Kids Crooked House can customize a playhouse specifically to the interests or needs of a child. Custom-designed playhouses are handcrafted and built to individual requirements. Parents can turn to the company's existing designs for inspiration or ask their kids (or inner kid) to describe their dream playhouse. Launch date: June 2009.

The Super Chubbies Helicopter includes three removable figures: two rescue pilots and a patient. Also included is a stretcher. The propellers spin.

This 10" dump truck includes two figures. The bed of the truck actually dumps.

In sturdy colored plastic, the Little Tuffies set includes a working dump truck, digger and cement truck that roll on free-moving wheels through indoor and outdoor play.
― Eleven percent of 47 retailers told TDmonthly in June 2009 that International Playthings supplies their top-selling baby gifts.

The Rocking Caterpillar features a wooden base, a soft, plush seat and a squeaky red nose. The multi-colored fabric plush can be removed for easy cleaning.

This set features a detailed Santa with his toy sack and best friend Rudolph the Reindeer for pretend play. The figures may be used with other WOW toys sets. Launch date: July 9, 2009.

This friction-powered cement truck has an automatic revolving mixer. Mike’s motor rotates his inner cement drum, tossing and turning all the mix of cement ingredients with real cement-making sounds. He is operated by a friendly removable construction driver figure who can either drive him to his next job or watch the mixing process from the top of his truck. A detachable bollard can be fixed to the back for easy storage. "Mix ‘n’ Fix Mike, as with all other vehicles from WOW’s toy range, has been designed to help children make sense of the world around them through imaginative play. Every WOW toy is compatible with others from the range, [and] they are extremely resilient, don’t require batteries, and exceed all toy safety regulations," Tanya Laperouse, PR manager for WOW Toys, told TDmonthly. Launch date: July 9, 2009.

With this puzzle, toddlers can match the shape of one of the four knob puzzle pieces or discover what is underneath. The Pond Knob Puzzle is designed to promote fine motor and concentration skills. "Delightful graphics encourage children to uncover and learn more about animals in their environment," Robin Lehnert, marketing manager for Hape Intl, told TDmonthly. Launch date: 2009.

This Take-along-Friend is crafted out of renewable rubberwood. It's designed to inspire creativity and fun for kids to run around trying to have the shark catch the fish. Launch date: July 2009.

This take-a-long friend, with its moving wheels and chomping mouth, is designed to inspire kids to touch, grasp, explore and grow. It has bright colors and zig-zag stripes and is made from renewable rubberwood. Launch date: July 2009.

This clear, lightweight barrel is filled with an assortment of brightly colored soft plush monkeys, plastic barrels and bunches of bananas. The monkeys have symmetrical, smiling faces, designed to have a calming effect on babies and young children. The soft monkeys are easy to grasp, squeak when squeezed, and encourage baby to reach out and strengthen gripping muscles. The wide mouth jar encourages baby to fit the pieces back in. "The toy encourages baby to play using fill and spill activity, which helps develop motor-cognitive processing skills and is a precursor to shape-sorting," Peggy Barrett, PR consultant at Barrett Marketing Communications, told TDmonthly. Launch date: July 2, 2009.

This rattle is designed to catch the eye of even the youngest babies with high-contrast black and white geometric patterns and bold orange and red accents. Like a mini barbell, the rattle has a thin handle with a ball on either end. One side features a black ball with white polka-dots. The other is a clear ball with a rotating disk showing three eye-catching images. These bold visuals encourage baby to track the rattle as eye muscles develop. Three thin rings in tones from yellow to red rattle around the handle. Baby is encouraged to finger these rings and to touch and mouth the raised bumps on the handle to cultivate tactile sensitivity. The toy "provides auditory, visual and tactile stimulation," Peggy Barrett, PR consultant for Barrett Marketing Communications, told TDmonthly. Launch date: July 2009.

These electronic feeding bowls make fun animal sounds as baby eats. Each bowl is activated by the "magic spoon" and makes one of four sounds each time the spoon leaves the bowl. The insert bowl is removable, can be placed in the microwave, and is dishwasher top-rack safe. A large suction cup holds the base firmly in place, making the bowl useful for self-feeding. Animal Snackers come in two varieties, Dog and Cow. "[It] allows children to be in control of activating the lights and sounds of the animal snackers while they eat," Nicole Tiedemann, PR account executive for International Playthings, told TDmonthly. Launch date: 2009.

Tail Wags helmet covers are designed to fit over all makes and models of bike, ski, snowboard, toboggan, skate and equestrian helmets. They come in more than 35 animal character designs. Tail Wags was a 2008 JPMA finalist and received a 2009 iParenting Media Award. Launch date: June 2009.

Parents may indulge their child’s imagination with this enchanting unicorn helmet cover, designed to encourage kids to wear their safety helmet. Tail Wags helmet covers are designed to fit over all makes and models of bike, ski, snowboard, toboggan, skate and equestrian helmets. They are available in more than 35 animal character designs. "Tail Wags helmet covers uniquely fit over all safety helmets, thereby, making it an ideal all-year-round product," Karyn Climans, owner of Tail Wags Helmet Covers Inc., told TDmonthly. Launch date: June 2009. Tail Wags was a 2008 JPMA finalist.

Tail Wags helmet covers are designed to make it fun for kids to wear their safety helmets. They are made to fit over all makes and models of bike, ski, snowboard, toboggan, skate and equestrian helmets, and come in more than 35 animal character designs. Tail Wags was a 2008 JPMA Finalist. Launch date: June 2009.

When these four soft farm friends are bopped on their heads, they make music and animal sounds. Each animal has its own song, so when baby hits one and then another, the music changes. The hook-and-loop straps can be wrapped around a stroller bar or carrier handle, or attached to a car's headrest or a crib rail. The Fun Farm Activity Bar is for children ages 3 months and up. Launch date: 2009.

The Spintacular Play Center attaches to smooth surfaces with strong suction cups, making it usable on highchairs and stroller trays. Featuring five spinning balls and three spinning bug-beads, the Play Center also includes a top piece that clicks as it spins, and a center wheel that climbs up and down the center pole as it turns. The Spin-tacular Play Center is 100-percent kid-powered, with no batteries required. "The kid-powered characteristic of this table-top-friendly toy allows for children to explore their own ability to create fun," Nicole Tiedemann, PR account executive for International Playthings, told TDmonthly. Launch date: 2009.

Suitable for ages 6 months and up, the Fishing for TAGGIES play set includes three rattling fish, a soft pond with a large mirrored bottom, and a soft fishing pole with a jumbo hook-n-loop hook for easy fish-catching fun. The base mirror encourages self-recognition and makes a game of fill-and-spill play extra engaging. Featuring the TAGGIES vibrant colored materials and ribbons, this distinctively textured game is designed to stimulate baby’s senses. Launch date: 2009.

Parents can keep babies entertained and protected from the sun as they ride in the car with the Monkey Tunes Window Shade. A funny monkey spins around as the music plays and lights blink. Even when driving, Mom or Dad can control the monkey’s actions with a remote control that attaches to the car's visor. The shade attaches with strong suction cups and plays a variety of different songs. It is suitable for ages 3 months and up. "[The] detachable mobile allows parents to control the level of stimulation. When in the car, mom or dad can use the visor remote to control lights and sounds if baby begins to be fussy," Nicole Tiedemann, PR account executive for International Playthings, told TDmonthly. Launch date: 2009.

The pottyPOD is designed to help create a hassle-free potty experience that makes potty training easier for parents and their child. The soft, cushiony seat provides comfort while the rigid base provides strength and stability. "The pottyPOD is the anti-microbial potty on the market!" Nicole Strand, in sales administration at Prince Lionheart, told TDmonthly. Launch date: May 2009.

A starter set for our other Montgomery Schoolhouse building blocks, these are excellent quality hard-maple building blocks in all the standard shapes, in proportion to each other. This set has 21 pieces with eight different shapes. The base block is 1" X 2" X 4" Each set comes in a sturdy box for storage. These blocks are unfinished and part of the Schoolhouse Naturals line. The set comes in a white compact box for easy shelf displaying. Launch date: 2009.

We at Daydream believe that anything can be child's play. Once engaged in an entertaining meal, children won't notice that they are actually eating very healthy food. Kids spin the spinner and eat food from wherever the spinner lands. The matching mug completes this innovative gift set that will have grandparents, parents and children all Playing with their Food (and eating it, too)!

Includes: Plate (game board), Mug, Spinner. Plate and mug are made of melamine; not for use in the microwave; dishwasher safe.

Bright colored and super-chunky for little hands, Polly's Pony Adventure includes six pieces to accompany a child on a horse-riding adventure. The car and horse trailer attach easily with magnets, getting the two characters and their two horses ready to go on the road.  Other arena-side accessories, as well as the push-button tailgate and shape-sorting roof of the trailer, add to the fun.
— “Wow toys are my best seller, bar none,” said Ron Kutchik, owner of Grand Slam Toys in Kodiak, Alaska. Kutchik listed Wow Toys as not only his best-selling playset in an April 2009 survey, but also as a long-time top seller in his entire inventory.

The Oball Stranz Football is made with yards of soft strands and may be used for any indoor or outdoor tossing activity. Just like the original Oball, it can be crushed, stomped or kicked, and it bounces right back to a perfectly formed sphere. It's an all-around ball that is designed to be soft, durable and super catchable. Launch date: August 2008.