Brightly colored animals and familiar objects illustrate the letters of the alphabet on these cardboard blocks. Nested, the ten vibrant blocks fit into the included carrying case. Stacked, they form a tower nearly three feet high!
— In a February 2015 survey, six out of 11 retailers told TDmonthly that Melissa & Doug makes their best-selling wooden toys. Bebe Feimster    , manager of Big Smile Toys/Hardware Center in Paoli, Pa., said these blocks do particularly well.

Every princess needs their own castle! This one has a waterproof floor, mesh windows, and is large enough for more than one child to play inside. It packs into a small carrybag and can be used outdoors or in.

This game requires fast hands and fast reflexes. Roll the dice, quickly identify the missing colored shape and grab the matching cup. You will have to move fast since they are all up for grabs and the first to collect three cups wins the game. The game is for 2-8 players, ages 6+ and plays in 10-20 minutes.

Standard Pump Rockets are a rollicking blast to fire. But our new Bungee Blast Jr ramps up the fun and excitement by an order of magnitude. We've engineered a patented elastic bungee cord inside the pump cylinder to turbo boost the launching power. Load a foam rocket into one end and pull back the cylinder, feeling the increasing tension of the cord inside. Then let go. Kids will be amazed as the stored energy of the cord pushes the piston of air very forceful, blasting the rocket out at hyper-speed. It's like putting a turbo-charger inside! Ages 3 & up.

Twice the length, twice the fun! These giant water slides range up to 30 feet long and are up to twice as wide as other slides on the market. Made with twice the strength and durability, Slide & Surf is built to last for endless water fun. Riders can slide or skimboard on Slide & Surf's slick sliding surface! New padded start, misting side walls and splash pool will make the summer fun memorable for years to come.

Plastic components will react in the dark with the UV LED Glasses and lights up beyond your belief! Comes with 4 pounds GLOW Sand, large play tray, UV LED Glasses, UV Pen Light, Brick and Pebble Rollers, 4 Stencils in assorted themes, 2 Volcano Molds, 6 PVC Neon Bugs, 6 PVC Dino Skeleton, 3 assorted Jungle Animal molds, and a light up flashing red LED module to make your volcano come to life! ITEM PROHIBITED ON AMAZON.

Adorable plush dolls from AURORA WORLD sport neon curls. Now available in key-ring size, too.

Your child can pedal forward or backward on this tricycle, or you can push them using the bar. There is a safety belt on the tricycle seat, and a bucket that snaps on to the back of the tricycle - or, can be attached to the pushbar to create a new toy!

The new Calin Ballerina features the same sweet-smelling baby doll you know and love, this time in a beautiful little ballerina outfit. The tutu is a one-piece, so you won't lose anything, not even the adorable ballet slippers.

PlayTape® in 50' and 25' rolls can be torn to any length to create track layouts matching a child's imagination. See why the award-winning Track PlayTape® provides hours of railroading Fun that Sticks™!

Tweens will go wild over hair tats. Using the included stencil and hair chalk powder, kids can "tattoo" designs like butterflies, hearts and stars right on their heads.

 

With the Mobile Device Microscope, kids can turn their SmartPhone or Tablet into a MICROSCOPE! Kids can examine bugs and minerals up close and personal. Turn your device to camera mode, and attach the mini-microscope to the camera's eye - suddenly, you have a microscope!

Each Z-Strux set can make four possible builds. This set includes 395 pieces, including two construction-worker figurines. When completed, the build is 26 inches tall.

This great new science kit from Science Wiz lets kids accomplish college-level experiments with sound by building an Edison-Style phonograph and downloading free apps from the web. There are twenty different activities that kids can do with this kit.

With this kit, kids can create an arcade out of electrical circuits - and then have fun playing with their creation! It's like two toys in one. Combining lights, sound, and motion, this is the most elaborate Snap Circuits kits yet!

This brand new offering from Boogie Board re-envisions the board as a transparent screen that can be used for tracing anything. Practice letters, numbers, and shapes, then press a button to clear the design.

Ambi's Key Ring is a rattle and teether in one. Brightly colored keys are secured on a sturdy ring. Mention ToyDirectory for special considerations

Ambi is relaunching their classic line of toys. Vintage-looking, with bright primary colors, the twin rattle is an iconic baby product. Its sleek design is perfect for little hands. Mention ToyDirectory for special considerations

The Sweet Ink Tattoo Kit comes in a beautiful, decorative tin. Each kit includes one pack of transfer tattoos, 27 foil bracelets, 4 stencils, 2 body markers, 1 glue, a brush for glitter tattoos, and two colors of glitter.

Dinosaur habitats include a high-quality figurine, and environmental base, and prehistoric slime, like lava, swamp slime, tar, or swamp water! Dinos can be slimed, and demo beautifully thanks to their themed base and hands-on slime.

Go on a trip with the Go! Go! Smart Animals Zoo Explorers Playset by VTech. Explore and learn about animals, colors and more with the SmartPoint rhino and electronic zoo entrance. You can also connect to other playsets including Go! Go! Smart Wheels for even more fun!
Awards: 2015 TIA Infant/Toddler Toy of the Year

Go on a Shopkins™ spree and shop till you drop with the Shopkins™ Small Mart! Slide your characters down the delivery chute and then have some fun on the treadmill register at the check out counter! Complete with 2 exclusive characters and a shopping trolley. Collect them all!
Awards: 2015 TIA Girl Toy of the Year

Control him if you can! Boomer is the incredible Zoomer Dino that only you can tame! With real dinosaur movements, sounds and incredible dino-sense abilities, Boomer can detect when you’re nearby and interacting with him. But watch out! Just like a real Dino he can get angry, spin around, chomp and roar! Using True Balance Technology™, Boomer perfectly balances on two wheels as he roams freely, exploring your home. Use your hands or the included controller to tame his Dino nature and build your friendship. But, don’t make him mad by pulling his tail! He doesn’t like it! He might even let out dino-sized burps and farts! Become a true dino master and control him if you can with Zoomer Dino!
Awards: 2015 TIA Toy of the Year, 2015 TIA Boy Toy of the Year

LightUp combines the best of both worlds by bringing together an engaging hands-on electronics platform with an interactive iOS mobile app. LightUp kits introduce key STEM (Science, Technology, Engineering, Math) concepts, teaching kids how to explore their world with electronics and code. Snap together magnetic blocks to build circuits in seconds (no soldering or wiring needed). Download the free LightUp Learning iOS app for project ideas and personalized guidance. See electricity flow with the in-app augmented reality LightUp Lens. Learn 100+ key STEM concepts about electricity, circuits, and engineering with the Edison Kit.

Start your super-cute Shopkins™ collection with the 2 Pack! Includes 2 characters and a shopping basket for you to shop with! Collect them all!
— In February 2015, Barbara Vininsky of Jack & Jill in
Montreal, QC, told TDmonthly that "SHOPKINS are the hottest thing since Rainbow Loom!"