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Products from GEORGE & COMPANY LLC
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The Original LCR (Left Center Right) Wild Dice Game is a fast-paced, easy-to-learn dice game for 3 or more players. It includes 3 specialty LCR dice, 24 chips, and instructions. Players take turns rolling the dice to determine where to pass their chips—left, center, right, or keeping them. The last player with chips wins. The game accommodates 3+ players aged 6 and up, with an average playtime of 10-15 minutes. No batteries or setup required. The compact 5.5" x 3.5" x 1.5" tin packaging makes it portable for travel or game nights.
ToyDirectory Product ID#: 51751      (added 6/30/2025)
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This gift set includes two versions of the popular dice game: one LCR Original in a blue tin and one LCR Wild in a green tin. Both games are included in a single bundle, providing two distinct gameplay experiences. The LCR Original follows the standard rules, while LCR Wild introduces additional variations for added excitement. The compact tins ensure easy storage and portability.
ToyDirectory Product ID#: 51727      (added 6/30/2025)
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This set includes dice, chips, and rules inside a colorful tin. The WILD game features custom oversized dice and introduces a gameplay twist that allows players to select their moves. LCR (Left Center Right) is a fast-paced dice game known for its popularity and engaging play. Designed for family play, this updated version adds new elements to the classic formula. The game accommodates 3 or more players, with an average playtime of 15 minutes, and is suitable for ages 3 and up.
ToyDirectory Product ID#: 51651      (added 6/30/2025)
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This dice game offers a fast-paced experience using custom-imprinted dice and allows players to use their preferred betting medium. The set includes plastic chips for gameplay convenience. Designed for groups of three or more players, the game comes packaged in a durable tube for easy storage and portability.
ToyDirectory Product ID#: 51522      (added 6/30/2025)
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This toy and game set accommodates 3 to 100 players, making it suitable for small gatherings or large group activities. Manufactured in the United States, the product has a package weight of 4.2 lbs. It is designed for entertainment and interactive play.
ToyDirectory Product ID#: 40241      (added 6/11/2025)
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Specialty: Yes (as of 2013)
Gender: Boys And Girls
Category: Dice
General Games
Family Games



LCR® Wild™ dice game has a new twist of excitement that gives players a chance to choose their moves. This unpredictable play will make you "go wild" for more.
ToyDirectory Product ID#: 36181      (added 5/20/2013)
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Age Range: 5 and up
Specialty: Yes (as of 2012)
Gender: Boys And Girls
Category: Card Games
General Games



Featuring the same great play as The Original LCR Left Center Right Dice Game, players flip over three LCR cards that are labeled with L's, C's, R's and dots, which determine where the flipper's chips will go. The last player with chips, wins the game. It's that simple!.Fast-paced, exciting and fun, it's a great game for kids to play along with adults providing hours of entertainment for the whole family. LCR Left Center Right Card Game includes 110 Playing Cards, 24 playing chips and Instructions. For 3 or more players.
ToyDirectory Product ID#: 33487      (added 1/20/2012)
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MSRP: $8.98
Age Range: 5 and up
Gender: Boys And Girls
Category: General Games
Dice



This addictive, fast-paced dice game is now available in a blue tin box. This edition includes three specially marked LCR® cubes. The game itself retains its original simplicity where the roll of the dice determines which players to the left, right or center get the chips; the winner being the player with the chips at the end. Simple, fun and even educational for growing minds. L-C-R also comes with 24 playing chips and game instructions. The game is designed for three or more players.
ToyDirectory Product ID#: 18409      (added 4/15/2008)
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MSRP: $13.98
Age Range: 5 and up
Gender: Boys And Girls
Category: General Games
Dice



This addictive, fast-paced dice game is now available in a 25th Anniversary large tin box. This special edition comes with larger chips and a Dice cup. The game itself is as simple as looking left, center and right. The roll of the dice determines which players to the left, right or center get the chips, and the player with the chips at the end wins the game. It's simple, fun and even educational for growing minds. L-C-R comes with three dice, 24 playing chips and game instructions. The game is designed for three or more players.
ToyDirectory Product ID#: 18408      (added 4/15/2008)
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MSRP: $5.98
Age Range: 5 and up
SKU or Item #: Box-0077 Card-0001
Gender: Boys And Girls
Category: General Games



This addictive, fast-paced dice game is as simple as looking left, center and right. The roll of the dice determines which players to the left, right or center get the chips, and the player with the chips at the end wins the game. It's simple, fun and even educational for growing minds. L-C-R comes with a storage tube, three dice, 24 playing chips and game instructions printed on the back of the packaging. Yellow, red, blue and green chips are available. The game is designed for three or more players. "L-C-R is fun for kids and adults. It's fast-paced with its own twist. Even teachers like to use it to teach educational concepts such as sense of direction," said Jill Smilanich, a representative for George & Company LLC.
— "L-C-R is still our biggest seller," Bill Rayment, co-owner of Toy Crossing in Harbor Beach, Mich., told TDmonthly.
— "L-C-R is our No. 1 seller," said Michelle Sahr, owner of My Little Red Wagon in Stow, Ohio.
— “We have ordered ‘Left, Center, or Right,’ a new dice game from George & Company. We had lots of calls for those,” Sheena Brittan, manager of Weiner Dog Toys in Marco Island, Fla., told TDmonthly.
ToyDirectory Product ID#: 11310      (added 1/31/2007)
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