Each Charm It! box holds a surprise, oversized charm inside. There are seven different charms available, including Troy, Chad, Sharpay and Gabriella. Charm It! Secret Surprise Boxes are also available in Hello Kitty and Hannah Montana themes. Launch date: September 2008.
In silver-toned metal finished with brilliantly colored enamel and matching rhinestones, Charm It!'s Safety Pin Bracelet circles the color wheel with seven glitzy safety pins. A funky accent piece alone, the bracelet can be personalized with any selection of Charm It! charms to suit a girl's individual styles and interests. ― “By far, Charm It!s are the best,” Terri Bracken, owner of Earth Explorer Toys in Zionsville, Ind., told TDmonthly when asked about her best-selling jewelry item in fall 2009. ― Three of 39 retailers said Charm It! is their best-selling jewelry or accessory item during an October 2009 survey.
This dazzling charm attaches to Charm It! bracelets or necklaces for a bit of fun and sparkle. — Charm It! Charms were on the top-10 best seller list at Dancing Bear Toys in Asheville and Hendersonville, N.C., in June 2010, as reported by Sarah and Erika Evers, owners and sisters. “These charms are very tastefully done, and they are the right price point,” they told TDmonthly. “They’re also adorable, and you can start a child with a couple charms and they can add on over time.” — ''Every day, we sell a bracelet and two charms, and on the weekends, it's more,'' Gwen Bowden, manager of Doodlehopper for Kids in Springfield, Va., shared with TDmonthly in the fall of 2010.
This 1" bedazzled, chocolate-covered strawberry charm adds a hint of sparkle and sweetness to any Charm It! bracelet or necklace. — In a June 2010 TDmonthlysurvey, three of 40 retailers said High IntenCity charms are a best-selling product for girls.
Charm Candy comes complete in individual bakery boxes that reveal an unexpected treat, real bakable (and reusable) cupcake liners and necklaces with retro-reminiscent bubble heart pendants. For a little icing on the cake, each bakery box features a Surprise Cupcake recipe on the back to inspire custom confections. — In a September 2010 TDmonthlysurvey, two of 44 retailers named Charm It! charms a top-selling jewelry and accessory item.
A winning design from High Intencity's Design-A-Charm contest, the Peace Love and Happiness charm was designed by Emily R. from Pleasantville, NY and rendered in vibrant detail in an enamel charm measuring approximately one inch.10 % of the proceeds from the sale of this charm will go to the World Wildlife Fund on behalf of its designer. — “Charm It! works really well in this area,” said Blanche Snipes, owner of Tree Top Toys in Redmond, Wash., when asked about her top-selling items for tweens. — Two of 44 retailers listed Charm It! as a best-selling item for tweens during a September 2010 survey. — Katie Rook, manager of Be Beep A Toy Shop in Columbia, S.C., told TDmonthlyin an October 2011 survey that High Intencity charm bracelets are their best selling tween item. — Dean Smith, owner of JaZams in Princeton, N.J., told TDmonthly in a Summer 2012 survey that they sell between 40 and 50 Charm It! charms each month.
