Baby learns about animals through songs, animal facts and classic train play. Each electronic train car has unique features, sounds and three animals. This animal train is designed for sitting or crawling babies.

This 20-piece set includes 13 pieces of track, a motorized engine and trail car, a yield sign, a crossing sign, a gantry with a crate, a coal loader, and a crossing gate. It also comes with a live-action DVD. This product received the Oppenheim Toy Portfolio Platinum Award for 2007.

Lights, sound, talking, and a fun sing-along song helps children’s imaginations take flight as they learn about “high” and “low” with a little help from the Little People. The little figurines wiggle and wobble as kids spin the airplane wheel, and an easy-carry handle helps pretend flights soar through the sky. The plan comes with figures Mia, Roberto, and a pilot. It requires 3 AA batteries. This product received the Oppenheim Toy Portfolio Platinum Award for 2007.

Dora speaks directly to your child, sings songs, tells stories, and plays games. Dora can be personalized with a child’s information using a simple USB cable, CD-ROM and computer.
— Missy Beutler, sales associate at Tinkerz Toy Shop in Coeur D' Alene, Idaho, got calls for “lots of name brands and cartoons like ... Dora.”
— “Dora the Explorer,” was hot, agreed Ryan Donnelly, assistant manager of mass-market retailer Kay Bee Toy & Hobby in Boise, Idaho.
— Specialty toy retailers have told TDmonthly that Dora products are some of the hottest choices for little girls, despite their availability in mass-market stores.

Preschoolers can be-bop all day long with this digital media player — the first to provide a durable, easy way for youngsters to play downloadable songs and stories. It comes preloaded, but parents can add more files from their own collection or Fisher-Price Song & Story Online Store. The drop-resistant player features a 1.4” LCD screen, an SD card slot, software and more. It requires 2 AA batteries (not included). “We'll continue to develop a variety of toys to answer changing trends that will ultimately help spark imagination and enhance role-play fun,” Mike Sullivan, Fisher-Price marketing manager, shared with TDmonthly. Launch Date: July 2006.

This preschool-appropriate digital camera boasts a durable drop-resistant design, a rubberized outer shell, a 1.3” backlit color LCD screen, dual handle grips, two-eye viewing and auto flash. Features include 640 x 480 resolution, memory for more than 50 pictures, an SD card slot, software and more. It requires 4 AA batteries (not included). “Our motivation for product development is always grounded in a consumer need or want,” marketing manager for Fisher-Price Mike Sullivan told TDmonthly. “In this case, it’s 'durable and easy-to-use' preschool electronics. Since preschoolers may drop their toys, we wanted to develop an electronics line that would be tough enough for them to use.” Launch Date: July 2006.
— Steve Levy, owner of Toy City in Keene, N.H., got a lot of requests for the Fisher-Price digital cameras, “which I should have bought,” he said.
— Kidult products continue to grow in popularity, attracting ever younger fans. (VIEW ARTICLE)
— The Kid-Tough Digital Camera made the top-25 best-selling electronics toys for kids on Amazon.com as of December 28, 2006.

Babies sit on the brightly colored, friendly-faced zebra and enjoy music and lights as they play with the wiggly-jiggly character activities and the spinning bead roller on the handle bars. As babies becomes more confident, they can start to bounce and spin. As they do, the zebra rewards them with more energetic music and wacky sound effects encouraging them to bounce up, down and spin all around. An easy to grip handle bar and sturdy base allow the zebra to grow with a child from baby to toddler. It requires three AA batteries, which are included.

For babies 6 months and up, this motorized choo-choo train helps baby learn about animals through songs and classic train play. Each train car has its own unique features to charm baby. The engine captures baby’s attention with a light-up smokestack. When baby presses the stack, the train comes to life with a song about the animals as it rolls forward. Place any one of the animals in the driver’s seat to learn more about animal sizes, sounds, colors and features through one of five shorter songs. Tap the train bell to hear realistic animal sound effects. The second train car features a bead bar and space for an animal plus more space in the rear for seating and swinging on the monkey bar.  Moms can choose from two modes of play: “sit-at” for the youngest baby and “motion-activated” for the older crawling baby. The train includes three animal friends, a giraffe, elephant and monkey.

All animals fit into the ark (like the story says), and it folds up for storage. The deck has a removable drop-through door that can be used to put things in and take things out. It includes two of each animal — giraffe, zebra, lion and lamb — plus figures of Noah and his wife. Play pieces include two food baskets, a tool box and a flag with rainbow label on one side and cloud label on the other.

This fishbowl has water-filled walls where friendly sea creatures “swim”. Music, bubbles, and lights will entertain Baby. Tiny sea creatures live in three water-filled balls that baby can take in and out of the fishbowl. The fishbowl needs 3 “AA” batteries (not included).

Each I Can Play Piano comes with 1 AC adaptor and 1 song-and-game cartridge. Additional song-and-game cartridges are sold for $14.99 each. The three-octave piano keyboard plugs into the television to create a plug-and-play piano system. Color-coded keys are the perfect size for small hands. The keyboard can also be used for   take-along play. The “learning magic” lies within the proprietary Piano Wizard technology in the song-and-game cartridges, turning standard sheet music into a colorful game with fun, moving images that tell kids what note to play and when to play it. I Can Play Piano is easy because kids set the tempo and learn at their own pace. Another great bonus is that kids of different ages (even Mom!) can collaborate and play together, and the simple game becomes a fun family experience.  Each time kids play, they’ll get a score and visual feedback on how well they played, just like playing a video game.  The better they play, the higher their score, with positive feedback and unconditional applause to encourage them every step of the way.

As a member of the elite Rescue Heroes Mobile unit, Warren Waters rockets into space with his Lunar Vehicle to make daring rescues on the moon and outer planets. Warren whizzes around on his Lunar Vehicle and is good for hours of imaginative play.
— The “Rescue Heroes” television show and DVD (no movie … yet), is a brand that’s been going stronger than its media awareness. Fisher-Price has nurtured this for the younger set, and it continues to sell better and better. The latest, looking to be a top seller, is the Mobile Force action figure, Warren Waters.
— “I always keep a good stock of Rescue Heroes in my store,” said Donna Harrington, of the Toy Spot in Orlando, Fla. “Even though they sell well at Toys ‘R’ Us, kids can never find everything they want, so they come to me, and I fill in the gaps.”
— “The play sets and the figures sell well for us,” related Paul Fischer of Trans-Toy International, in Boston.

This interactive raceway lets kids race two Shake 'N Go cars on a fun, circular racetrack. Featuring flashing lights and all the sounds of a real speedway, kids can choose from an open-ended play mode that lets them continuously speed their cars around the track, or race mode, which sets two cars against each other where the first one to complete a set number of laps, wins. The coolest thing about this Speedway is that it uses new technology — it actually "knows" who won the race and announces it at the finish! When the Speedway is in race mode, kids quickly lead. It includes two Shake 'N Go cars and will recognize any of the other Shake 'N Go Racers in the collection including the Rally Car, the Hot Rod, the Race Car, the Stock Car and the Exotic Car. This Oppenheim Toy Award winner requires 4 AA batteries, not included.

Hook your kids on reading with this breakthrough product from Fisher-Price. The DVD brings some of literature´s most time-honored children´s classics to life, letting children interact with Curious George (among others) while learning to read. Playable in a standard DVD player, the program reads aloud to the children while encouraging them to follow along. It occasionally stops to provide children the chance to explore new words.

Let Bach, Brahms and Mozart help soothe baby to sleep, as classical lullabies combine with soothing bubbles, lights and gentle movement. Swimming fish and sea creatures catch the eye as they move all around the aquarium. The Ocean Wonders Aquarium features up to 10 minutes of soothing songs, with two aquatic sounds and three musical settings: music and sounds; music, sounds and lights; and music, sounds, lights and motion. The product requires 3 D batteries, not included.

Utilizing a simple USB cable and a CD-ROM, parents can download key information into the plush characters. Each has an internal clock so the content of what each character says will change depending on the time of day (morning, noon and night). Each character sings several songs and tells stories that incorporate the personalized information downloaded into the plush. Parents can download the information while the product is still in its packaging, so as soon as the child opens the box, they can begin to play with their new friend. Parents can update the toys as often as they want so every day can be a new way to play.

This kit includes everything a child needs to pretend to be a doctor, such as a blood pressure cuff with a spinning gauge, a working stethoscope, a thermometer, and a bandage.
— As of 8.16.10, this product had 4 out of 5 stars from 43 reviews on ToysRUs.com and was listed No. 35 in best-selling toys and games. PROS: Durable, realistic, well-priced, entertaining.
— Barbara Fineblum, owner of Barston's Child's Play in Baltimore, Md., told TD in October 2014 that this kit was one of her store's best-selling preschool items.

This play center includes eight blocks and has five sides filled with activities. Babies are challenged to identify what is in each block by using hints, descriptions and sounds.

This three-panel Play Wall encourages and rewards babies’ physical activity, from sitting and crawling to standing and cruising. The Play Wall can be configured in a zig-zag or U-shape. Plus, each of the panels has crawl-through openings and is full of activities, such as a hanging inflatable ball to bat at, fabric “curtains” to play peek-a-boo and “wiggly-jiggly” tubes to crawl through. By playing with the different activities, baby can activate three dancing lights and one of 10 songs and eight sound effects. Five attachable toyscan be placed in 11 different locations to mix and match the play at the appropriate height for baby. The toy requires 3 AA batteries, not included.

The Rescue Heroes can get on the job even faster with a remote-control robot that works with all the figures in the line. The robot can even identify which character is in the cockpit.
— This toy was a top selling item for girls on eToys.com in June 2005.
— Customers gave it an average rating of 3.5 stars on eToys.com
— It measures approximately 17" x 10" x 12" and features a posable and retractable right arm.

Pooh is learning to walk. When called, he approaches at different speeds, and talks as he’s practicing his steps.
- Love to Walk Baby Pooh received a 2004 iParenting Media Award and was featured on the Today Show, where he received the Toy Test Toddler Segment Award in 2004.
- Pooh was a top selling stuffed animal on eToys.com in May 2005.
- This voice-activated Pooh will turn toward the caller when he hears his name.

Dressed in his cowboy duds, this Tigger will sing a silly song when his hand is pressed and says several different phrases.
-This toy bounced its way to top seller status on KBToys.com’s Animals and Stuffed Toys category in May of 2005.
- This is a brand new item, just released for spring and is sure to catch consumers’ eyes.
- After more than 70 years, the gang from 100 Acre Woods are still drawing a crowd as a stage production has just hit the circuit in England to rave reviews.

After drinking from his sippy cup Elmo asks to go potty. He even has accidents and reassures children that sometimes these things happen.
- Elmo was resting at the top of KBToys.com’s top seller list in May 2005.
- In 2004 this item received NBC’s Ultimate Toy of the Year Award and the Oppenheim Platinum Award.
- Elmo comes with his own book, sippy cup, training pants and potty.

This interactive Elmo says silly things to child-doctors as they examine his boo-boos, listen to his heart, take his temperature and help him blow his nose.
- This new version of Elmo has already hit the top seller list on WalMart.com in May 2005.
- According to About.com this Elmo encourages nurturing play and can help turn doctor visits into positive experiences.
- This toy comes with a stethoscope, thermometer, a hankie, a Band-Aid and a soft book about going to the doctor.

Peek and Play Eeyore is designed to grow with baby and plays seven different interactive games.
- Pooh’s pal hit top seller status in the plush toys division of WalMart.com in May 2005.
- Eeyore is sound activated and will respond to a little one’s voice or claps. It also comes with a butterfly rattle that functions as a remote control.
- The NYTimes gave a new movie featuring Eeyore, “Winnie the Pooh: Three Cheers for Eeyore and Rabbit,” rave reviews, possibly signifying an upturn in popularity for this character.