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April 2011 | Vol. X - No. 4

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How to Survive a Hit or a Flop

Great Sellers and Poor Sellers Can Bust You If You Don't Prepare

By: Alison Marek
4/1/2011

Most specialty toy-store owners aren't ready for a major toy craze when it hits. Beanie Babies, Webkinz, even rubber band animals can send a retailer off-orbit when demand outstrips supply. Find out from seasoned retailers how they dealt with the hits and flops in their specialty toy business ... next month in TDmonthly Magazine.
Alison MarekWriter's Bio: ALISON MAREK is an award-winning writer, director and cartoonist whose work has been published by Fairchild Publications and DC Comics (Piranha Press), broadcast on Showtime and other cable networks, and viewed worldwide in film festivals. See her short films and print work on www.alisonmarek.com. Watch her nefarious villains in the web series www.MuggsMovers.com. Get inspired by her cartoons "Daily ARFFirmations to Unleash Your Inner Fido" at www.ARFFirmations.com. Phew! And then ...  Read more articles by this author


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•The Battle Over Bratz
•How to Survive a Hit or a Flop
•How to Pick a Winner
•The Worst Advice Ever ...
•Notable and New Toys by Category — All
•Top-10 Most-Wanted Ride-on Toys
•What Is an Eco-Friendly Baby Toy?
•April Staff Picks
•Video Report From the WTHRA Show
•Watch Toy Videos of the Day (4/18/2011 - 4/22/2011)
•Toys in the News: 04-29-11
•Watch Toy Videos of the Day (3/28/2011 - 4/01/2011)
•Want to Find a Good Retail Location? Check the Trash
•Get More Out of Less Time
•The Women Behind Toy Soldiers: Part II
•Notable and New Toys by Category — Specialty Only
•Top-10 Most-Wanted Outdoor Toys
•Top-10 New Toys at the WTHRA Show
•Mixed Messages Can Harm Our Children
•The Nintendo 3DS – Will It Rescue the Video Game Space?
•In This Issue
•Watch Toy Videos of the Day (4/11/2011 - 4/15/2011)
•Watch Toy Videos of the Day (4/04/2011 - 4/08/2011)

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