This on-the-go carrier holds four 4”-tall plush characters — Santa, elf, snowman and reindeer — each with its name embroidered on the side. The characters play a Christmas tune when squeezed, and the carrier features a candy cane handle. The set is suitable for ages 6 months and up. "Santa's Workshop encourages learning and development, and is good for travel since it's an 'on-the-go' item," Aurora World Inc. Public Relations Representative Dan Grody told TDmonthly. Launch date: October 2007.

Aurora World Inc.'s "Nature Babies" (12", 24 styles, MSRP: $11.99) is an all-new line of 24 pups, kittens and baby jungle animals. This beautiful collection of animals look so realistic, one can't help but pick one up and adopt them on the spot. Each comes with a tent card for adopting. With a wide selection of babies from the animal kingdom, kids of all ages won't be able to keep their hands off these adorable best friends to come. Watch Toy Fair demo video

Pirates "ARRRRR" all the rage, thanks to Aurora (and some clever amusement park rides and action-packed high-budget movies). Aurora's plush Pirate Max Treasure Chest highlights the all new Pirate Max line for 2007. The 6" on-the-go chest opens and closes, fastened by a velcro attachment. There are four, 4" characters inside, each making a fun sound. Captain Max and Mate Max both "Woof," Chump the Monkey makes monkey noises (think "E-e-e-e-e-o-o-o-o-o") and "Arrr" the Parrot chirps and squawks accordingly. The line also features Aurora's Pirate and Mate Max Flopsies, as well as Pirate Max and Mate Max body puppets and a Max Lil' Pack (a 13" backpack).

These brightly colored 3” dolomite eggs open to reveal a candle. They come in four styles and are perfect for spring decoration around the home. Launch date: January 2007.

This 12” plush pillow holds an adorable bright yellow chick and features the phrase “You’re Just Ducky!”  Other varieties include One Cute Chick, Somebunny Loves You, and Cute As A Bug. Launch date: January 2007.

This adorable 7” product features a pet carrier adorned in an abundance of fur, available in pink and purple, with a removable, cuddly white bunny inside. The spring look of the carrier is completed with pearl handles and a decorative matching bow. Launch date: January 2007.

The Spring Fancy Pals line is "All Dressed Up" this Easter with three new lovable bunnies decked out with springtime outfits. The three different styles include lavender bunny with white and pink polka dotted dress and flowered headband; a white bunny in a denim jacked with pink cuffs and a strand of pearls around the neck; as well as a pink bunny in a flowery shirt with denim pants.

The North American "Flopsies" collection captures the essence of North American Wildlife in the softest, most huggable plush. Retailers will adore this new set of furry friends including Builder the Beaver, Bandit the Raccoon and Maury the Moose.

The redesigned Pet Carriers feature six new styles including dogs, a horse and even a unicorn. The carriers feature a loop showcasing detachable and interchangeable charms, which replace the embroidered phrases that used to adorn the most popular product from Aurora.

Recognized throughout the toy and gift industry with the 2006 iParenting Media Award, 2006 N.A.P.P.A. Honors Award, Family Fun Magazine Toy of the Year 2006 and one of Parents Magazine's 2006 Toys of the Year, Aurora's Baby Talk line features five individual play sets that include an "on-the-go" carrier containing four related plush items (3.5", with sound) inside. Children use the play sets to associate shapes with words and sounds - each plush item is embroidered with its name. For example, "My Photo Safari" includes a camouflage truck with giraffe, elephant, hippo and tiger inside. "My Aquarium" features a blue aquarium with sea horse, whale, dolphin and fish. Other sets include "My Firetruck Friends," "My Fruits and Veggies" and "My Garden Friends." 

Baby Talk playsets encourage talking and learning through SHAPES, SOUNDS, and LETTERS.

Every girl knows you have to kiss a lot of frogs before you find your prince, but at least the new KISS Fancy Pal from Aurora will make that task a bit less daunting. Girls will love the fact that this 6” Fancy Pal is actually two toys in one: a frog plush toy for cuddling and a fuzzy pink handbag for carrying stuff (including the frog) around.

This adorably soft 8” pug fits snugly in his very own pink purse that is adorned with hearts. He can be removed from the purse for added play value.
—“Aurora sells those cute little Fancy Pal purses. That sells really well,” was the observation made by Sherry Collins, owner of Abundant Joy for All Ages in Spring, Texas.
— “Right now, with the girls, it's the Aurora pets and pocket book — The Fancy Pals: cats and dogs that come in a purse,” was the sales trend noticed by Jackie Keyes, buyer at Over the Moon in Hingham, Mass. Jan Grimsley, owner of Trademarks in Little Rock, Ark., agreed.
—The plush Pet Carriers are Aurora’s No. 1 seller and have won an iParenting Media award. Aurora announced an expansion of this product line in February 2006.

These lovable 8" mini flopsies are part of the North American Wildlife line. Each has dark hooves and golden or dark brown fur along with proud bull horns that stick straight up in the air. These bulls prefer to lounge on their soft bellies, rather than charge at strangers. These guys are full of beans (literally, no bull) and double bagged for safety and durability. He is new as of mid-year 2006.

This unique line of jewelry for Aurora plush products includes six different styles, each individually packaged with an illustrated "How To" backer card. Each package includes four strands of detachable jewelry hanging from a key ring with clip. Two of the strands can be worn as bracelets by the child or his or her plush pet. The other two become charms for a purse, cell phone or MP3 player. One or all of the strands can be left on the key ring as a decorative accessory.

This 28” soft plush dog belly flops on the floor with her paws stretched out and goofy eyes staring straight at the ceiling. She has plenty of room on her flat back for wee ones to lounge, get changed or pass out from receiving too much attention. And, because Dafney knows that babies have a tendency to get bored with too much loafing around, she comes equipped with rattle sounds in her back paws, squeak sounds in her front paws and crinkle sounds in her ears. She is truly a young gal’s best pal.

This 15” off-white baby blanket is edged with either soft pink or baby blue satin and has a plush lamb head and arms attached to one corner. It appears as though the little lamb is keeping watch over baby while baby sleeps. Each Comfie is packaged in a tulle bag and can be personalized with custom embroidery on a satin heart near the corner opposite the little lamb head.

This 11" plush white stork with yellow legs is adorned with either a pink or light blue cap with the words, "Special Delivery" written across it. A pink or blue baby blanket is tied to the stork's beak, cradling a removable stuffed plush baby bear.

Dressed with a flashy red, white and gold trimmed Santa cap and coat, Santa Baby Bear's hands and arms sway side to side and his lips move when he sings “Santa Baby.”

Snowflake, the winged white cat from Aurora's Catapillers line, appears as fluffy as ever peering out of this silvery stocking. The closest a cat has ever come to entering the insect world (while surprisingly maintaining its plush cuddliness), this bejeweled pet wears a tiara and snowflake necklace. She will no doubt be queen of the mantle, hanging in all her kitty glory.

Real pets no longer have to be jealous of their plush counterparts' fashionable accessories. These super-soft new pet products are the cat's meow and the dog's bow-wow.

Little girls will adore this sweet pink reindeer’s seductive look, batty eyelashes and pink ribbon. She comes with a Periwinkle Pet Carrier or Mini-Pet Carrier featuring “Joy” and snowflakes embroidered on either side. Razzle Dazzle comes in three sizes: 8” ($5.99), 12” ($11.99) and 18” ($19.99).
— What do tween girls like most? “It’s still stuffed animals,” said Emily, a long-term employee of Ambassador Toys in San Francisco.
— At French’s Toy Shop in Concord, N.H., girls 9 to 12 go for animals and “anything in girl colors,” said owner Warren Brown.
— Fancy Pals are one of Aurora’s hottest plush items.

Appropriate for cats and small and medium breed dogs, these colorful print pet carriers will hold animals from 8 to 15 pounds. Features include mesh vent panels, front and top entries, and a back pocket for accessories. They come equipped with a shoulder strap and a removable machine washable plush lining.

These heart and bone shaped pet beds are appropriate for cats and small and medium breed dogs from 8 to 15 pounds. Available in colorful animal prints with plush lining, every bed features an appliquéd Fancy Pals logo. They are machine washable.

Aurora is now branching out into the world of pet supplies and accessories with its new Fancy Pals for Pets line. This little coat for pets 6" to 8.5" long is secured by a Velcro strap that fits snugly around doggie's middle. It comes in three machine washable soft plush patterns: cheetah print, Dalmation print and light pink with red and purple hearts.