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Category: Preschool



This new invention from Fisher-Price’s Peek-a-Blocks line allows tiny ones to plop their clear, plastic blocks into different holes in the top of a large, bright yellow school bus that they can then drag on its wheels around the room. Each clear plastic block is a toy in and of itself, with movable parts and unique tactile sensations, each one different from the next. The school bus has doors that slide, parts that flip open and bright head lights to make for hours of stimulating playtime.
ToyDirectory Product ID#: 3132      (added 3/3/2005)
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Babies can take one of four, clear plastic gumballs, each filled with colorful plastic animals and objects rolling around inside, and pop them in the top of this large plastic gumball machine. By pressing a lever, the gumballs hurl down the machine accompanied by lights, music and silly sounds. They can click a knob for more activity. The machine takes three AA batteries, not included.
ToyDirectory Product ID#: 3131      (added 3/3/2005)
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Category: Electronics



The next generation of Pixter is here in the form of Pixter Multimedia. The hand-held entertainment system allows children to watch their favorite animated and live action shows on the Pixter screen. Plus, with 9 new video ROMS and more on the way, the sky is the limit in terms of entertainment possibilities.
ToyDirectory Product ID#: 3086      (added 3/1/2005)
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Category: Musical Toys



With the popularity of the reality/talent show American Idol, it is no wonder that a do-it-at-home karaoke machine is available. The Star Station might not cultivate junior Whitney Houstons, but it’s sure to get kids off the couch and singing long into the night — a good thing. The station allows kids to sing, dance and view themselves on the television set. A child can even record the performance using a VCR — added incentive to adorn and self-adulate.
ToyDirectory Product ID#: 3082      (added 3/1/2005)
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MSRP: $29.99
Category: Plush



This 14” Elmo doll comes with over 20 cool phrases, songs and games. What’s more, the doll is programmed with a personal greeting that includes the child’s name. Elmo comes cute as ever, wearing an Elmo T-Shirt and holding a puppy. Other versions include an Easter Elmo, Christmas Elmo and Birthday Elmo.
ToyDirectory Product ID#: 3079      (added 3/1/2005)
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Age Range: 4 and up
Gender: Boys And Girls
Category: Electronics



Color Pixter is the answer to providing a world of artistic exploration in a small, portable panel.

-- The toy appeals to a wide range of age groups, from preschool to elementary school.
-- Create your own designs using pre-made images and backgrounds or 128 colors.
-- It is a winner of the Oppenheim Toy Portfolio Platinum Award in 2005.
ToyDirectory Product ID#: 2818      (added 2/10/2005)
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MSRP: $39.99
Age Range: 2 and up
Gender: Boys And Girls
Category: Construction



This interactive train offers a remote control that even young engineers can activate.
-- The track can be reconfigured to create various layouts, adding to the play value.
-- This set and accessories are top sellers on both Amazon.com and Walmart.com.
-- This train set received good reviews from parents of 2 to 3 year olds on Amazon.com.
ToyDirectory Product ID#: 2281      (added 1/31/2005)
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MSRP: $29.99
Age Range: 4 to 10
Gender: Boys And Girls
Category: Construction



This set features plenty of fun features like a working cannon, a toppling mast, figures and animals.
--This toy is listed as a best-seller for both Amazon.com and Target.com.
--Modular parts from the ship can be mixed and matched with other sets in the Imaginext system, adding to play value.
--This set hones both building skills and imaginative play.
ToyDirectory Product ID#: 2279      (added 1/31/2005)
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MSRP: $29.99
Age Range: 3 and up
Gender: Girls
Category: Dolls



Dora “magically” grows or shortens her hair and sings while the lights on her crown twinkle.

-- This is the number one top seller on both amazon.com dolls and toys categories.
-- Dora has sold out at both Walmart.com and Toys ‘R Us.
-- One Mommies Group member says, “My daughter is getting a Dora doll for Christmas. Everything Dora is exploding. . .”

Expect this doll as well as all Dora products to trend up as this character grows in popularity and momentum well past the holiday season.
ToyDirectory Product ID#: 2046      (added 12/23/2004)
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MSRP: $7.99
Age Range: 3 and up
Gender: Boys And Girls
Category: Arts & Crafts
Creative Activities



Each Creatrix™ set includes a unique open-ended storybook and comes with easy-to-assemble play pieces. As parents and children read the story together, the vibrant colored Creatrix™ pieces can be used to build wild and wacky characters from the book. Or, children can use their imaginations to create new characters and stories to continue the adventures. The Starter Set comes with an eight-page storybook and ten pieces and a storage container shaped like a book that holds all of the pieces.
ToyDirectory Product ID#: 1979      (added 12/22/2004)
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MSRP: $14.99
Age Range: 3 to 8
Gender: Boys And Girls
Category: Books
Educational
Electronics



PowerTouch Library by Fisher Price helps children learn to read through electronic books, with new titles that include SpongeBob SquarePants, Jimmy Neutron, Fairly Odd Parents and the Berenstein Bears. In addition, there are new School Skills books that explore fun topics like Science, Dinosaurs, Reading , and Parts of Speech.
ToyDirectory Product ID#: 1587      (added 12/6/2004)
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MSRP: $14.99
Age Range: 4 and up
Gender: Boys And Girls
Category: Educational
Electronics
Videos & DVDs



This platform works effortlessly with a DVD player, allowing a child to interact with the program using a colorful, wireless touch pad.

-- It focuses on teaching memory, logical thinking and the value of numbers.
-- It was nominated for the DIC Entertainment Ultimate TOY Awards.
-- SpongeBob Squarepants is consistently ranked among the Top 10 Cable TV programs according to the Nielsen ratings.
ToyDirectory Product ID#: 1586      (added 12/6/2004)
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