No More Monsters! A Light In the Night™, created by a mother to comfort her oldest son when he moved to his big boy bed, is a gift set which includes an adorable light-up creature and beautifully illustrated board book. Just one soft press of the tummy emits a bright glow which proves once and for all there’s nothing “going bump in the night.” Each nighttime guardian is available in bubble gum pink, mint green or ice blue. Each gift set includes a Light Up Creature, Children's Board Book, Display Box, and online access (register A Light In the Night online and receive an official "Certificate of Bravery").
Awards: Creative Child Magazine 2010 Preferred Choice Award, Storybooks With Character category

This bright block set features 28 pieces colored with water-based, non-toxic stains.
— Two of 38 specialty retailers referenced HABA blocks when discussing best-selling wooden toys in February 2010.

This colorful collection of 36 wooden blocks comes in a red-wheeled wagon with a rope for transport. It measures 13" x 11" x 3."
— Five of 38 specialty retailers named Melissa & Doug's blocks as a best-selling wooden toy in February 2010.

This small purple engine boasting red wheels and gold trim is labeled with the No. 14 and prides himself on mischief and adventure. It measures 3.5" x 1.5" x 2".
— Ten of 38 specialty retailers named Thomas & Friends as one of their best-selling wooden lines in February 2010.
— Mike Lane, manager of Hobbytown in Cumming, Ga., told TDmonthly in early 2010 that his store sells about 3 dozen Thomas trains per month.

Buster is a soft plush square pillow that has a smiley face on one side, and shapes with numbers on the other side. There are 6 colored buckles going around the toy so kids can learn their colors, shapes, and numbers while still getting to play with the buckles they love. Can serve as a traveling toy as it can fit in a diaper bag and attach to almost anything. Machine washable.

Bella is a soft plush heart pillow that has a smiley face on oneside, and shapes with numbers on the other side. There are 5 colored buckles going around the toy so kids can learn their colors, shapes, and numbers while still getting to play with the buckles they love. Can serve as a traveling toy as it can fit in a diaper bag and attach to almost anything. Machine washable.

Bucky is a soft plush turtle that has 4 colored buckles down his tummy that unbuckle to reveil colored numbers 1-10. There are 6 colored shapes on his shell and down the middle of his shell is a zipper that unzippers to reveil a pouch. Kids can learn their colors, shapes, and numbers while still getting to play with the buckles they love. Can serve as a traveling toy as it can fit in a diaper bag and attach to almost anything. Machine washable.
— Mass Hole Mommy found that her son was instantly captivated by the colors and tactile stimulation of Bucky. The turtle proved a safe way for her son to hone his fine motor skills. Christy of Is It Naptime Yet? reported that her son was just as captivated by Bucky, eschewing his other, fancier toys in favor of the plush turtle. Though Christy complained that some of the buckles were too difficult for her son, Mama Cheaps viewed the difficulty her daughter had with the same buckles as a challenge to be overcome with more practice.

In Spot’s Toy’s there’s an added bonus of two teething toys and a very soft cover. No need to worry about ripping these large pages, they’re made of cloth! Launch date: Spring 2010

Every meal is an adventure with Spot’s endearing smile peering out from a divided plate, bowl and cup. The 5-piece set includes a beginner’s fork and spoon. Launch date: Spring 2010

This multi-paneled portable play space can be toted around as a book but opens up to reveal themed scenes that create a large, personal play area for children. Kids can fold out the panels all around them and play with toys and accessories inside the impromptu play area.The cardboard and paper is made from 100-percent recycled material, and the glossy, UV-cured outer layers are designed to prevent fading and offer a dry-erase surface. The Castle Edition has 15+ panels with a suggested retail price of $39.99 to $42.99. Launch date: May 2010.

Toddlers who graduate from finger food to a plate and bowl will adore this place setting featuring a favorite picture book friend who’s always hungry and ready to munch. The five-piece-set includes a sectional plate, bowl, fork, spoon and sippy cup. Launch date: Spring 2010

Pages will never rip from this delicious book made of wood! Each page features the colorful items discovered by one very hungry caterpillar from watermelons to apples. Launch date: Spring 2010

Eric Carle’s version of a snowy white polar bear includes dots of every color on the tips of his ears and the bottom of his paws. This soft bear measures 11 inches and promises to keep you warm when snuggling. Launch date: Spring 2010

When elephant asks, “do you want to be my friend?” kids will shout yes and give him a squeeze. This vibrantly blue/green elephant measures 11 inches and features multicolored feet and a pastel tip on his trunk. Launch date: Spring 2010

This bright red lady bug has a smile on her face and measures 11 inches from her antennae down her back. Kids love to cuddle with her in the nursery or in the stroller. Launch date: Spring 2010

What’s black and white and read all over? It’s Panda Bear and he’s one of the many literary characters youngsters can cuddle with as Mom or Dad reads their favorite storybook. Panda measures 11 inches and sports a multi-colored belly and ears! Launch date: Spring 2010

From the 1967 classic, Brown Bear, Brown Bear, What Do You See? comes this loveable, huggable 11 inches of soft bear. Notice his colorful ears and paws reminding young readers of the marvelous kaleidoscope of colors in Eric Carle’s picture books. Launch date: Spring 2010

This Very Hungry Caterpillar really knows how to wriggle around the house and into your child’s heart. Soft and colorful, this 7-inch bundle is stuffed with “beans” for easy grasping by little hands. Launch date: Spring 2010

What do you see? Why, it’s adorable pictures of my family and me! Surprise your favorite cutie with a photo cube of fabulous photos tucked into this soft plush cube. Launch date: Spring 2010

Make room on the bed or couch for this big fellow measuring 18 inches tall. Elmer is quite handsome with his patchwork of yellow, orange, blue, white, pink and more vibrant colors – just like in the storybook. Made of the oh-so-soft plush by award-winning Kids Preferred.

She’s 12 inches of huggable pink plush with an endearing smile and purple hair bow. It’s easy to see why she is one of Elmer’s best buddies.

Cousins Elmer and Wilbur had never seen a pink elephant until they meet Rose. This 8-inch rosey pink elephant, with her purple bow, blushes easily, just like in the classic storybook. Her shy smiles make a perfect companion to snuggle with, as Mom or Dad reads the picture book again and again.

A fabulous baby shower gift or one to welcome home a bundle of joy, this jumbo 32-inch bunny is sure to delight baby every time he opens his sleepy eyes. pat the bunny’s sweet smile and peach ears are complimented by a wide turquoise neck bow. The oh-so-soft plush will make everyone in the house want to pat the bunny again and again.

Cow Caro makes every baby a moo-ver and a shaker. Push her around on her offset, wooden wheels, shake her to hear the bells, or twist her non-removable head so she can smile in every direction.

This bear, rhino and crocodile stacking toy is not only fun but it’s a great developmental toy. Children can stack the blocks on one of three wooden rods in any order; do it like a puzzle, or mix up the animals. When it’s all done, pull the Zoolino stacking toy around and have your own zoo parade.
Awards: Creative Child Magazine Toy of the Year 2010