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Articles by Janet A. Marvel

How to Find and Develop Your Company's Non-Traditional Trademarks (2/1/2013)
It will come as no surprise to anyone that brand names can have staggering value. Forbes reported in 2011 that the GOOGLE mark was worth over 44 billion and APPLE was worth almost 30 billion

Brand Planning: Protect Your Trademarks and Intellectual Property (10/1/2012)
Toy manufacturers generally have very large trademark portfolios, which tend to accrete over time. Therefore, it is valuable to take time to view them from 30,000 feet to find out what to prune, what to add, and where to focus marketing energy and dollars

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