Completed with Fireman John and Fireman Conner, this fire engine makes siren and water sounds and is designed to carry other community members of Play Town.

Recommended for ages 6 months and up, this 11” snuggly plush character comes nestled in a peanut shell. Snuggle Pods Pea is also available.
— Gage Brownell, manager of Belmont Toys in Belmont, Mass., told TDmonthly in March 2009 his store sells about six Snuggle Pods a week.
— Two of 64 retailers named this product as a top-selling infant and toddler toy in spring 2009.

The Wonder Jet lets kids feel as if they’re real pilots. Features such as red port and green starboard lights that blink on the wings and tail, a built-in vibrator under the seat to simulate the feeling of take-off, landing and turbulence and real jet take-off and landing sounds that are activated by the movement of the child, enhance the flying experience. The Wonder Jet also comes with safety features such as a seat belt, lean-limits, and automatic shut-off when not in use after 60 seconds. Additionally, the Turret contains a hydraulic piston that can be raised and lowered to allow the product to grow with the child (up to 200 pounds). Launch date: 2009; to premier at the Dallas Fall Toy Preview, Oct. 14-17, 2008.

The book introduces little ones to funny comparisons. Each page is specially designed to not stick together, making it easier for toddlers to turn each page themselves. Launch date: February 2008.

Little ones count along with the animals in this book that introduces counting from 1 to 10. Each page is specially designed to not stick together, making it easier for toddlers to turn each page themselves. Launch date: February 2008.

The cardboard book introduces little ones to colors. Each page is specially designed to not stick together, making it easier for toddlers to turn each page themselves. Launch date: February 2008.

The board book introduces the names of each mommy and baby pair so that the little ones can match them up. Each page is specially designed to not stick together, making it easier for toddlers to turn each page themselves. Launch date: February 2008.

The 5” x 1-1/2” toy teaches beginning rhyming skills as well as basic rhyming words. Each of the three cubes spins freely on the center rod. The center cube features vowels A, I, O and U, while the outer cubes feature a selection of letters that allow for over three dozen words and word sounds. This item is intended for children over the age of 18 months. “Kids love them because kids love to learn…and show off how smart they are with the words and letters they have learned,” Maple Landmark Marketing Manager Barbara Rainville told TDmonthly. “And no other company makes them as durable and simple as Maple Landmark.” Launch date: January 1, 2007.

The 12” doll is designed for the swimming pool and bathtub. It features a vinyl body and a face hand-painted with water-resistant paint. It is intended for children over the age of 18 months. The doll “can go in the water for a maximum of one hour at 40 degrees Celsius,” Europlay Corp. Service and Request Associate Marion Hohmann told TDmonthly. Launch date: February 2008.

Kids will learn animal names, sounds, numbers and colors, as well as discover animal names in a foreign language. The toy also includes play elements that will help kids develop their fine motor skills: a sliding sheep, a spinning wheel, a sliding dog, a rotating hen and an opening door. With each movement, speech or sound is triggered. “Explore the Farm includes six different game modes to make it age-appropriate and evolutionary,” Am Curet of Kidz Delight told TDmonthly. Launch date: Fall 2008.

The doll bike seat carries a baby doll on the front handle bar of any bicycle or tricycle. The positioning of the seat allows the child to see her doll at all times. Launch date: 2007.

The Birdhouse Xylophone has a full octave of notes that babies can play with a bird-shaped, mallet sized especially for little hands. A fun birdie sits on its birdhouse perch, enjoying the music the baby makes. A songbook is included, along with a place to securely store the mallet when it is not in use. Launch date: February 2008.

CARES is a safety restraint for airplane seats and is certified for all phases of flight – taxiing, take off, turbulence and landing. CARES is manufactured exclusively by AmSafe Aviation, the foremost manufacturer of aviation seatbelts and pilot restraints in the world. To help parents become comfortable with CARES, each unit comes with an instructional video and card in an easy-to-handle carrying case. It takes only a few minutes to learn to use CARES – and it installs on the airplane seat in just 1 minute. This product received a PTPA Media 2009 Fall Seal of Approval.

When kids use the handle to roll the push chime along floor, musical chimes sound. The chime measures 23” x 5-1/4” and is decorated with Thomas and Friends images. This item is intended for children over the age of 18 months. Launch date: December 2007.

Wind the crank and a plush Curious George pops out of the 5” tin box. The song “Pop Goes the Weasel” plays as the crank is activated. This item is intended for children over the age of 18 months. Launch date: December 2000.
— “I sell quite a bit of [Schylling’s] Jack-in-the-boxes,” Jeanne McCullough, owner of Children's Store Inc. in Boise, Idaho, told TDmonthly, when asked to name her store’s best-selling novelties.
— Three retailers singled out Schylling products as best sellers in the novelty category.
— Over a dozen other jack-in-the-box varieties are available in the Schylling line.

Kids can push or pull the train around the track. The set includes a train, a conductor, a passenger and a 19-3/10” circular track. This item is intended for children over the age of 18 months. Launch date: March 2008.

The set comes with a figure riding inside a blue convertible that rolls on its wheels. This item is intended for children over the age of 18 months. Launch date: March 2008.

The set comes with two figures, a bird, a sheep, a pony, a rabbit, a bench, a tree and flexible flowers. This item is intended for children over the age of 18 months. Launch date: March 2008.

The Water Lily is fun to play with in and out of the water. It can float, rock and spin, and includes a figure dressed like a bumblebee. This item is intended for children over the age of 18 months. Launch date: March 2008.

The set comes with a figure that may be seated on the Rocking Snail. This item is intended for children over the age of 18 months. Launch date: March 2008.

Suitable for children ages 6 months and up, these big, soft squirters need to be cleaned at bath time. Magic ink "dirt" disappears in warm bath water. Each phthalate-free set of four includes a mini washcloth for kids to use to scrub the dogs clean.
— “My whole bath section is almost all Alex; my favorite one is the Dirty Dogs,” Billy Thelander, owner and manager of Little Bits Toys in Wellesley, Mass., told TDmonthly in March 2008.
— Two of 40 retailers who spoke with TDmonthly in March 2008 named this particular item as the best-selling bath toy in their stores.
— Katie Frederick, owner of The Wooden Rainbow in Cedar Rapids, Iowa, told TDmonthly in March 2008 that this item is the best-selling bath toy in her store.

Recommended for ages 6 months and up, these 2" hardwood blocks in a pastel palette are handpainted and handprinted with non-toxic finishes, featuring images of old-fashioned toys, letters and numbers. Six blocks come in a clear drawstring pouch. A bright set is also available. “It is handmade in our small studio in New York,” Owner and Designer Kerri Lee-Sensiba told TDmonthly.

This DVD contains a collection of favorite Swingset Mamas songs brought to life by imaginative sets, costumed characters, whimsical animation and graphics, and 35 real-life kids who extend the fun for children at home. From getting dressed yourself to being awed by nature's smallest creatures, the songs celebrate the daily rhythms and wonders of growing up. Genres range from folk-rock-blues to calypso, hip-hop and zydeco. “The Swingset Mamas blend terrific musicianship and heartfelt parenting tips with their signature style ranging from rock to reggae. The Mamas infuse their playful, inspiring tunes with their own mom-tested wisdom — providing musical strategies to making everyday activities fun,” Marlowe Bechmann of the Swingset Mamas told TDmonthly. This product received a 2008 Parents’ Choice Fun Stuff Award and a 2008 iParenting Media Award for Best Home Video/DVD Product. Launch date: January 8, 2008.

Suitable for ages 6 months and up and inspired by the award-winning TV series “eebee's adventures,” this soft, playful, interactive book invites baby to play around — up, down, over, under, in, out, and my turn; your turn. Exercising social, motor, language and thinking skills, the cloth book includes a soft, tethered ball and invites baby to play catch with eebee; roll eebee’s ball down a slide; try a game of  “basketball-in-a-book,” and give the ball a ride in eebee’s wagon. “Informed by the latest research on how babies learn and grow, this adventure, like those in the series of innovative ‘adventure’ books for babies, is based in a baby's world and engages babies with new ideas through play and parents with ideas and insights about play and development,” Stephen T. Gass of every baby company told TDmonthly. Launch date: June 2008.

The walker and ride-on toy for toddlers features quiet, non-abrasive wheels that are great for indoor or outdoor use. The ride-on also features folding legs and a shoulder strap, making the toy easy to store and transport. No assembly is required. This product is intended for children over the age of 18 months. Launch date: December 2007.