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TDmonthly Videos of Products by ALEX BRANDS

Below are the products and videos TDmonthly has filmed for ALEX BRANDS


Color a Glambrella by ALEX BRANDS
Color a Glambrella
MSRP: $17.99
Age: 4 and up
Category: Creative Activities
Watch the Color a Glambrella Video Watch Video Now
ToyDirectory Product ID#: 29943

This pre-printed umbrella is designed to let children exercise their creativity and stay dry in style. The measures 24" and comes with six bright weatherproof markers. 8/10/2010 [Add to my Inquiry Basket][?]

My Art Apron by ALEX BRANDS
My Art Apron
MSRP: $10.99
Age: 2 and up
Category: Apparel
Watch the My Art Apron Video Watch Video Now
ToyDirectory Product ID#: 25670

This colorful apron has pockets in front for keeping supplies and is large enough to keep outfits clean. Velcro straps make it easy to put on and take off! Fits most children ages 3 to 6. Hand wash and line dry. 10/20/2009 [Add to my Inquiry Basket][?]

Knitwear Designer by ALEX BRANDS
Knitwear Designer
MSRP: $26.99
Age: 8 and up
Category: Arts & Crafts
Watch the Knitwear Designer Video Watch Video Now
ToyDirectory Product ID#: 24846

 Kids can learn to knit and design a wardrobe for 12" (30cm) tall Molly Dolly. Everything is included to knit a coat, skirt, dress, scarf, leg warmers and more. There is enough yarn to make 12 fashions. The kit includes colored yarns, ribbons, buttons, floss, wooden knitting needles, sewing needles and full color instruction book. Launch date: 2009.
— Two of 40 specialty retailers referenced art products by Alex when asked about best-selling hobby products in fall 2009. 8/4/2009 [Add to my Inquiry Basket][?]

Fleece Slumber Bag – Scared Sam by ALEX BRANDS
Fleece Slumber Bag – Scared Sam
MSRP: $24.99
Age: 3 to 8
Category: Furniture & Decor
Watch the Fleece Slumber Bag – Scared Sam Video Watch Video Now
ToyDirectory Product ID#: 24441

Kids won't worry about the monsters under the bed when they're sleeping inside this Moody Monster slumber bag. Alex has teamed up with CHF to create a decor line featuring the grumpy beasts. The machine-washable, super-soft polyester sleeping bag also features an attached monster shaped pillow. Launch date: July 15, 2009. 7/6/2009 [Add to my Inquiry Basket][?]

Moody Monsters Hanging Storage - Yucki Yogi by ALEX BRANDS
Moody Monsters Hanging Storage - Yucki Yogi
MSRP: $24.99
Age: 3 to 8
Category: Furniture & Decor
Watch the Moody Monsters Hanging Storage - Yucki Yogi Video Watch Video Now
ToyDirectory Product ID#: 24440

Kids who don't like cleaning their rooms can just chuck their toys in this monster's willing mouth. Alex has teamed up with CHF to create a line of Moody Monsters bedding to keep kids on the friendly side of fierce beasts. Yucki Yogi Tall storage hangs from a loop for lots of stuff.  Made from machine washable polyester in two styles:  Silly Sally and Yucky Yogi. Launch date: July 15, 2009. 7/6/2009 [Add to my Inquiry Basket][?]

First Snaps by ALEX BRANDS
First Snaps
MSRP: $17.99
Age: 0 and up
Category: Infant & Toddler
Watch the First Snaps Video Watch Video Now
ToyDirectory Product ID#: 24424

These brightly colored, textured snaps with faces make a push, pull motor skill game for infants. Suitable for ages 6 months and up. Launch date: 2009. 7/2/2009 [Add to my Inquiry Basket][?]

Paper Factory by ALEX BRANDS
Paper Factory
Age: 7 and up
Category: Arts & Crafts
Watch the Paper Factory Video Watch Video Now
ToyDirectory Product ID#: 17556

Giving kids the chance to make recycled paper by hand, this kit includes construction paper, a papermaking tray, two screens, two boards, six poster paints, ribbons, wooden beads and additional accessories.
— Owner of The Toy Shop in Lexington, Ky., and Erica Welton, manager of Bedford Falls Toy Shop in Charlotte, N.C., both told TDmonthly in early 2008 that Alex’s craft kits for older kids are the best-sellers in their store. 2/18/2008 [Add to my Inquiry Basket][?]

Color-a-Messenger Bag by ALEX BRANDS
Color-a-Messenger Bag
MSRP: $19.99
Age: 7 and up
Category: Arts & Crafts
Watch the Color-a-Messenger Bag Video Watch Video Now
ToyDirectory Product ID#: 16026

Decked out with designs of pets, fruits, stars and flowers, this bag, measuring 14” W x 11” W x 4” D, allows kids to custom-color to their heart’s content. It is large enough to carry school books and binders, and comes with six permanent markers in a pouch. This product was named one of Dr. Toy’s 10 Best Creative Products and 100 Best Children’s Products.
— “The Color-a-Messenger Bag from Alex is a good one for us,” said Emily Bieritz, manager of My Favorite Toy Store in Downers Grove, Ill., of the strongest-selling items for girls in her store in summer 2009.
— In late 2007, 40 percent of retailers singled out Alex-Panline USA Inc. as their best-selling arts-and-crafts manufacturer. Two of 47 retailers told TDmonthly in June 2009 that the Color-a-Messenger Bag is a best-selling gift item for girls.
— Ken, working manager at Toys Unique in Dallas, Texas, told TDmonthly previously that his store does well with Alex’s Color-a-Messenger Bag, selling just under 50 per month. Explorations Inc. Owner Chuck Harper in Granger, Ind., had named this item as his store’s best-seller. 11/5/2007 [Add to my Inquiry Basket][?]

Shaving in the Tub by ALEX BRANDS
Shaving in the Tub
MSRP: $9.99
Age: 3 and up
Category: Bath
Watch the Shaving in the Tub Video Watch Video Now
ToyDirectory Product ID#: 12270

This shaving set comes with a 7-oz. can of Foaming Body Soap, plastic play razor, shaving brush, comb and an unbreakable, child-safe mirror. Awards: iParenting Media Award; Parents Magazine Best Toys of the Year, 2004.
— Retailers have been telling TDmonthly that Shaving in the Tub is a best-selling bath toy since 2007. Other Alex bath toys have been best-sellers in their category for several years as well.
— Shaving in the Tub was specifically named as a best-selling bath toy by three of 39 specialty toy retailers in spring 2007. Only six of 37 retailers surveyed didn’t mention Alex when asked about best-selling bath toys. In March 2009, four of 64 retailers told TDmonthly this product is a best-selling bath item in their stores, selling anywhere from half a dozen to two dozen units each month. Nine of 39 retailers cited it as a best-selling bath product in March 2010.
— As of 4/19/2012, this product had 4.5 out of 5 stars from 5 reviews on Amazon.com. Pros: Fun for younger kids; rinses easily; nice bonding activity for fathers and their kids. Cons: One reviewer said her child had fun with it once, but not a lot of creativity is involved and he lost interest the next time.
— Want this? As of 05/06/2011, this product was available for purchase at My Imagination Station. 4/10/2007 [Add to my Inquiry Basket][?]

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