TDmonthly's ToyFair 2006 Preview--Play Sets Product Category
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Misty 'n Molly by
WOW TOYSThis set includes a stable with a rotating pony feeder, a horse and a girl figurine. Children can play with best friends Misty and Molly, and can “twist the cockerel to turn the clicking trough and feed Misty her favorite meal,” according to Wow Toys PR Manager Tanya Laperouse. Launch date: February 2007. 2/1/2007 (Price: $14.99)
Scenery Book by
BRIGHT PATH ENTERPRISESThe beautifully illustrated scenery book, with its pop-up features, becomes the set for the stage. Simply flip the page and you have changed the set for the next scene. 1/19/2007
[Add to my Inquiry Basket][?] Fashion Dollhouse Set by
KIDKRAFTPerfectly sized for most fashion dolls, this large dollhouse is filled with wooden furniture, and is brightly finished in trendy colors of hot pink, lime and lavender. The fashion dollhouse set includes a secret attic under the flip-top roof, three floors (excluding attic) including living room, kitchen, den, bedroom and bathroom, and 18 pieces of wooden furniture, some with fabric detail. The house weighs 39 lbs. and measures 32 ½” x 13 ½” x 51” H.
― Kelly Rummelhart of Ruby Q’s in Gridley, Calif., told
TDmonthly in spring 2007 that she’s had “great experiences” with KidKraft. 1/9/2007
[Add to my Inquiry Basket][?] Riding School by
TOP SHELF HOLDINGS LLCChildren love to "saddle up" with this colorful equestrian playset, which comes ready-to-play with four realistic horses with bridles and removable English saddles, two jumps, one saddle horse, and four flexible wooden equestrian dolls. The buildings feature five working doors and the roof pieces can be removed for plenty of "indoor" and "outdoor" play. The set assembles in minutes without screws or hardware. Launch date: March 1, 2007.
— “This year Top Shelf Holdings LLC has pushed the envelope of our ‘ready-to-play playset’ concept by combining different materials and components — whatever is necessary to make the perfect equestrian playset,” Eric Meade of Top Shelf Holdings told
TDmonthly. "Heritage Playsets includes all the figures, animals and other accessories that a child would need to play with the playset immediately." 1/5/2007 (Price: $99.95)
Nilo Theasel by
NILO TOYSThe Theasel is a magnetic dry erase board, art board, felt board and puppet theatre all in one. The portable product locks into a Nilo brand table but works on any flat surface, table, bed or floor. Thanks to its pint-sized design, it will stay in the home and be used every single day. It comes with an art paper roll holder, four dry-erase markers, an eraser, four jumbo magnetic buttons to hold art paper on the board, a set of 2" wooden magnetic letters and numbers, and 10, 12" X 12" squares of different colored felt to cut patterns. It features a 24" x 24" board and is made of solid hardwood, built to last. 1/5/2007 (Price: $79.00)
[Add to my Inquiry Basket][?] Jet Plane by
PLAYMOBIL INC.The jet contains room for cargo and passengers, movable seating for more cargo space, mobile doors and four figurines with luggage. "Reality playsets are a feature of Playmobil," Playmobil Inc. Advertising and Marketing Manager Michelle Winfrey told
TDmonthly. This product is a Fall 2007 Parent's Choice Award winner. Launch date: August 2007. 1/4/2007 (Price: $49.99)
[Add to my Inquiry Basket][?] Skate Park with Halfpipe by
PLAYMOBIL INC.Kids can grind the halfpike, shred the railings or gleam the cube in their very own skate park. The set includes four figures with skateboards and helmets, orange cones, a toxic waste barrel and accessories. This product was selected for the
Parents Magazine "Toys of the Year 2007" guide. 1/4/2007 (Price: $29.99)
[Add to my Inquiry Basket][?] Forest Lodge by
PLAYMOBIL INC.Kick up your heels after a long day of exploring with this fun-filled forest lodge set. comes with the lodge, a family of four, farm animals, birds, a tree fort, deer care center and accessories for hours of enjoyment. This product received a 2007 Excellent Product iParenting Media Award.
( Watch Video) 1/4/2007 (Price: $44.99)
[Add to my Inquiry Basket][?] Arena by
PLAYMOBIL INC.Engage your gladiators with competition in the arena. Features include audience seating with trap doors to the lions cages, wide gate and large battle area. Also comes with eight figures, two lions, a double-harness chariot and lots of accessories for hours of fun. "Playmobil toys allow the child's imagination to soar, while playing and learning!" Michelle Winfrey, advertising and marketing manager of Playmobil Inc., told TDmonthly. This product is a winner of the 2007 Oppenheim Gold Award. Launch date: August 2007.
— The Roman arena includes a lot of little pieces to assemble, but it’s also a lot of fun to play with, offering opportunities for creative play with characters and animals that come to life in a sizeable play space. It earned a TDmonthly Top Toy 2007 award for its detailed figurines and accessories, its playful recreation of an historic landmark, as well as Playmobil’s widespread, positive reputation with specialty stores.
— This Roman arena and accompanying accessories are best sellers for Brain Station and Tree Town Toys in Ann Arbor, Mich., Owners Hans and Tricia Masing told TDmonthly in fall 2007.
— “I’m a big fan of Playmobil,” Scott Loveless, owner of Toys That Teach in Bothell, Wash., told TDmonthly, “especially in today’s environment of toy recalls.”
Where to Buy: Really Great Toys
( Watch Video) 1/4/2007 (Price: $89.99)
[Add to my Inquiry Basket][?] Hospital by
PLAYMOBIL INC.Selected for
Parents Magazine's "Toys of the Year 2007" guide, this playset allows kids to care for the sick residents of their own little town. This new hospital includes several figures, functional elevator, adjustable operating table with light, movable patient's bed, reception area, children and babies' sections and tons of accessories. This product is a Fall 2007 Parent's Choice Award, 2007 iParenting Media Award and 2007 Oppenheim Gold Award winner. Launch date: September 2007.
( Watch Video) 1/4/2007 (Price: $159.99)
[Add to my Inquiry Basket][?] ZipBinŽ Train Depot Play Set by
NEAT-OH! INTERNATIONAL LLCThe ZipBin Softie Train Depot is a soft-sided, train depot-shaped and decorated carrying case that converts to a village and train yard playscape. The tracks on the playscape match the popular wooden trains. A Country Stable bin is also available in the Softie line.
This product was previously catalogued under the name ZipBin® Softie™ Train Depot Playscape (changed January 2009).— “The manageably sized shape of the bin now conforms to the concept... and second, the products are soft-sided, adding a tactile sense of delight,” Gerry Linda, director of marketing for Neat-Oh! International, told
TDmonthly about the product’s distinctiveness. “All ZipBin products are characterized by the unique convertibility from bin/storage form to playscape and back.” Launch date: February 2007.
(Watch Spanish Video) ( Watch Video) 1/4/2007 (Price: $16.99)
[Add to my Inquiry Basket][?] Calico Critters Baby Play House by
INTERNATIONAL PLAYTHINGS LLCCalico Critter babies love to spend time in the pretty Play House with a windmill on top. They can enjoy a delicious meal or take a nap after spending time at the playground. Unique "build on" features allow children to add rooms, such as the Baby Bathroom, that are specially designed to fit. The house comes with more than 20 furniture pieces and accessories, a detachable roof, a balloon that goes up and down, and a rotating windmill and ceiling mobile. “Their popularity continues to grow,” Sue Tice of International Playthings told
TDmonthly about Calico Critters. Launch date: February 2006.
— As of spring 2007, Calico Critters were one of Owner Fred Rosenberg’s two best-selling lines in the “imagination” category at his store, On the Park, in Kingwood, Texas.
( Watch Video) 12/14/2006 (Price: $59.99)
My Space Funky 4-Room Loft by
FIBRE CRAFT MATERIALS CORPGirls can bring the popular TV home makeover craze to their dollhouse. The Makeover My Space® fold-and-go dollhouse includes a posable foam doll, foam furniture and 100+ stickers to decorate all four rooms. A new Makeover My Space® Fantasy Castle dollhouse is also available. To complement the fold-and-go dollhouses, second-story topper kits and accessory packs containing doll clothing, play furniture and glitter glue pens are available in lots of cool styles. 12/8/2006 (Price: $14.99)
[Add to my Inquiry Basket][?] Exo-Force Sentai Fortress by
LEGOExo-Force hero home base comes with lookout tower and includes two battle suits, four mini-figures and four villains. Repair and reload battle machines at the regeneration station. 12/8/2006
Black and Decker Jr. Electronic Tool Workshop by
CREATIVE DESIGNS INTERNATIONAL LTD.These role-play tools for your young craftsman include pretend hammer, screwdriver, saw, wrench, nuts, bolts and a non-working cell phone. Realistic action, lights, and sounds are also included. 12/8/2006
[Add to my Inquiry Basket][?] Biggest Littlest Pet Shop Playset by
HASBRO INC.The ultimate playing and shopping experience for girls’ growing collections of Littlest Pet Shop characters, Biggest Littlest Pet Shop includes two exclusive pets and multiple accessories. It features a spinning tower, a bathtub and lots of other accessories. It also folds up for storage. 12/8/2006 (Price: $39.99)
[Add to my Inquiry Basket][?] Disney Fairies Pixie Hollow Home Tree Playset by
PLAYMATES TOYS INC.With a clap of their hands, little girls activate the spinning Fairy-go-Round on the treetop for up to four fairies. An exclusive Tinker Bell Fairy is included. 12/7/2006
My Little Pony Crystal Rainbow Castle Playset by
HASBRO INC.Castle playset expands to two feet tall and three floors high to become home to all of your child’s favorite My Little Pony figures. 12/7/2006
[Add to my Inquiry Basket][?] Ariel Magical Talking Salon by
CREATIVE DESIGNS INTERNATIONAL LTD.Creative role-play lets kids interact with Ariel using voice-recognition technology with a light-up mirror. Talking salon includes chair. 11/28/2006
[Add to my Inquiry Basket][?] PlaySkool Peek N Play Discovery Dome by
HASBRO INC.This activity dome offers dangling toys to explore, colors and textures to discover and more than 15 hands-on activities. Designed for tummy timers, crawlers, and walkers. 11/28/2006
[Add to my Inquiry Basket][?] Katie Camper's Holiday Friends by
WOW TOYSKatie’s a cute friction-powered camper van packed with fun features for hours of role-play fun. Open Katie to reveal a cosy home for her two friends, complete with bed & mirror. Unhook the magnetic trailer & lift off the removable tent before taking out the BBQ & picnic table. Match-and-sort luggage and a friendly dog with a basket complete this great set. 11/28/2006 (Price: $44.99)
Polly Pocket So Hip Cruise Ship Playset by
MATTEL INC.Enjoy the ultimate vacation destination on the So Hip Cruise Ship with Polly and three of her fab friends, Lila, Lea and Rick. It’s the biggest Polly playset ever, with tons of fun-filled activities. Polly and her shipmates can go parasailing, rock climbing, zoom down the ultimate super slide, chill in the hot tub, and of course, there’s tons of shopping. Launch date: June 2006. 11/15/2006 (Price: $49.99)
[Add to my Inquiry Basket][?] Creative Craft Box by
AWESOME KIDSCraft Box is a newly added item that has almost every imaginable craft from painting to structuring to assembly. It’s a great value at $22.95, including freight. 11/14/2006 (Price: $22.95)
Country Kitchen by
MELISSA & DOUGRole-play is not difficult for kids when it comes to this complete play kitchen set. It’s made of wood and comes with stove, refrigerator, freezer, oven, sink and microwave. Knobs and handles provide added realism. The color and design also add to the appeal of this set. Assembly is required.
— “It’s not really a surprise, but Melissa & Doug is getting more popular. People ask for it by name,” said Alyssa Cox, owner of Animal Quackers in Raleigh, N.C.
— Rick Davis of marketing at Melissa & Doug told
TDmonthly that the Country Kitchen “has been a tremendous success for us this year, and we’re looking forward to introducing even more exciting items in 2007.”
— Almost 25 percent of 58 retailers who shared their thoughts with
TDmonthly stated that Melissa & Doug kitchens would be their stores’ wow item during the 2007 holiday season. 10/23/2006 (Price: $199.95)
Naturally Playful Summertime Play Center by
THE STEP2 COMPANYSand and water meet at the ocean’s edge — and at Step 2’s Naturally Playful Summertime Play Center. The versatile play center can be either a sandbox or a pool, and it has a built-in picnic table and bench to go along with it. Lest parents fear their child may suffer sun damage, the set also comes with a large umbrella that provides protective, shaded play; and it can be removed altogether for indoor play. The unit has a built-in plug for easy water removal, and it holds up to 300 lbs. of sand. It comes with a matching lid, two shovels, and two pots. (Price: $130.00-$170.00) 10/6/2006 (Price: $149.99)
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