This soft plush sorting toy from Melissa & Doug brings together a variety of fun developmental activities for toddlers. The mailbox has an opening front flap and see-through back panel, as well as a flag that can be raised and lowered just like a real mailbox. Cheerfully addressed letters come with Velcro stamps that can be taken off and put back on as a child imagines their letters going into the mailbox, flying all the way around the world, and coming back again.
― Twenty percent of 39 retailers named Melissa and Doug as their top-selling supplier of infant and toddler toys during a March 2010 survey conducted by TDmonthly.

Little Nutty Helmets from Nutcase are designed to stylishly protect the noggins of little ones. Engineered for toddlers to 5-year-olds, the helmets include the Nutcase’s Spin-Dial Fit System to ensure a perfect fit. Little Nutty Helmets feature ABS injection shells and are available in 10 trendy designs perfect for a variety of outdoor activities.

— Justine of Babygadget, who bought a Little Nutty helmet for her daughter, declared that “all Nutcase's designs are so much more interesting than the usual, gender-stereotyped fare that they are bound to help foster any child's INDEPENDENT style.”
—    WestchesterMom of The Children’s Blog had high praise for the entire Nutcase range, calling them the “holy grail of helmets.” She recommended using a soft tape measure to attain perfect sizing.

This CD features 10 kid-tested tunes by Debbie and Friends designed to get everyone in the family playing and dancing along. The release from the Boston-based artist, More Story Songs & Sing Alongs, features familiar themes like “I Think I Can,” “Simon Says” and “Little Red,” as well as songs featuring goofy wordplay or that encourage movement. Each song promotes social interaction and creative and physical activity. Even Sesame Street’s legendary music teacher Bob McGrath joins Debbie for a good-bye song. Launch date" March 30, 2010. Awards: Parent's Choice Foundation Audio Award Fall 2010

This travel toy includes seven alphabet cards designed with elements of the Chicka Chicka Boom Boom story on both sides. Cards fit into a case that may hang in the car or in other various play areas with hook and loop straps. Launch date: 2010.

This toy features three aliens that stack on one another. Each stacking ring has a different shape and sound including crinkle paper, a bell, and a rattle. All three and brightly colored and made of multiple fabrics. Julie Flann, Manager of Marketing & Sales, told TDmonthly, "This line was designed just by Manhattan Toy. It features fun faces, colors and fabrics that baby is sure to enjoy." Launch date: 2010.

The Alien Bobble & Stack is a roly-poly stacker. This toy features soft, colorful fabrics and ribbons and an alien that makes noises when pushed or batted. Julie Flann, Manager of Marketing & Sales at Manhattan Toy, told TDmonthly, "This roly-poly stacker was designed by Manhattan Toy and has a variety of textures plus a squeaker, chime and ribbons." Launch date: 2010.

Suitable for ages 6 months and up, this Chicka Chicka Boom Boom-themed toy is designed to work perfectly with most strollers and carriers. Baby can enjoy a mirror, three clacking rings, crinkle flaps and a teether. Launch date: 2010.

The Chicka Chicka Boom Boom playmat includes three letters (A-B-C) stuffed to add soft padding for babies. The "A" has plastic rings, "B" hides a mirror under the flap and "C" has ribbons. The tree top has crinkle leaves and a coconut teether in a pocket. "Baby will love this bright and colorful, Chicka Chicka Boom Boom-themed playmat. It has a lot of fun features and is super soft," Julie Flann, Manager of Marketing & Sales, Manhattan Toy, told TDmonthly. Launch date: 2010.

Suitable for ages 18 months and up, this 14-piece set includes 10 shapes with numbers and letters to count and sort into the A-B-C-D compartments, each with a hook and loop closure. Julie Flann, Manager of Marketing & Sales at Manhattan Toy, told TDmonthly, "This great Chicka Chicka Boom Boom-themed toy provides a great way for little ones to practice their numbers and shapes." Launch date: 2010.

The Buggybu Playtime Busy Bug's bright colors and multi-fabric patterns offer visual stimulation, and its hidden noise makers include rattles, squeakers and crinkle paper that will perk up all little ears. Launch date: 2010.

Baby can enjoy the clicky clack this teether makes when this toy is tapped together. This teether features wooden shapes, multiple textures and colors, and is easy for little hands to grasp. Launch date: 2010.

The soft nursery novel features classic development prints, crinkle paper flaps, a mirror and ribbon ties to close or attach to various play areas. Julie Flann, Manager of Marketing & Sales at Manhattan Toy, told TDmonthly, "Wimmer Ferguson is known for its award winning products. All babies will love the Nursery Novel because of all its features." Launch date: 2010.

This fun Dr. Seuss rattle has the Cat in the Hat's face on it. It features three colorful rings and is made of soft materials. Julie Flann, Manager of Marketing & Sales at Manhattan Toy, calls it "a cool, easy for baby to hold rattle featuring the famous Dr. Seuss characters Thing 1 & Thing 2." Launch date: 2010.

One side features a mirror for self discovery, while the other side has high-contrast black and white graphics that help baby with visual and multi-sensory development. This toy has ribbon ties for easy attachment. Julie Flann, Manager of Marketing & Sales at Manhattan Toy, told TDmonthly, "Wimmer Ferguson is known for it's award winning products and this is the only Wimmer Ferguson product of its kind." Launch date: 2010.
Awards:  2010 Oppenheim Toy Portfolio Best Toy Award, Platinum.

An adorable outfit addition to the Baby Stella collection, the Dress Up Ladybug Outfit has shiny blue wings and is bright red with black highlights on the arms, legs and tummy. It comes with a matching hat to complete the ensemble and make your Baby Stella look just like a lady bug! Julie Flann, Manager of Marketing & Sales at Manhattan Toy, told TDmonthly, "If your child loves to play dress up, they will want to have this outfit for their doll!" Launch date: 2010.

This play mat has many features for baby to discover, including flaps with reverse print graphics, fun textures and crinkle paper, plus a removable mirror, teethers and a pocket with a star shaped ring attaced. Manhattan Toy Manager of Marketing & Sales Julie Flann told TDmonthly, "This play mat is unique because it features the Wimmer Ferguson design, which specializes in infant and toddler development tools." Launch date: 2010.
Awards:  2010 Oppenheim Toy Portfolio Best Toy Award, Platinum.

The Blooming Sprouts Collection is made from bamboo spun into a rayon fabric. They are then stuffed with corn fiber filling for a well-loved and slightly lumpy feel. Julie Flann, Manager of Marketing & Sales, told TDmonthly, "The Blooming Sprouts Bamboo Chick is super soft and has a unique simplistic style." Launch date: 2010.

The Little Bloom Flowering Tummy Garden playmat features a detachable prop pillow, crinkle paper, tree and flowers, a rattle doll, teether, mirror and clacking rings for baby. Launch date: 2010.

Little Bloom's Sweet Sounds Lantern's beautiful colors and multi-fabric patterns make a lovely hanging display for baby's room. With just a pull on the little kitten, this musical lantern plays Brahm's Lullabye. This lantern features ribbons and a crinkle paper flower and will attach to most strollers and carriers. Launch date: 2010.

The products of Naturecolored are divided into two categories: organic cotton and natural colored cotton. All the organic cotton products meet IMO NOP and OCIA standards. Launch date: May 2, 2010.

Protect-a-Bub is a leader in sun and all weather protection products for strollers, joggers and car seats. The classic sunshade is the largest canopy style UV protective sunshade on the market and winner of an iParenting Media Award. It is made out of a specially-woven polyester microfiber that is breathable and doesn’t retain heat. The shade has mesh sides that reduce glare and promote air circulation. As is the case with all of Protect-a-Bub’s sunshade products, this shade has been tested and rated UPF 50+ and blocks 99 percent of the sun’s harmful UVA and UVB rays. The Classic Sunshade fits all strollers, joggers and car seats with a canopy and is available to for both single and twin strollers.

Pookie and Tushka Find a Little Piano takes children to magical lands atop the world in a tender tale where a frozen little piano arrives to the shores of Icelands, bringing Pookie the penguin and Tushka the polar bear fun, excitement, and a heartwarming lesson about the essence of friendship. The forty-page, full color hardcover with jacket includes four pages of educational content and a CD-ROM with games, songs, and other educational content. Launch date: July 28, 2003.
Awards:
Winner of the "BEST NEW CHILDREN'S BOOK OF THE YEAR AWARD" at the 2005 Parent to Parent Awards.
Winner of the "OUTSTANDING PRODUCT AWARD" at the 2005 iParenting Media Awards.
Winner of the "SEAL OF EXCELLENCE AWARD" (Storybook with Characters category) at the 2005 Top Creative Toy Awards.
Winner of the "ADDING WISDOM AWARD" at the 2005 Parent to Parent Awards.
Finalist Award for "BEST FIRST CHILDREN'S BOOK" at the 2004 PMA Benjamin Franklin Awards.
Honorable Mention for "BOOK OF THE YEAR" at the 2003 DIY Book Festival.

This marabou-edged satin robe has a gathered neck and waist to fit a variety of shapes and sizes. Soft fabric wings and a tiny feathered halo complete the costume, which is constructed to fit children up to 25 lbs.
— Kim Haynes, owner of Lollipop Toy Store in Dawsonville, Ga., said in March 2010 that Mullins Square is her best-selling line of apparel. “They are durable and great looking.”

This soft, simple cotton gown can be converted into a legged onesie by re-arranging the snaps around the leg. Great for changing weather or changing diapers, the gown is machine washable and sports elegant picot trimming around the hems.  The garment is available in three colors of embroidery detail: a green frog, pink hearts or a yellow duck.
— “Moms really like the quality and the designs,” said Vicky Davis, owner of Children's Prep in Atlanta, Ga., of Kissy Kissy.  In March 2010, Davis reported sales of around 30 pieces per day.

Baby Stella has a new Baby Brother named Sam. Sam comes dressed in a blue and white striped onesy decorated with yellow trim and a dinosaur.  His pacifier matches the outfit and attaches magnetically to his mouth. Also includes a removable diaper. Launch date: 2010.