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Products from MGA ENTERTAINMENT THIS BANNER IS AN AD:
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Below are a select number of products from MGA ENTERTAINMENT
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The Pixel Petz Dalmatian is a digital pet that responds to care and interaction. It requires feeding, grooming, petting, and playtime to stay content. The pet reacts to voice commands, communicates through sounds, and interacts with other Pixel Petz. Physical touch is recognized, allowing users to pet the Dalmatian on the head for a response.
Over time, the pet develops a distinct personality based on user interaction, with more than 100 possible reactions. Neglect may result in a grumpy demeanor. Mini-games such as soccer and catch are included, with additional games unlocking through continued play.
The experience is designed to promote responsibility and empathy through interactive activities, blending entertainment with learning. The Dalmatian’s evolving behavior ensures a unique experience for each user. ToyDirectory Product ID#: 52238 (added 7/1/2025) .
The Pixel Petz Corgi is a digital pet that responds to care and interaction. It requires feeding, playtime, petting, and grooming to stay happy. The pet reacts to voice commands, responding with sounds, and senses touch when petted on the head. It can also interact with other Pixel Petz.
Over time, the Corgi develops a distinct personality shaped by how it’s treated, with over 100 possible reactions. Neglect may lead to a grumpy demeanor. Mini-games like soccer and catch are included, with additional games unlocking through continued play.
The toy promotes responsibility and empathy through interactive activities, blending learning with entertainment. ToyDirectory Product ID#: 50907 (added 6/30/2025) .
This strategy game is designed for family play, accommodating 2 to 4 players with an average playtime of 30 minutes. It features an optional app-assisted augmented reality mode, allowing gameplay with or without digital integration. The rules are straightforward, supported by reference cards and a clearly written rulebook for quick setup and learning. The game balances accessibility with engaging mechanics suitable for a range of ages. ToyDirectory Product ID#: 50906 (added 6/30/2025) .
The Bratz Lip Couch features an instantly recognizable design that first appeared in Bratz media in 2005 and was recently seen in the Alwayz Bratz TikTok series. This piece accommodates the entire Bratz Pack for group posing or play. The couch functions as both a play accessory and display piece, with a seating capacity for two Bratz dolls. Its bright red surface has a soft flocked texture. The couch is compatible with Bratz dolls and most 12-inch fashion dolls. ToyDirectory Product ID#: 50873 (added 6/30/2025) .
The Rainbow High 8-in-1 Light-Up Color Change Car is a convertible sports car designed for Rainbow High dolls. It features LED lighting that cycles through eight colors—white, red, orange, yellow, green, blue, or purple—activated by a gold button on the hood. Each color setting automatically turns off after 30 seconds to preserve battery life.
The car has a white exterior with silver trim, a black interior featuring RH logo monogram seats, and a two-seater convertible design that accommodates two Rainbow High dolls with working seat belts. Functional details include a steering wheel, rolling wheels, and a personalized license plate. The vehicle measures 12.5 inches long, 5.5 inches wide, and 4 inches tall, requiring 3 AAA batteries (not included). Suitable for ages 6 and up. ToyDirectory Product ID#: 50182 (added 6/30/2025) .
The Dream Ella Car Cruiser by MGA features a convertible design with a sparkly purple exterior and a modern interior. The two-seater includes an open roof, silvery rims, and decal headlights for a realistic look. Safety details include seatbelts, side mirrors, and upholstered seats to secure fashion dolls during play. The car has functional wheels for smooth movement. It accommodates two 11.5" fashion dolls (sold separately) and is designed for children ages 3 and up, supporting imaginative play for both boys and girls. ToyDirectory Product ID#: 50181 (added 6/30/2025) .
The Make It Mini Makeup set by MGA’s Miniverse includes two Make It Mini Makeup balls, allowing users to create their own miniature makeup collection. Each set features a variety of shades and colors for crafting items like lip stains and eyeshadows, with step-by-step instructions included. The packaging doubles as a mini vanity rack with a built-in shelf for displaying and storing accessories. The finished makeup products are fully functional and suitable for touch-ups. Collectors can explore the full range of Make It Mini Makeup sets to expand their collection. This product is not recommended for children under 8 years old. ToyDirectory Product ID#: 49070 (added 6/30/2025) .
The Crystal Accessory Make It Kit includes materials to create five DIY crystal fashion accessories for both a fashion doll and the user. The set contains resin, molds, and accessory hardware to craft a collar, sunglasses, earrings, purse, headband, and a matching ring. The process involves pouring resin into molds, setting it in sunlight, removing the hardened crystals, and attaching them to the provided hardware.
The 11-inch fashion doll features a fully articulated body, allowing for flexible posing, including splits. She wears a signature pink outfit with sparkling details, long pink hair, glass eyes, and long lashes. The kit also includes sandpaper and a comb.
This product is part of a series featuring dolls in different colors: Iris (Rainbow), Bella (Pink), Skyler (Blue), Violet (Purple), and Amaya (Rainbow). Due to resin components, adult supervision is required, and the kit is not suitable for children under 8. Follow included instructions for proper use. ToyDirectory Product ID#: 49055 (added 6/30/2025) .
The Crystal Accessory Make It Kit includes materials to create five DIY crystal fashion accessories for both a fashion doll and the user. The set contains resin, molds, and hardware to craft sunglasses, earrings, a purse, a headband for the doll, and a ring for the wearer. The process involves pouring resin into molds, setting it in sunlight for a few minutes, removing the hardened crystals, and attaching them to the provided hardware.
The 11-inch fashion doll features a signature blue outfit with sparkle details, long blue hair, glass eyes, and articulated limbs for posing. The kit comes with a complete doll outfit, resin, molds, five accessory hardware pieces, sandpaper, and a comb.
This product is part of a series that includes dolls in various colors: Iris (Rainbow), Bella (Pink), Skyler (Blue), Violet (Purple), and Amaya (Rainbow). Due to resin components, adult supervision is required, and the product is not suitable for children under 8 years old. ToyDirectory Product ID#: 49054 (added 6/30/2025) .
Manufactured in the USA by The Little Tikes Company, this 2-in-1 climbing wall and tent encourages active play while developing motor skills in children ages 3 and up. The climbing wall features an adjustable design that can lean against a wall or stand independently. A spacious hideaway tent opens between the climbing walls, creating an additional play area. The set includes 10 climbing pegs secured with stainless steel bolts, which can be attached to both the exterior and underside of the climbing surface for versatile play options. Constructed with all-weather fabric and a durable climbing surface, the product is built for long-term use. When not in use, it folds compactly for convenient storage. ToyDirectory Product ID#: 49053 (added 6/30/2025) .
The L.O.L. Surprise Tweens Mermaid Serena Finn fashion doll features a color-changing tail that shifts from magenta to deep purple when submerged in cold water, including a light pink fin that also transforms. The doll has a movable fin that swings back and forth for interactive play. Included accessories consist of sea shades, a sea shell tiara, and a pearl belt for styling. With articulated joints at the waist and legs, the doll can be posed in various positions, including sitting and standing on her fin for stability. This doll is part of a series of four—Cleo Clove, Lola Waves, Lana Marine, and Serena Finn—for collectors seeking a complete mermaid set. ToyDirectory Product ID#: 48979 (added 6/30/2025) .
The Watercolor and Create Rainbow High doll allows for customizable designs using washable watercolors, which can also be applied to real hair. The set includes six powdered colors (pink, orange, yellow, green, blue, and purple) that activate with water. Use the dual-ended sponge for detailed application or dip clothing and hair directly into the colors.
The tie-dye kit includes rubber bands for spiral and scrunch patterns, along with stencils for precise designs. The doll wears an all-white outfit (ruffled skirt, top, and heels) and comes with an additional shirt and sneakers. Colors can be washed out with soap and water for repeated use.
The doll features long, curly hair with a short braid, glass eyes, and articulated joints for posing. The set includes a measuring cup, disposable bowl, spoon, comb, and rubber bands. Note: Watercolor vibrancy may vary based on hair shade. ToyDirectory Product ID#: 48977 (added 6/30/2025) .
The Rainbow High Winter Wonderland Fashion Dolls feature interactive snow-themed elements. Skyler’s outfit contains embedded "magic snow" that expands when water is applied with the included dropper, altering the garment’s appearance. The set includes a reusable snowman kit with moldable sand, a snowman mold, and paper accessories for creative play.
Skyler wears a complete blue winter ensemble consisting of a jacket, t-shirt, mermaid skirt, matching heels, sunglasses, and a purse. Her blue hair is styled with a partial updo featuring long curls. The 11" articulated doll has bendable limbs for posing and comes with a display stand.
The package includes the doll, full outfit, shoes, sunglasses, purse, winter accessory, snowman kit (mold, moldable sand, accessory card), dropper, comb, and stand. Additional dolls in the series are available in pink (Bella), yellow (Sunny), and purple (Violet).
For maintenance, wash the doll’s hair to remove initial styling gel before brushing. The Rainbow High animated series can be viewed on YouTube and Netflix. ToyDirectory Product ID#: 48976 (added 6/30/2025) .
The Rainbow High Winter Wonderland Fashion Doll features Bella dressed in a pink winter ensemble, including a hoodie, jacket, long skirt, matching shoes, purse, and sunglasses. Her pink hair is styled with small braids on top and long wavy strands, complemented by glass eyes, long lashes, and a shimmering pink face. The doll is articulated for posing, with bendable head, arms, and legs, and includes a display stand.
A unique feature of this doll is the magic snow embedded in her outfit, which expands when water is applied using the included dropper, transforming the garment’s appearance. The set also includes a reusable Snowman Kit with moldable snow-like sand, a snowman mold, and paper accessories for creative play.
Additional items in the box are a comb, a doll stand, and a dropper. Bella is part of a series that includes Sunny (yellow), Skyler (blue), and Violet (purple). The doll measures 11 inches tall.
For maintenance, wash the doll’s hair to remove styling gel before brushing. The Rainbow High animated series is available on YouTube and Netflix. ToyDirectory Product ID#: 48975 (added 6/30/2025) .
RUNWAY READY: The Ace fashion doll features detailed facial features, long styled hair, and a gaming-inspired outfit. The doll is articulated for multiple posing options.
INCLUDES FASHION ACCESSORIES: Ace comes with a jacket, roller skates, a visor, a purse, cat ear headphones, knee pads, and earrings. The removable hands allow for easy outfit changes.
PACKAGE CONTENTS: The set includes the Ace doll, multiple clothing pieces, shoes, accessories, glasses, a purse, a hairbrush, and a doll stand.
COLLECTIBLE SERIES: Ace is part of the L.O.L. Surprise O.M.G. doll line, which also includes the Pearla doll. ToyDirectory Product ID#: 48972 (added 6/30/2025) .
The L.O.L. Surprise Tweens Mermaid Lana Marine fashion doll features a color-changing tail that shifts from magenta to deep purple when submerged in cold water, including a light pink fin that also transforms. The doll has a movable fin that swings back and forth for interactive play. Included accessories consist of sea shades, a seashell tiara, and a pearl belt for styling. With articulated joints at the waist and fin, the doll can be posed in multiple positions, including sitting and standing. This doll is part of a series of four L.O.L. Surprise Tweens Mermaid dolls: Cleo Clove, Lola Waves, Lana Marine, and Serena Finn. ToyDirectory Product ID#: 48971 (added 6/30/2025) .
The L.O.L. Surprise Tweens Mermaid Lola Waves fashion doll features a color-changing tail that shifts from magenta to deep purple when submerged in cold water, including a light pink fin that also transforms. The doll has a movable fin that swings back and forth for dynamic play. Included accessories are sea shades, a sea shell tiara, and a pearl belt for styling. With articulated joints at the waist and legs, the doll can be posed sitting or standing for display. This doll is part of a series of four—Cleo Clove, Lana Marine, Serena Finn, and Lola Waves—each with unique mermaid designs. ToyDirectory Product ID#: 48970 (added 6/30/2025) .
Pearla is a fashion doll with articulated joints for posing. She features long hair and a mermaid-inspired outfit. The set includes a pastel jacket and dress, conch shell purse, heart-shaped glasses, high socks, pearl-detailed shoes, pearl jewelry, and coral-shaped earrings. Hands are removable for easier dressing. The package also contains a hairbrush and doll stand. This doll is part of the L.O.L. Surprise O.M.G. series, which includes another doll named Ace. ToyDirectory Product ID#: 48969 (added 6/30/2025) .
The L.O.L. Surprise! Baby Bundle Surprise Dolls feature a unique bassinet ball design. The water reveal function allows you to uncover how many babies are included by applying water, while rubbing the baby’s eyes with water reveals its eye color. Each bundle may contain twins, triplets, or even a pet. There are 18 different baby family styles to collect. ToyDirectory Product ID#: 48902 (added 6/30/2025) .
Cloe’s style adapts to her mood, shifting between casual and dramatic looks. Her friends refer to her as "Angel" due to her personality. She wears a full denim ensemble, including a denim jacket, a two-toned denim skirt, and denim leg warmers paired with bold platform heels. Her accessories include a denim scrunchie, gold hoop earrings, and a pearl chain. The doll comes with additional items such as hair clips, sunglasses, makeup, a phone, a purse, and a hairbrush. Each set includes an exclusive poster. The packaging features the signature Bratz trapezoid design with a metallic finish. The doll includes an outfit, sunglasses, earrings, a phone, a necklace, a compact, lip gloss, nail polish, hair clips, a purse, a hairbrush, and a poster. Fans can watch the animated series "Alwayz Bratz" on TikTok. ToyDirectory Product ID#: 48901 (added 6/30/2025) .
This release is a faithful recreation of the original 2004 Bratz Babyz Yasmin doll. The packaging maintains its distinctive trapezoid shape with a chrome diaper pin handle, matching the original design. Each doll wears soft fabric outfits printed with their nickname and pet motif. Yasmin comes with Pretty Princess, a flocked frog pet that corresponds to her character. The set includes a baby bottle necklace that functions as a detachable keychain. Contents consist of one doll, complete outfit, earrings, blanket, flocked pet, and the baby bottle accessory. ToyDirectory Product ID#: 48900 (added 6/30/2025) .
Sasha showcases a streetwear-inspired look with a distinctive flair, earning her the nickname "Bunny Boo" among friends for her love of old-school hip hop. Her outfit features a pink puffer vest layered over a long-sleeve mesh Bratz top, paired with wide-leg cargo pants and translucent orange heels. The ensemble is complemented by a rounded pink purse and matching earrings. Additional accessories include sunglasses, headphones, nail polish, a phone, a necklace, a water bottle, and a hairbrush. Each doll comes with an exclusive poster and is packaged in the signature Bratz trapezoid-shaped box with metallic detailing. The set includes the fashion doll, outfit, sunglasses, phone, earrings, necklace, nail polish, water bottle, headphones, purse, and poster. Fans can also watch the animated series "Alwayz Bratz" on TikTok. ToyDirectory Product ID#: 48899 (added 6/30/2025) .
Yasmin showcases her distinctive style by blending vintage and contemporary fashion. She wears a lace-up pinstripe top with faux fur trim over a paisley halter, paired with a pleated mini skirt and metallic platform boots. Her accessories include gold flower earrings, a choker, and a violet purse. The doll comes with additional items: sunglasses, a phone, a smoothie cup, a hairbrush, and a compact with nail polish. Each set includes an exclusive poster and features the signature Bratz trapezoid packaging with metallic detailing. The Alwayz Bratz animated series is available to watch on TikTok. ToyDirectory Product ID#: 48898 (added 6/30/2025) .
Jade embodies a bold fashion sense with her distinctive "Kool Kat" persona. She wears a plaid jacket layered over a collared sweater, paired with faux leather shorts, tights, and black boots featuring a heart detail. Her accessories include silver statement earrings, a layered belt, and a red purse. The doll comes with additional styling pieces: sunglasses, nail polish, a phone, a hair dryer, a hair straightener, and a hairbrush. Each set includes an exclusive poster. The packaging features Bratz's signature trapezoid design with a metallic finish. The doll is part of the Alwayz Bratz line, which includes an animated series available on TikTok. ToyDirectory Product ID#: 48897 (added 6/30/2025) .
The Rainbow High Amaya Raine doll encourages creative play with customizable features and interactive elements. The set includes a DIY Sparkle Slime Kit with colorless slime, sparkle powders, and a crystal shaker. To create the iridescent pink slime, mix the provided ingredients with water and shake. For best results, follow the included instructions.
Amaya comes with a unicorn pet featuring a color-changing horn that can be filled with the DIY slime. Her fashion accessories, including shoes and a handbag, can also be customized using the slime. The doll wears a signature rainbow-themed outfit with shimmering details, long rainbow hair, glass eyes, and sparkling facial accents.
The 11-inch doll is fully articulated, allowing for dynamic posing, including splits, and comes with a display stand. The set includes the doll, outfit, customizable accessories, pet, and slime-making supplies. A pro tip recommends washing the doll’s hair upon unboxing to remove styling gel before brushing. ToyDirectory Product ID#: 48896 (added 6/30/2025) .
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