Kipsy and the Magic Beans is a bedtime story about a special little gnome named Kipsy. He isn't very fond of bedtime, but after finding something magical in the forest, his feelings change. The story offers a time of bonding between parent and child and many times even helps children get excited about bedtime, instead of dreading it. Includes 13 pg colorful boardbook, the cuddly Kipsy doll, 5 magic beans and 5 prepackaged incentive toys. Launch date: October 4, 2011.