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October 2011 | Vol. X - No. 10
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Watch Toy Videos of the Day (10/3/2011 - 10/7/2011)


We want you to see the toys we see, so you can determine if they're right for your store! Check this space every weekday to see brief video clips of new and specialty products.

In the spotlight today? Think outside the box by carrying unique pretend play items like the Fire Station Play Box from BOX-O-MANIA




MSRP: $99.99
Specialty: Yes (as of 2011)
Gender: Boys And Girls
Category: Play Houses
Pretend Play
Creative Activities



This box can be decorated with the custom stickers to look like a fire station. They can also be drawn on and erased using washable markers. The play box consists of six (6) pieces: a front panel, a back panel, two side panels, the roof and the floor, which locks everything into place. The play box weighs approximately 16 lbs. Once assembled, the play box's dimensions are 55.75" L x 36" W x 57.5" H. Once stored, the play box and carrying case's dimensions are 53.25" L x 20.5" W x 3.5" H. The play box is 100% corrugated plastic, made of High Density Polyethylene (HDPE).

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ToyDirectory Product ID#: 32971      (added 10/5/2011)
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MSRP: $29.95
Age Range: 12 and up
SKU or Item #: XB60RED
Launch Date: February 2009
Gender: Boys And Girls
Category: Creative Activities
General Toys
Educational



X-Ball®, the newest creativity toy from the makers of the award-winning Ball of Whacks®, presents a whole new playful way to stimulate creativity. The set of 30 X-shaped magnetic design pieces click together to form a geometric orb. The uniquely angled X-shaped pieces allow imaginative users to invent their own shapes and designs. The X-Ball comes with an illustrated, 96-page creativity guidebook that offers lots of ideas for other fun shapes and creative applications. "X-Ball was created as a companion toy to the award-winning Ball of Whacks, and its unique X-shaped pieces can be combined the magnetic pyramids for creative play," Lynn Araujo, communications director for Creative Whack Company, told TDmonthly. Launch date: February 15, 2009.

Past Videos: ASTRA 2009
ToyDirectory Product ID#: 22210      (added 1/23/2009)
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Launch Date: January 2010
Gender: Boys And Girls
Category: Educational
General Toys



Worx Toys line of toys lets the curious child get a detailed look inside how their favorite things work. Each Worx Toy also comes with a book that takes the child through how each of the major parts inside the toy works in real life. By seeing all of the components light up and move, children can discover what's inside the Apex Helicopter and learn all about it with the accompanying book. Components include rotor, rear prop, landing gear, and more. Launch date: 2011.

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ToyDirectory Product ID#: 26583      (added 1/6/2010)
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MSRP: $34.99
Age Range: 6 and up
Gender: Girls
Category: Dolls
Dolls - Accessories
Arts & Crafts



Dress Your Doll is a unique fashion designer craft kit. The doll is actually a fully articulated fashion mannequin. The clothes come in an assortment of patterns with different difficulty levels, and are $15.99 each. One pair of scissors indicates a low difficulty level, two indicate a medium difficulty level, and three indicate a high difficulty level. The patterns in each kit can be reused with different fabrics or leftovers from another project. The kits are designed to use very basic stitching patterns that can be sewn by hand, so even youngsters who have only a basic understanding of sewing will be able to participate. The scissors, needles, and threads are not provided with the kit.

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ToyDirectory Product ID#: 32155      (added 4/25/2011)
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