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March 2012 | Vol. XI - No. 3
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Watch Toy Video of the Day (3/5/2012-3/9/2012)


We want you to see the toys we see, so you can determine if they're right for your store! Check this space every weekday to see brief video clips of new and specialty products.

In the spotlight today? Customers will actively seek out your store when you carry products like Activity Table Garden from BOIKIDO




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MSRP: $54.99
Age Range: 1 and up
Target Age Range: 3 to 5
Made in: China
SKU or Item #: 2029
Launch Date: February 2011
Gender: Boys And Girls
Category: Wooden Toys
Developmental Toys
Educational



This high-quality, durable and easy-to-assemble Activity Table will engage children in hours of wholesome play. The exploring, learning and fun elements include shape sorting, stacking, hammer game, bead coaster and zigzag maze. Kids can develop problem-solving and fine-motor skills, as well as learn colors and shapes. It's been tested to meet European and U.S. safety standards.

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ToyDirectory Product ID#: 31379      (added 12/27/2010)
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MSRP: $9.99
Age Range: 13 and up
Specialty: Yes (as of 2011)
Made in: China
SKU or Item #: CODIGO
Gender: Boys And Girls
Category: Board Games
General Games
Electronic Games



Codigo Cube is a socially interactive trivia game that uses players' web-enabled camera phone, a free app, and a patent-pending 2D bar-coded die. Codigo Cube is updated with new questions daily. Whenever breaking news happens Codigo Cube gets updated. Playing is fun and easy. Players simply download a free QR code reader for their phone, then scan any side of the cube. Roll the cube, scan the code, and answer the question from a list of four multiple choice answers. Guess correctly and re-roll. Guess wrong and the cube is passed to the next player. Launch date: October 2011.
Awards: TDmonthly Top Toy Award, January 2012; 2011/2012 The Toy Man Award of Excellence; 2011/2012 The Toy Man eChoice Award; 2011 The Toy Man Top 50 Toy Of The Year Award.
— Why it won: Codigo Cube is harnessing new technology for an innovative and inexpensive new game. Players simply scan the QR code on the die with their Smartphone to access a trivia question online. The trivia questions are constantly being updated, so the game never gets old.
— As of 9/21/2012 this product had 4.7 out of 5 stars from 23 reviews on Amazon.com. Pros: Easy to use; more variety than a traditional trivia game because questions are always being updated. Cons: Needs to be played in a well-lit area or the QR code readers can scan the codes properly.

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ToyDirectory Product ID#: 32953      (added 9/26/2011)
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MSRP: $15.99
Age Range: 7 and up
Specialty: Yes (as of 2011)
Gender: Boys
Category: General Games
Sporting Goods & Accessories
Licensed Products



What happens when America’s favorite pastime and the best-selling card game in the country collide? The official MLB edition of Spot It! Whether the logo of a favorite team, a bitter rival, or another baseball related image, spot it and players will be running the bases to victory.
— In a May 2012 survey about licensed products, Elmer  Carranza, manager of Doodlehopper 4 Kids in Springfield, Va., named Spot It as their best seller. They sell 24 copies each month.

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ToyDirectory Product ID#: 33350      (added 12/16/2011)
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MSRP: $24.99
Age Range: 8 and up
Gender: Boys
Category: Science & Nature
Educational



Harness the power of Mentos candies and soda into a racing car that travels 200 feet or more. Launch date: 2012.
ToyDirectory Product ID#: 33672      (added 2/13/2012)
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