scheffel’s Toys in Jacksonville, Ore.
— Graham had even more to say about why this toy stands out in her store, “The hands, arms, legs and heads move. ... Their boats float. A lot of toys out there have boats that don’t float.”
— Carol Pilarski-Remis, owner of Marblehead Toy Shop in Marblehead, Mass., provided her reason for stocking Playmobil as a last-minute gift item: "We try to bring families together, while at the same time we want to encourage childhood independence."
— "Playmobil: we sell all their stuff. They just capture the interest of the child," commented Gerri Garniss, owner of Toys That Teach in Bothell, Wash.
— Rosie Morris, manager of Whiz Kid Toys LLC in San Luis Obispo, Calif., believes Playmobil is a great gift idea "for both girls and boys."
ToyDirectory Product ID#: 8936 (added 8/8/2006)
A new cannon, more pirates, more gadgets and a hoist to swing through the air! The new Skull Pirate Ship is a pirate's dream come true. It's filled with secret compartments for booty and all the accessories needed for a swashbuckling adventure at sea. Available at Target, Toys “R” Us and specialty for an estimated retail price of $29.99.
ToyDirectory Product ID#: 8935 (added 8/8/2006)