Quiet Time Tales is created to offer wholesome, educational children’s programming. Each of the 12 DVDs in the collection contains five complete stories read aloud by the gentle character of Grandpa Read. "Most of the shows on Nickelodeon are full of frenetic animation, frenzied dialogue, frantic sound effects, and don’t encourage a sense of calm in children. From the tone of Grandpa’s voice to the static illustrations and the mellow songs, Quiet Time Tales are soothing and relax children," Brad Juhasz, Vice President, Marketing, Quiet Time Productions, LLC, told TDmonthly. Grandpa Read's Quiet Time Tales received a Kids First! endorsement from the Coalition for Quality Children's Media. Launch date: August 2009.