This 12-inch soft plush toy features a happy embroidered face and a huggable body with the popular silky looped ribbon Taggies around the limbs and tail. Babies love to rub the tags. Every looped ribbon tag looks or feels different and is both tactile and visually stimulating. When a parent or baby pulls the monkey’s tail, it plays a sweet rendition of “London Bridges.” Launch date: February 2007.

These fun-to-use maracas feature twinkling lights, silly sounds and lively music, and introduce numbers from 1 to 10 and the colors red, orange, yellow, green, blue and purple in both English and Spanish.

Benefit from 15 activities, including bilingual learning for letters, numbers, colors, shapes and musical instruments. Learn ‘N Groove for sitting babies or standing toddlers.
— As of 7.27.2010, this product had 4.5 out of 5 stars from 568 reviews on Amazon.com, and was listed No. 34 in the top 100 best-selling toys and games. PROS: Colorful, appeals to a wide age range and entertains consistently. Includes bilingual feature. CONS: Children might try to climb on it.

Peek-a-boo windows reveal cuddly plush animals inside the Ark Playhouse. Soft velboa plush animals are removable for individual play. It's designed in unisex colors with a carry handle. 

Baby learns about animals through songs, animal facts and classic train play. Each electronic train car has unique features, sounds and three animals. This animal train is designed for sitting or crawling babies.

Surprise Inside Elephant features many different textures, a convenient carrying handle, three pockets on the outside and lots of surprises inside. It includes two peanut friends in a cup, a squeaking mouse, a ball, a baby elephant and a flower mirror.

A creative version of the put-in, take-out concept, this fish bowl with water offers baby four fun sea creatures that crinkle, rattle, jingle, and squeak. It features water-trapped sides with floating, mini sea creatures. The surface is washable, and it measures 7" l x 7" h.

Lights, sound, talking, and a fun sing-along song helps children’s imaginations take flight as they learn about “high” and “low” with a little help from the Little People. The little figurines wiggle and wobble as kids spin the airplane wheel, and an easy-carry handle helps pretend flights soar through the sky. The plan comes with figures Mia, Roberto, and a pilot. It requires 3 AA batteries. This product received the Oppenheim Toy Portfolio Platinum Award for 2007.

A fat blue cat is the constant source of jokes and mischievous fun poking, who turns the tables of his fate by showing that he is unique and not different, and that seeing beyond color or size to the inside is what counts.

Full Color
Extent: 28 pages
MSRP for Book - $14.99.
MSRP for Book plus puppet - $24.99

 A Treehouse Toys exclusive in North America (Treehouse Toys is the only authorized dealer), Trudi offers a line of quality-manufactured, cozy plush animals. Many of these stuffed animals come in darling poses that children will find captivating. There’s a lifetime guarantee on all Trudi products, which are made under direction of master artisans. Plush by Trudi are “manufactured to perfection,” according to Treehouse Toys owner Kathleen Tutone.

This award-winning software includes 14 activities and over 60 songs, and allows babies to tap computer keys for on-screen fun. Activities include At the Zoo, Penguin Playground and more, and feature a unique mouse action. The two-CD set includes a bonus screensaver version. “Babies are wildly curious and want to touch the keys they see their parents touching all day.” This product “sells just as well in the toy market, the baby market, and the software market, and is a growing line of soon to be three titles with many more on the way.” President Tim Leverett of Leveractive told TDmonthly. Launch date: September 2006. 

An emotionally engaging cat has a remarkable feature that attracts little creatures. "Purrlonia's Lullaby" is a timeless and universal story about the need to connect, respect and protect in order to survive and thrive and live in harmony.
— Author Debby Carman, founder of Faux Paw Productions, told TDmonthly the company’s books are “very age-appropriate for early listeners. From the first time a child starts to hear words or starts to assemble sound, rhymes resonate.” The line’s quality values and inspiring messages about “hope and life lessons, participating [and] friendship” are complemented by colorful illustrations and “distinctive and fresh new characters.”

Gronk is an affable but easily distracted little dog who places fun in front of obeying the rules. His is a story of conflict and consequences: Little things can turn you green, and it’s a silly thing for a dog to be green. Watch Toy Fair demo video

Amelie the Doll will quickly gain a place in the hearts of toddlers and preschool-aged children. Her cheerful, embroidered face, bright red hair and slightly weighted body make her fun to cuddle, hold and carry about. They'll love her removable (and reversible) jacket, and coordinating, capri pants. Amelie's removable, blue canvas shoes are especially cute. Amelie makes a wonderful first doll or gift for a child's first, second or third birthday. She comes in a sturdy, clear vinyl case with a handle.

My Little Baby Born (13") looks just like her big sister. She has fixed eyes and is precious to look at and huggable to hold. She comes with a pacifier, a bottle and a rattle. She can be taken in the water and she air-dries quickly. She is also suitable for machine dryers.

This colorful system comes with a colorful panel that fits in the child’s lab and connects wirelessly to a receiver that hooks into the TV. The signal work from 9 feet away, and parents can choose from three grow-with-me play modes – Play Time, Watch & Learn, and Learn & Explore. The system works with Baby Smartridges, which each feature five learning games with 10 different baby signs. This product was named one of the Top 100 Best Children’s Products of 2006 by Dr. Toy, and requires 4 AA batteries.

This guitar-shaped wagon on wheels doubles as musical instrument. More than 50 activities help to teach ABC’s, 123’s and musical notes. Groove ‘N Go encourages active play.

Bath time can be so much fun when a friendly whale doubles as a water scoop. Tots can pour water into the whale tank and choose an exciting function by turning the red dial. They’ll see the duck swim in circles and the starfish spin, switch the pink sea anemone from faucet to shower, and watch the bear’s boat rock back and forth. It’s easy to attach with suction cups.

Hunk-Ta-Bunk-Ta TWINKLE contains 12 songs written especially for toddlers. Award-winning songwriter Katherine Dines has created songs with catchy lyrics, easy-to-sing melodies and rhythms. This product received 2007 iParenting Media and iParenting Media "Hot" awards.

These soft-play vinyl stacking blocks form a colorful pyramid.

Babies and toddlers can learn colors in English, Spanish and French with this electronic toy. The kaleidoscope has three modes of play that cater to different developmental phases. It was named one of the 100 Best Children’s Products of 2006 by Dr. Toy.

This jungle bookend set is especially colorful and fun with a lion on one side and an elephant on the other. Perfect as a gift for children, the product is hand-painted with non-toxic paints and sealers and designed by a mother-daughter team. The bookends “can coordinate with any jungle animal theme. This makes great gift in any toy store if shown bundled with some jungle books and/or jungle stuffed animals,” Roberta O’Neill of Tatutina told TDmonthly.

This storybook encourages babies to become actively involved in the learning process. It turns into three petite playrooms with textured, crinkly, and touchable soft cloth surfaces that are safe for baby. “Home Sweet Home” is also available, as well as 3-D pop-up books “A Day at the Seashore” and “A Stroll in the Park.” Launch date: December 2006.

These friendly pals utilize magnetic limbs that can be connected to an entire line of cuddly buddies to provide hours of developmental and interactive play. They come in a set of three and are designed to develop sensory perception, emotional intelligence, cognitive abilities and fine motor skills. They feature mirrors, crinkly areas, peek-a-boo flaps, rattling plastic rings, teethers, jitters and squeakers. Launch date: January 2007.

This redesigned Musical Stack & Play features fun new accessories and provides a multi-sensory experience. The funnel-shaped body, easy-to-grasp textured rings, a teething ring, sound and special effects work to stimulate a baby’s sense of hearing, vision and touch all at once. It also comes in a Friendly Chicken version. Launch date: First Quarter 2007.