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November 2008 New Specialty Toys — Novelties Just imagine….. Your standing in line at a crowded theme park or shopping mall and suddenly your child has wandered out of sight! There is nothing more terrifying to a parent then the thought of being separated from their child. Finally, the answer has arrived….Spot Me ID™ “animated” ID Lanyards! These ”award-winning” lanyards were invented by a mom who lost her 7-year-old daughter for a terrifying 15 minutes while on vacation in 2007. As these uniquely-themed ID lanyards move back and forth, it creates a “magical” effect that brings our safety dog “Spot” to life. On our water park series lanyard, “Spot”, has on his swimming goggles and jumps up through the inner tube. Using the included marker, parents simply write their name and cell phone number on the back of the easy-to-recognize safety products. Spot Me ID™ “animated” ID Lanyards are waterproof, affordable, and requires no batteries. "There is nothing on the market like Spot Me ID™," said Jamie Rayko, CEO of Spot Me ID, Inc. “With over 2,000 children lost every day, there is nothing more important to parents than keeping their kids safe. Every family needs Spot Me ID™, “Because Kids Get Lost™.” Launch date: 08/01/2008 8/25/2008 (Patents Pending) ToyDirectory Product ID#: 20063 (added 8/14/2008) .  There is nothing more terrifying to a parent then the thought of being separated from his or her child. Award-winning Spot Me ID™ “animated” ID bracelets were invented by a mom who lost her 7-year-old daughter for a terrifying 15 minutes while on vacation in 2007. As these uniquely-themed ID bracelets move back and forth, a “magical” effect is created that brings our safety dog “Spot” to life. On our zoo series bracelet, Spot is on a safari. He jumps out from behind the leaves and pulls up his binoculars. Using the included marker, parents simply write their names and cell phone numbers on the back of the easy-to-recognize safety products. Spot Me ID™ animated ID Bracelets are waterproof, affordable, and require no batteries. "There is nothing on the market like Spot Me ID™," said Jamie Rayko, CEO of Spot Me ID, Inc. “With over 2,000 children lost every day, there is nothing more important to parents than keeping their kids safe. Every family needs Spot Me ID™, “Because Kids Get Lost™.” Patents pending. Launch date: 08/01/2008 ToyDirectory Product ID#: 20062 (added 8/14/2008) .  There is nothing more terrifying to a parent then the thought of being separated from his or her child. Award-winning Spot Me ID™ “animated” ID bracelets were invented by a mom who lost her 7-year-old daughter for a terrifying 15 minutes while on vacation in 2007. As these uniquely-themed ID bracelets move back and forth, a “magical” effect is created that brings our safety dog “Spot” to life. On our stadium series bracelet, Spot kicks the football and he has black sports lines under his eyes. Using the included marker, parents simply write their names and cell phone numbers on the back of the easy-to-recognize safety products. Spot Me ID™ animated ID Bracelets are waterproof, affordable, and require no batteries. "There is nothing on the market like Spot Me ID™," said Jamie Rayko, CEO of Spot Me ID, Inc. “With over 2,000 children lost every day, there is nothing more important to parents than keeping their kids safe. Every family needs Spot Me ID™, “Because Kids Get Lost™.” Patents pending. Launch date: 08/01/2008 ToyDirectory Product ID#: 20061 (added 8/14/2008) .  Round and colorful, these puffy blowfish erasers are available in four assorted colors. ToyDirectory Product ID#: 19976 (added 8/1/2008) . These hamster-themed erasers are available in six assorted colors. They can be taken apart and put back together like a puzzle. — As of 05/13/2011 this product had 5 out of 5 stars from 10 reviews on Amazon.com. Cons: Not suitable for younger children because the small pieces constitute a choking hazard. — Belmont Toys in Belmont, Mass., sells from 800 to 1,000 Iwako erasers monthly, Manager Gage Brownell told TDmonthly in October 2008. ToyDirectory Product ID#: 19975 (added 8/1/2008) .  These erasers look like individual Japanese sushi, and are available in six different designs. — "I don't know why it's such a craze, but I sell hundreds," Meredith Zellweger of Toy Jungle in Manhattan Beach, Calif., told TDmonthly in July 2008. — “They're selling hundreds a month,” seconded Deran Muckjian, owner of Catch a Falling Star in Lexington, Mass. — Nine percent of 64 retailers said in summer 2008 that Iwako erasers are creating a buzz in their stores. ToyDirectory Product ID#: 19974 (added 8/1/2008) .
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