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This spooktacular calendar counts down the days until Halloween - from the 1st of October to the 31st. Upon opening the accompanying "casket" children find a hint, in the form of a question, for each day to help them guess what fun and mildy-spooky, illustration awaits them underneath the corresponding window on the calendar. 11" x 15" Shrinkwrapped.
— "I started carrying [Halloween advent calendars] five years ago, and I would only bring in 6 or 12, and this year, I brought in two or three different styles, and they sold out right away," said Mary Walsh Martel, owner of Magical Child in Greenfield, Mass., in 4Q 2010.
ToyDirectory Product ID#: 31371      (added 12/22/2010)
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MSRP: $7.95
Age Range: 3 and up
Specialty: Yes (as of 2010)
Made in: China
SKU or Item #: 380-382
Launch Date: March 2010
Gender: Boys And Girls
Category: Puzzles & Skill
Travel
Developmental Toys



These nine Puzzle Blocks feature fresh contemporary graphics incorporated into a classic play pattern. The blocks are designed to be the perfect size for travel and small hands.
ToyDirectory Product ID#: 30045      (added 8/16/2010)
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MSRP: $14.95
Age Range: 3 and up
Gender: Boys And Girls
Category: Books
Creative Activities



These books each feature a 8” x 8” inch fold-out backdrop for the story, a 26-page book and flashlight. In each story, the flashlight is used to cast shadows on the die-cut pages with images of ordinary objects, the resulting shadow looks a little scary! Through storytelling and fun examples, the child learns that the shadows need not be feared. Comes in “Camping Out,” “Forest Fairies” and “Time for Bed.”

Baby Loving Mama’s Emilie loved being able to show her children that shadows are not frightening. She warned that the cut outs may need a table or other flat surface to remain stable and create shadows properly.
— Renee of What Mommies Need reviewed the Camping Out book from the Shadow Books series. She applauded the book for teaching “that storytime is better when you use your imagination” and enhanced the experience for her son by reading the story inside a blanket tent. Renee also noted that the set’s flashlight includes batteries so it is ready to go right out of the package.
ToyDirectory Product ID#: 27197      (added 2/17/2010)
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MSRP: $19.95
Age Range: 3 and up
Gender: Boys And Girls
Category: Books
Preschool
Play Sets



The denim tool belt holds a saw, hammer, screwdriver and pliers. The box also includes four illustrated board books that describe how each tool works. The box is 8.5" x 6.5" x 6.5".
ToyDirectory Product ID#: 26642      (added 1/11/2010)
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Age Range: 3 and up
Launch Date: January 2009
Gender: Boys And Girls
Category: Play Sets
Creative Activities



With 20+ felt pieces, this story board includes a sturdy handle and back pocket for storage of the pieces. This particular theme highlights sea life and various other characters for play. Launch date: 2009.
ToyDirectory Product ID#: 24180      (added 6/19/2009)
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Age Range: 3 and up
Launch Date: January 2009
Gender: Girls
Category: Creative Activities
Play Sets
Preschool



This colorful, themed set includes a carry handle and a storage pouch on the back for toting the various pieces included. It features felt fairies, flowers, insects and more. Launch date: 2009.
ToyDirectory Product ID#: 24179      (added 6/19/2009)
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Age Range: 3 and up
SKU or Item #: 115
Launch Date: January 2009
Gender: Boys And Girls
Category: Creative Activities
Play Sets



Outfitted with 19+ pieces, this felt storyboard set measures 12" x 15" and has a sturdy, attached handle. Pieces include pirates, weapons, treasure and other accessories. Launch date: 2009.
ToyDirectory Product ID#: 24178      (added 6/19/2009)
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MSRP: $19.99
Age Range: 3 to 7
SKU or Item #: 103
Category: Creative Activities
Preschool
Play Sets



“Cinderella” lets you act out the story of Cinderella.  Have her clean the house while her evil stepmother and stepsisters get ready for the ball.  Help her Fairy Godmother give her a new dress and glass slippers.  Dance with the prince at the ball, but leave before midnight!  Can you help the prince find the owner of this glass slipper?

14 ¾ x 11 ¾ -inch feltboard with a collection of over 20 themed felt pieces.
ToyDirectory Product ID#: 23363      (added 4/24/2009)
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MSRP: $19.99
Age Range: 3 to 7
SKU or Item #: 123
Category: Creative Activities
Play Sets
Preschool



“Heroes to the Rescue” puts you in charge.  Is that smoke up on the rooftop?  Sound the alarm.  Use the ladder to rescue someone stuck upstairs.  Grab the hose and put out that fire.  All the fire trucks are blocking the street.  Don’t worry, the police officer will direct the traffic.  With your trusty Dalmatian, can you save the day?

14 ¾ x 11 ¾ -inch feltboard with a collection of over 20 themed felt pieces.
ToyDirectory Product ID#: 23362      (added 4/24/2009)
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MSRP: $19.99
Age Range: 3 to 7
SKU or Item #: 108
Category: Preschool
Creative Activities
Play Sets



“Busy Day on the Farm” lets you spend time with all the fun farm animals.  Watch the pigs roll in the mud.  Milk the cow.  Feed the bunny some carrots.  Gather eggs from the hen.  You can even drive the tractor through the corn fields.

14 ¾ x 11 ¾ -inch feltboard with a collection of over 20 themed felt pieces.
ToyDirectory Product ID#: 23361      (added 4/24/2009)
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MSRP: $19.99
Age Range: 3 to 7
SKU or Item #: 105
Category: Creative Activities
Play Sets
Preschool



“Dinosaur Days” takes you back to the Jurassic period.  Help the Brachiosaurus reach the leaves of a tall tree.  Swim in ocean with the Plesiosaurus.  Hunt the Triceratops with the Tyrannosaurus Rex.  Can you name the rest of dinosaurs?

14 ¾ x 11 ¾ -inch feltboard with a collection of over 20 themed felt pieces.
ToyDirectory Product ID#: 23360      (added 4/24/2009)
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MSRP: $19.99
Age Range: 3 to 7
SKU or Item #: 102
Category: Play Sets
Creative Activities
Preschool



“Pretty Princess” lets you get ready for a night at the castle.  Dress your princess in her favorite ball gown, and add a cloak as the evening approaches.  Gather her handmaidens and travel by carriage.  Make a wish and kiss the frog, and perhaps…

14 ¾ x 11 ¾ -inch feltboard with a collection of over 20 themed felt pieces.
ToyDirectory Product ID#: 23359      (added 4/24/2009)
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MSRP: $19.99
Age Range: 3 to 7
SKU or Item #: 110
Category: Creative Activities
Preschool
Play Sets



“Riding School” takes you to the stable.  Saddle up your favorite horse.  Ride around the ring at an easy walk.  Want to gallop?  Ride through the grassy meadow.  Take care of your horse!  Muck their stalls, feed them oats, and then brush their lovely coat.

14 ¾ x 11 ¾ -inch feltboard with a collection of over 20 themed felt pieces.
ToyDirectory Product ID#: 23358      (added 4/24/2009)
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MSRP: $19.99
Age Range: 3 to 7
SKU or Item #: 125
Launch Date: January 2009
Gender: Girls
Category: Play Sets
Creative Activities
Preschool



This Felt Tales play set includes 19 soft, safe pieces that allow children to create colorful scenes on the portable board that includes a carry handle. It measures 15" W x 12" H. Launch date: 2009.
ToyDirectory Product ID#: 23092      (added 3/30/2009)
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MSRP: $19.99
Age Range: 3 to 7
SKU or Item #: 119
Launch Date: April 2008
Gender: Boys And Girls
Category: Creative Activities
Travel
Gifts



The game invites children to play dress up with fun items such as a yellow jacket, a purple leopard print sweater or an orange dress. The set includes over 20 pieces of brightly colored felt with silk-screened details, a vinyl storage back and a felt board. Numerous titles are available. Launch date: Spring 2008.
— Babalu Felt Tales is most recognized by parents and toy expert for being travel friendly. It has received an average rating of 4 out of 5 stars, based on combined reviews from Amazon.com and etoys.com, also due to its ability to bring out the creative side of children as they build and tell their own stories. One concern is the small parts, which can easily be lost, torn, or swallowed by children under 3. (09.08.08)
ToyDirectory Product ID#: 17506      (added 2/13/2008)
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MSRP: $19.99
Age Range: 3 to 7
SKU or Item #: 122
Launch Date: April 2008
Gender: Boys And Girls
Category: Creative Activities
Travel
Gifts



Kids at TLC Pampered Pet Care get to imagine taking their pet to the vet or pet hotel. The felt pieces include silk-screened details and come with a vinyl storage pack. The game also includes story starter felt board that is specific to the pet theme to promote interaction and inspire imagination. Launch date: Spring 2008.
ToyDirectory Product ID#: 17493      (added 2/12/2008)
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MSRP: $19.99
Age Range: 3 and up
SKU or Item #: 116
Gender: Girls
Category: Creative Activities



These ballerinas practiced so hard in class, learning a beautiful dance, and now they can't wait to perform for their friends and families. This 15" x 13" feltboard includes more than 20 themed felt pieces. It received a 2008 iParenting Media Award.
ToyDirectory Product ID#: 16222      (added 11/21/2007)
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MSRP: $19.99
Age Range: 3 and up
Gender: Boys And Girls
Category: Creative Activities
Religious



God told Noah to build an ark, to protect his loved ones from a powerful storm. So Noah built the ark for his family and herds, and mad it big and strong. And now it's time to load the animals onboard! Can you help Noah and his wife?

15 x 13-inch feltboard with a collection of over 20 themed felt pieces.
ToyDirectory Product ID#: 16221      (added 11/21/2007)
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MSRP: $19.99
Age Range: 3 and up
Gender: Boys And Girls
Category: Creative Activities



The Grand Ball will take place at the palace tonight! It's the social event of the season, and the Prince and Princess will be there! Sound the trumpets...your assitance and been requested! All eyes will be on the Prince and Princess. Can you help them dress for tonight's magnificent event?

15 x 13-inch feltboard with a collection of over 20 themed felt pieces.
ToyDirectory Product ID#: 16220      (added 11/21/2007)
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MSRP: $19.99
Age Range: 3 and up
SKU or Item #: 115
Gender: Boys And Girls
Category: Creative Activities



Ahoy, Matey! The pirates have gathered at Shipwreck Cove. They seek a chest of jewels and a bag of gold...a buried threasure left long ago!

15 x 13-inch feltboard with a collection of over 20 themed felt pieces.
ToyDirectory Product ID#: 16219      (added 11/21/2007)
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MSRP: $25.00
Age Range: 1 and up
SKU or Item #: 314
Launch Date: September 2007
Gender: Boys And Girls
Category: Infant & Toddler



Through simple vignettes in this chunky 24-page board book, and on each side of the five 6" x 5 1/2" x 5" soft blocks, children learn about joyful playing, friendship, caring for others, sharing, helping and other positive qualities that warm the heart. A soft carrying case is included. $100 minimum wholesale order. Launch date: September 1, 2007.
ToyDirectory Product ID#: 15266      (added 9/19/2007)
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Wholesale Price: (Log in to view)
MSRP: $25.00
Age Range: 4 and up
SKU or Item #: 316
Launch Date: August 2007
Gender: Boys And Girls
Category: Musical Toys



This musical set of eight building blocks teaches children about the orchestra, its instruments, notes positioned on the staff (the “C” scale) and more. Each block features a musical bar on top, so that when kids line up the blocks, they will produce a xylophone. The set comes with a song book and two mallets, all housed in a carrying case that measures 6 1/2" x 6 1/2" x 9 1/2". Launch date: August 2007.
ToyDirectory Product ID#: 12974      (added 5/21/2007)
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Age Range: 5 and up
Gender: Boys And Girls
Category: Preschool
Creative Activities



This line of themed felt boards has settings on the boards and more than 20 movable felt pieces for children to place. There are tiaras and thrones for "Pretty Princess," glass slippers and a broom for "Cinderella," and lots more. Unique features include beautifully crafted silkscreen pieces and background boards with an attached handle perfect for travel.
ToyDirectory Product ID#: 11152      (added 1/12/2007)
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MSRP: $25.00
Age Range: 1 and up
Gender: Boys And Girls
Category: Infant & Toddler
Educational



Presenting and all-new set of five soft, quilted fabric building blocks. This set introduces little ones to their ABCs by depicting 26 baby animals, each of whose names begins with a different letter of the alphabet. The accompanying board book features the same adorable illustrations by artist Shelley Dieterichs, so children can match the images on the blocks with those in the chunky board book. The blocks nest in a clear plastic carrying case for take-with-you-anywhere convenience, while the book stores in its own pouch. A soft carrying case is included with the 5”x5”x5” blocks 5"x5” 14-leaf board book.
ToyDirectory Product ID#: 5309      (added 11/2/2005)
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MSRP: $9.00
Age Range: 3 and up
Category: Construction



WJ Fantasy produces a variety of children’s toys, from building blocks to books to advent calendars.  Their “My Busy Day Touch and & Feel Building Blocks” was named Toys of the Year by Parenting Magazine in 2003.  WJ Fantasy introduces their newest addition, Simon Says Building Blocks.  These building blocks are great accompaniments to the favorite childhood game of Simon Says.  Each block has a variety of commands with friendly animal characters on them.  Children follow the commands in a fun game of Simon Says or “the bears” and “the turtle says” depending on the animal characters.  Children learn basic concepts while acting out each call.  10 6” x 6” x 6” blocks with carrying case.  For ages 2 and up, $9.
ToyDirectory Product ID#: 661      (added 11/30/2004)
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