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Articles by Nancy Zwiers

The Electronic Revolution Captures Kids’ Attention (12/1/2005)
Although toys are still tops with younger kids, the appeal of electronics is spreading from older kids to their younger counterparts faster than you can e-mail a digital photo from your My Scene Prepaid Cell Phone.

Learning the Basics Still Tops Mom’s List (11/1/2005)
The A, B, C’s, and 1, 2, 3’s are still at the top of Mom’s list when it comes to infant/preschool toys, according to a recent Toy Tracker survey conducted through C&R Research by Funosophy, Inc. In this nationwide poll, 200 moms of 3- to 5-year-old boys and girls were asked to rank the importance of eight different features and benefits.

Sports Licenses Score Big With Boys (10/1/2005)
From NASCAR to the NFL, sports licenses hit a home run with boys of all ages. In a recent License Tracker survey conducted by KidzEyes and Funosophy Inc., 3,700 boys ages 6 to 17 were asked to rate 21 of the top boy licenses on the market, including several sports licenses, in terms of popularity for holiday gifts.

Budding Scientists Eager to Learn (9/1/2005)
Whether building robots, collecting critters or mixing chemicals, today’s kids are eager to explore the world around them. According to a recent survey conducted by Funosophy Inc., kids are showing untapped interest in a variety of science and nature activity kits.

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