This gun has the highest dart capacity of any toy Nerf has produced. The drum magazine holds 35 darts and has a clear window so the user knows when it’s getting low. Single or multi-shot modes allow variations on how it fires. It also includes an adjustable shoulder stock.

Every time a player passes Go, he builds and watches a city come to life. Players choose what to build and compete as they collect rent like traditional Monopoly.  It features 80 3-D buildings and includes a game board, six movers, 22 District cards, 25 Chance cards, six Reminder cards, one Rent Dodge card, two dice, one money pack, one trading unit and instructions. It requires 2 AAA batteries (not included) and is for two to six players.

This single-player game puts the classic Scrabble game on the move, as the player shuffles and slides electronic letter tiles to form words within a minute. Equipped with Smart Tile Technology, Scrabble Flash Cubes reads words once the tiles are in place and keeps score accordingly. Launch date: Fall 2010.

The 2010 Transformers product offerings bridge the gap between 2009’s “Revenge of the Fallen” film and the next film’s release in 2011. HASBRO’s Battle Ops Bumblebee brings the films’ star to life with electronic lights and sounds. Kids can choose between Battle and Guardian modes to experience new actions and features. Launch date: Fall 2010.

Sid the Science Kid, from PBS Kids and the Jim Henson Company, focuses on the inquisitive Sid as he explores the world and learns basic science concepts. The travel ready Super Fab Lab Science Kit to ask questions about the natural world, just like Sid. A real microscope, a scale, and sample specimens provide everything a child needs to start their own exploration. Launch date: Fall 2010.

More than 30 years after his original introduction, Alphie robot is making a comeback. The educational robot has been updated with an LCD screen face and childlike voice to give Alphie more personality. With 350 questions and challenges included on 30 cards, Alphie teaches children counting, matching, rhyming and more. Launch date: Fall 2010.
—As of 10.25.2010, this product had 4.5 out of 5 stars from 25 reviews on Amazon.com and was No. 6 on the top 100 best-selling toys and games. PROS: Fun and educational. CONS: Cards can be bent and become unusable.

Customization is an emerging trend for board games in 2010, with LEGO’s launch of its game line and HASBRO’s U-Build Games. U-Build Mouse Trap puts a space age spin on Mouse Trap by sending the mice into orbit in search of the fabled moon made of cheese. Kids can move U-Build cheese bricks around the board to, as the saying goes, build a better mouse trap. Launch date: Fall 2010.

HASBRO’s Littlest Pet Shop triples the fun with Petriplets, special sets of triplet pets. Although they are triplets, each pet is unique. Available in bear, bunny, and six other varieties, Petriplets include distinctive environments and accessories. Launch date: Spring 2010.

In 2010 HASBRO celebrates the 30th anniversary of “Star Wars: Episode V The Empire Strikes Back” with toys recreating the vehicles, aliens, and action of the classic film. One of the most iconic vehicles from the movie is the elephantine All Terrain Armored Transport (AT-AT), the lumbering Imperial walker used in the battle on the ice planet of Hoth. Although HABSRO has produced the AT-AT before, this version is bigger and better than ever. At 28 inches long and nearly as tall, the AT-AT can hold the included AT-AT driver and speeder bike plus 19 more figures. LED lights, sounds, and other play features make this massive playset high-tech and high-fun. Launch date: August 1, 2010.

HASBRO hopes to start a revolution with its new Monopoly: Revolution Edition. The centerpiece of the game is its round board, which retains the original Atlantic City properties. An electronic system keeps track of all the money, so no arguments are necessary. The electronic system also acts as die and plays clips from hit songs for some in-game entertainment. Launch date: Fall 2010.

Furry Frenzies are HASBRO’s response to the success of Zhu Zhu Pets. Part of the Furreal Friends line, Furry Frenzies unabashedly follow the basic Zhu Zhu formula of small furry creatures that make noises and explore on their own. Furry Frenzies are available in raccoon, bunny, puppy, kitten, hedgehog, and chipmunk varieties. Playsets and carrying cases are planned as well. Launch date: Fall 2010.

The enigmatic bounty hunter Boba Fett has been a fan and kid favorite since his big screen debut in “Star Wars: Episode V The Empire Strikes Back.” Part of Fett’s mystique is his signature helmet. With simulated paint weathering and side antenna, the Boba Fett Helmet lets kids become the greatest bounty hunter in the galaxy. Electronic lights and sounds add to the play experience. Launch date: August 1, 2010.
Awards:  2010 Oppenheim Toy Portfolio Best Toy Award, Gold Seal.

Kids can slip on the Iron Man 2 Iron Man Helmet to hide their identity from their evil adversaries. The helmet is designed in Iron Man's signature style and features a variety of electronic lights and sounds, including data correspondence from JARVIS, his trusty computer companion. Fans will especially enjoy the helmet's slow release visor that lends remarkable authenticity to this fun role-play toy. Launch date: 2010.

Kids can pretend to draw their Iron Man role-playing energy from the light-up Iron Man 2 Arch Chest Light, which features power-up sounds and easily clips onto shirts. Launch date: 2010.

Kids can recreate the action and excitement of the Iron Man 2 movie with one of Hasbro's Action Figures. The line will include 17 Iron Man action figures, as well as five supporting characters and villains. Package includes a display stand and collectible "Armor Cards." Each set of cards displays different parts of an Iron Man suit and by overlaying the cards on each other, fans can create more than 46 different suits of armor. Launch date: 2010.

Mr. and Mrs. are ready for adventure with the rest of the Toy Story 3 gang. These classic POTATO HEAD characters look just like they do in the movie, from hats down to shoes. Launch date: Fall 2010.

Kids can activate the Space Shooter and see how it feels to be Buzz Lightyear in this game, as they collect tokens and earn points blasting rival toys with Buzz's authentic Space Ranger foam disc blaster. Players help protect the toys and bring them to safety in the Toy Story 3 Space Shooter Game. Launch date: Spring 2010.

In this edition of the classic game, players must bring Buzz Lightyear back to full flying speed by removing all 13 of his malfunctioning parts without touching the sides of his spacesuit and setting off the laser sounds. Extract Buzz's Toasted Turbo Booster, Crystalic Confusion or Battered Blaster and earn the most money to win the game. Launch date: Spring 2010.

As part of the brand's 75th anniversary celebration, Monopoly is giving players the chance to choose how long they want to enjoy a game with Monopoly U-Build, a new concept in Monopoly game play. Using hexagonal property spaces that snap together, players build a game track that creates a custom game board and determines the length of play. Decide to use the Starter Track for a 30-minute game before dinner, or try the Classic Track for a 60-minute game during family game night for longer-lasting fun. Once you've perfected these tracks, move onto the Pro or Freestyle Tracks for the ultimate gaming challenge. For two to six players. Launch date: Spring 2010.

U-Build Connect 4 combines the family favorite of Connect 4 with customizable U-Build bricks that create a unique game experience every time the game is played. Start by building a grid using U-Build bricks that snap into the game unit. Once the grid is built, players drop their red and yellow checkers into the top of the game and watch as the checker bounces down into a row. Add U-Build bumper arms to the top of the grid to help to steer a checker into a chosen row in an attempt to get four in a row. Bumper bricks can be used to assist a score or used as a defensive move to keep the opponent from scoring. Players must drop the checkers and see where they land to slide, bump and block their way to victory. Package includes 158 building parts (110 U-BUILD bricks & 48 construction pins), 21 red checkers, 21 yellow checkers, one game board with stand, assembly guide and game guide. Launch date: Spring 2010.

A new way to play the classic game of BATTLESHIP, in U-Build Battleship players can build and customize their fleet of ships, including Battleships, Aircraft Carriers, Destroyers, Submarines and PT Boats, and stack weapons on the ships to increase the power of their hits. Package includes: 108 U-BUILD bricks, 150 scoring pegs (100 white & 50 red), 40 red cones, 20 blue pegs, 10 locator plates, two target grids, two peg storage trays, two game boards, parts sheet, assembly guide and game guide. Launch date: Spring 2010.

NERF Super Soaker Shot Blast Water Blaster is the biggest blaster in the 2010 collection and can drench opponents from up to 25 feet away. All one needs is a single pump to unleash a huge blast of water. The customizable NERF Super Soaker Shot Blast water blaster is compatible with the Tactical Rail System accessories (sold separately) and features adjustable and removable shoulder stock for maximum customization. Available in red or blue. The rapid-fire action just keeps going and going, since this water “weapon” features a large capacity tank for fewer refills and more soaking. Launch date: June 2010.

The NERF Weather Blitz Flag Football Set comes complete with a NERF Weather Blitz junior football and 16 clips which act as "flags", offering 4-on-4 play in almost any condition. The NERF Flag Football clip system is convenient and easy to use, letting players stay focused on the winning play. Launch date: June 2010.

The NERF Curve Pitch Baseball Set features a unique felt patch located on one side of this specially designed "curve" ball which creates a drag effect that, depending on how it's held and thrown, will assimilate a specific pitch. Complete with a bat featuring a rubberized grip, the NERF Curve Pitch Baseball Set is a fun way to help knock kids' stats out of the park. Launch date: June 2010.

Girls can "feed" this snuggly, plush doll from the yellow bottle tethered to her arm and Baby Alive Sips & Cuddles will "slurp" it all up. She'll also respond to hugs from her "mommy" and "coo" like a "real" baby to show how delighted she is. Baby Alive Sips & Cuddles is machine washable and requires 2 AA batteries, included. Launch date: Spring 2010.