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Articles by Brent Turner

Word of Mouth Gives Mileage to Shoestring Budgets (10/1/2005)
So many advertising trends. So many new promotional technologies. So little budget? Struggling to compete against the advertising war chests of national chains and big box retailers is a challenge most mom-and-pops face daily. The good news for retailers advertising on a tight budget? With word of mouth, most don’t have to compete.

Five Ways to Tell a Product Will Be a Winner (8/1/2005)
If you could recognize a product destined for success before your competitors, you’d be rich by now, right? While there’s no recipe for identifying toy glory, we’ve culled the advice of industry experts to determine what to look for when stocking your shelves.

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