TDmonthly Magazine!
March 2012 | Vol. XI - No. 3
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New York Toy Fair 2012 - New Boys Toys


When TDmonthly Magazine asked our reporters to find the most exciting new products for boys at the 2012 New York International Toy Fair, they delivered, with a list that ranges from a replica Ferrari pedal-car, to a scuttling robotic Scarab, to a fierce looking Darth Maul action figure. See the new toys our reporters discovered at Toy Fair below, and don't miss their finds for Girls and All Kids, too!



MSRP: $49.95
Gender: Boys
Category: Remote Controlled
Electronics
Aircraft



Regal Elite launches its new "Glove Force" technology, which allows users to direct their 'copters by turning their wrists left or right, with the help of a small thumb-controlled throttle. Launch date: Spring 2012.
ToyDirectory Product ID#: 33692      (added 2/14/2012)
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MSRP: $7.99
Specialty: No
Gender: Boys
Category: Collectibles
Action Figures
Action Games



Collect hundreds of favorite characters from the Monsuno Animated TV Series for amazing transformation reveal and controllable, fast-action battle play. Each 1-pack comes with 1 collectible Monsuno core, 1 transforming action figure and 3 collector game cards. Launch date: March 2012.
ToyDirectory Product ID#: 33691      (added 2/14/2012)
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MSRP: $44.99
Specialty: No
Gender: Boys
Category: Cars
Vehicles - Small Toy
General Toys



Hot Wheels wall tracks are taken to the next level with this set, which includes a spiral elevator and fun demolition elements like a car chomper and a moving saw. Attached to the wall with 3M command strips, to avoid ruining walls. Launch date: June 2012.
— In a Summer 2012 survey, four out of 10 retailers told TDmonthly that Hot Wheels was their best selling brand of die-cast toy.
ToyDirectory Product ID#: 33689      (added 2/14/2012)
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MSRP: $19.99
Age Range: 5 and up
Specialty: No
Gender: Boys
Category: Robotics
Electronics
Action Figures



With the simple press of the button, these robots go from car to Transformer. Choose from Bumblebee or Knockout. Launch date: Fall 2012.
ToyDirectory Product ID#: 33687      (added 2/14/2012)
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MSRP: $25.00
Age Range: 3 and up
Specialty: Yes (as of 2012)
Gender: Boys
Category: Cars
Vehicles - Small Toy
Wooden Toys



MagnaMobiles are designed for kids to exercise their creativity. Put the pieces together and take them apart to create new and inventive vehicles. Magnamobilles roll, carry, lift, dig, drop and spin much like the real life machines they are modeled after. With multiple connectors on every piece, kids will have fun creating their own custom vehicles. All MagnaMobiles are made from high quality beech wood with a non-toxic finish. Launch date: January 2012. 
ToyDirectory Product ID#: 33678      (added 2/13/2012)
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MSRP: $14.99
Age Range: 8 and up
Gender: Boys
Category: Robotics
Electronics
General Toys



The HEXBUG® Scarab is an exceptionally high-speed, mechanical, beetle-like robotic bug that skitters around on six angled legs. The high energy micro robotic creature propels itself forwards and backwards, and is capable of popping from its back to its feet if placed upside down. The Scarab’s lifelike behavior is eerily mesmerizing to watch and interact with. Packed with advanced design and engineering, each Scarab has an inner body loaded with robotic intelligence, protected by a hard, transparent exoskeleton casing. The HEXBUG Scarab moves so frenetically that it is nearly impossible to follow without a slow motion camera. The combination of the HEXBUG Scarab’s six specially designed angular legs, coupled with its lightning speed, make it easy to for it to propel against obstacles in its path and flip over if caught on its back. Three button cell batteries are included. Available in an assortment of five translucent colors including: Green, Blue, Orange, Black and Red. Launch date: November 2012.
ToyDirectory Product ID#: 33571      (added 2/8/2012)
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MSRP: $15.99
Specialty: No
Gender: Boys
Category: Electronics
Action Figures
Construction



Two of boys' most popular toys - dinosaurs and vehicles - have been brought together to create a unique 2-in-1 play experience with VTech's Switch & Go Dinos. Each toy transforms from a dinosaur to a vehicle and back again in a few simple steps. Each comes equipped with an LCD screen for customized animation, dinosaur and vehicle sound effects and educational dinosaur facts. The line features seven unique and collectible dinosaur toys. Launch date: February 10, 2012.
— As of 10/30/2012 this product had 4.6 out of 5 stars from 43 reviews on Amazon.com. Pros: Durable; easy for kids to make the transformation happen; sounds change between dinosaur noises and car noises, depending on which form the toy is in. Cons: One reviewer said the toy was too noisy.
ToyDirectory Product ID#: 33609      (added 2/10/2012)
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MSRP: $12.95
Age Range: All Ages
Specialty: Yes (as of 2012)
Made in: China
Gender: Boys And Girls
Category: Electronics-Accessories
Electronics



MIMOMICRO™ can be used as a USB flash drive with interchangeable microSD memory cards, and also functions as a microSD card reader to transport data between mobile phones, tablets, e-readers, digital cameras, and mp3 players to one's computer. "MIMOMICRO™ boasts three dimensional sculpted characters and the first in a series of vehicles. MIMOMICRO's cap-free design with flip-out USB plug also includes a built-in keychain and LED indicator light. Measuring a mere 1.6" H x 1.0" W in its compact form factor, MIMOMICRO™ lives up to its name," Clint Weiler, PR for mimoco llc, told TDmonthly. Launch date: March 2012.
ToyDirectory Product ID#: 33536      (added 2/1/2012)
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Age Range: 4 and up
Specialty: No
Gender: Boys
Category: Action Figures
Collectibles
Licensed Products



Darth Maul has undergone years of demanding and brutal training under his master Darth Sidious to become an incredible Sith warrior. He demonstrates his skill by expertly spinning his double-bladed Lightsaber. He attacks with precision and ferocity, twirling the twin blades to strike his Jedi opponent.  This fierce DARTH MAUL figure is rendered in careful detail to look just like the character in the Star Wars: The Phantom Menace movie. He comes with his trademark double-bladed lightsaber. When the adventure is over for the day, set him on his battle base. Figure comes with weapon accessories, Galactic Battle Game card, battle base and die. Launch date: 2012.
— In a Summer 2012 survey, two out of 10 retailers said Star Wars characters were their best selling action figures.
— In a August 2014 survey, Charles, manager of Miller's Toys in Mamaroneck, N.Y., told TDmonthly that "Star Wars is finally coming back," and Star Wars toys are among their best-selling action figures.
ToyDirectory Product ID#: 33635      (added 2/12/2012)
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Specialty: No
Gender: Boys
Category: Electronic Games
Electronics
Cars



Hot Wheels Apptivity™ lets kids take a 1:64 scale Hot Wheels car and race through three exciting game modes. Launch date: May 2012.
ToyDirectory Product ID#: 33633      (added 2/12/2012)
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MSRP: $29.99
Age Range: 3 and up
Specialty: No
Gender: Boys And Girls
Category: Electronic Games
Educational
Science & Nature



Sleek high tech looking tablet with 21 smooth touch icons. Tablet has 4 activities to learn about Dinosaurs and 15 dinosaurs to discover – just like in the Smithsonian Museum. earn their names, hear their sounds, learn what their diet was and more fun information. Launch Date:  September 2012.
ToyDirectory Product ID#: 33631      (added 2/12/2012)
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MSRP: $19.99
Age Range: 4 and up
Specialty: Yes (as of 2012)
Gender: Boys
Category: General Games
Board Games
Family Games



Barbecue Party an action-packed game for preschoolers. It’s all about action-reaction as players try to load up the grill with all kinds of funny food before it pops a gasket.  Kids have to be very careful not to jiggle the grill when they lay an ear of corn, a tomato, or any of the other food pieces on top because it can jump at any time. Includes 16 plastic food pieces, 18 cards, & 1 pair of tongs/pliers. Launch date: June 2012.
ToyDirectory Product ID#: 33615      (added 2/10/2012)
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MSRP: $19.99
Age Range: 8 to 16
Gender: Boys
Category: Construction
Action Figures



These construction toys allow kids to build their own transformational action figures. Prices range from $19.99 to $39.99. Launch date: February 2012.
ToyDirectory Product ID#: 33624      (added 2/10/2012)
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MSRP: $12.99
Age Range: 8 and up
Specialty: Yes (as of 2012)
Gender: Boys
Category: Card Games
General Games
Family Games



The new Game where the goal is to be the first millionaire! Stack pairs of assets, to cover your valuables before they are stolen by other players! Defend your assets with like cards in your hand or Gold or Silver Wild Cards! Easy to learn in just minutes, with layers of strategy for years of fun! This will be a your new Family Favorite! Loved by all ages. Kids, Parents, and Grandparents can all enjoy a great time together. Even dedicated, competitive, gamers get a kick out of the quick action, and the drama. Enjoy the emotional response as the value of your Assets increase each time they are stolen. Steal them back to gain even more value. Before they are stolen again, cover them with more Assets to protect them. Watch out though, if your new top set is stolen the one below it is in jeopardy again. Keep building up your assets till you become the first millionaire.

ToyDirectory Product ID#: 33623      (added 2/10/2012)
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MSRP: $19.99
Age Range: 10 and up
Gender: Boys
Category: General Games
Puzzles & Skill



Wearing "perplex-o-specs," glasses that let players only see mirror images, players must attempt to complete mazes and visual challenges. Launch date: June 2012.
ToyDirectory Product ID#: 33622      (added 2/10/2012)
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MSRP: $19.99
Age Range: 3 and up
Gender: Boys
Category: Novelties
Interactive
General Toys



These pairs of super-sized plush hands looks just like kids' favorite character's hands and slide right over their hands for slamming SillyHands™ make-believe. Each hand makes distinctive motion activated sounds and speech. Styles include Karate, Tiger, Alien and Boxing. Launch date: February 12, 2012.

Silly Hands ©&TM 2010-2013 Idea Vault LLC All Rights Reserved
Used by Kellytoy U.S.A. Inc. under license from Volcano LLC
ToyDirectory Product ID#: 33620      (added 2/10/2012)
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MSRP: $25.00
Age Range: 5 and up
Specialty: Yes (as of 2012)
Made in: Taiwan
Gender: Boys And Girls
Category: Designer Toys
Gifts
Collectibles



Each Monster Village package contains over 90 block pieces to create two monsters with movable joints. The included assembly instruction comes in comic booklet form featuring the stories of each of the unique characters. Launch date: April 2012.
ToyDirectory Product ID#: 33554      (added 2/3/2012)
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MSRP: $4.99
Age Range: 5 and up
Gender: Boys
Category: Outdoor Fun
Aircraft



Prepare for take-off with this pocket-sized, take-anywhere, air-powered rocket launcher that blasts foam rockets 50 feet. Real rocket launch action that’s safe for indoors and out. Launch date: Spring 2012.
ToyDirectory Product ID#: 33608      (added 2/10/2012)
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MSRP: $22.00
Age Range: 9 and up
Specialty: Yes (as of 2012)
Made in: China; Europe
SKU or Item #: 030955263076
Gender: Boys And Girls
Category: Wooden Toys
Outdoor Fun
Educational



The Tribute Kendama is a Japanese wooden skill toy that challenges hand-eye coordination, focus, balance, and creativity. Enjoyed by millions in Japan, its only recently been introduced into the USA thanks to KendamaUSA. " It is the only Kendama designed so that the cups can never fall off the handle, which is the #1 customer complaint with copy-cat brands," Jeremy Stephenson, president of Kendama USA, told TDmonthly. Launch date: January 2007.
Awards: 2012 ASTRA Toy of the Year Award Nominee
— David Castillo, vice president of The Red Balloon Toy Store in Salt Lake City, Utah, told TDmonthly in a November 2014 survey that Kendamas, especially ones from Kendama USA, are one of their store's best-selling toys.
ToyDirectory Product ID#: 33599      (added 2/8/2012)
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MSRP: $59.99
Specialty: Yes (as of 2012)
Gender: Boys And Girls
Category: Puppets
Plush



This big cuddly AMERICAN ALLIGATOR PUPPET will swamp kids with affection. This realistically rendered puppet, with soft plastic teeth, is a life-size 31-inches long. Launch date: 2012.
ToyDirectory Product ID#: 33590      (added 2/8/2012)
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MSRP: $26.00
Age Range: 3 and up
Gender: Boys
Category: Plush
Furniture & Decor



This cushion, embroidered with pirate monkey, unzips and turns inside out to become a plush monkey pirate. Launch date: January 2012.
ToyDirectory Product ID#: 33587      (added 2/8/2012)
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MSRP: $19.99
Age Range: 3 and up
Specialty: No
Gender: Boys
Category: General Games
Board Games



The Joker is up to his usual tricks, and he must be stopped. Superman, Batman, Green Lantern and The Flash team up, calling on their special powers – X-ray vision, the Batarang, force fields and lightning speed – to dodge The Joker’s gags and stop him in his tracks before he reaches the getaway car. The Fun House game board is packed with preschool play power: a wacky rolling ball, secret messages, and a launching Batarang will draw young super heroes into the action. Launch date: 2012.
ToyDirectory Product ID#: 33583      (added 2/8/2012)
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MSRP: $31.99
Age Range: 8 to 18
Specialty: Yes (as of 2012)
Gender: Boys
Category: Bicycles & Tricycles
Fashion & Accessories
Safety



This helmet cover features an edgy skull design. Stretchy fabric can fit over most helmets. Launch date: 2012.
ToyDirectory Product ID#: 33581      (added 2/8/2012)
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MSRP: $599.00
Age Range: 3 to 8
Specialty: Yes (as of 2012)
Gender: Boys
Category: Vehicles - Riding
Bicycles & Tricycles



Like Ferrari’s new Formula 1 race car, the Ferrari 150° Italia pedal go-kart has new design elements and sponsor stickers. Made for the young Ferrari enthusiast this kart uses our unique drive system. The BFR hub allows the driver to pedal forward, coast with pedals remaining static, pedal backward to engage a coaster brake and once stopped, pedal in reverse. Launch date: March 2012.
ToyDirectory Product ID#: 33576      (added 2/8/2012)
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MSRP: $149.99
Age Range: 2 and up
Specialty: Yes (as of 2012)
Gender: Boys
Category: Play Carpet
Pretend Play
Furniture & Decor



IVI three dimensional carpets encourage imaginative and creative play. These carpets are an alternative to today's fast-paced, technology-based toys. These unique carpets are designed by a Turkish architect and mother of two and were developed to promote independent thinking and a traditional process of discovery through play. Carpets are 100% polypropylene, hypo-allergenic, anti-static, stain resistant and made from non-flammable material. 3x5 feet.
ToyDirectory Product ID#: 33574      (added 2/8/2012)
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MSRP: $19.99
Age Range: 4 and up
Gender: Boys
Category: Arts & Crafts
Cars
Creative Activities



Design “Full Throttle” cars with this portable light-box. This set includes light-box, 30 stickers, 25 car design sketch sheets, 20 films, 10 “Tree-Free” colored pencils, pencil sharpener, storage pouch and instructions. 3AA batteries required, batteries not included. Launch date: 2012.
ToyDirectory Product ID#: 33564      (added 2/8/2012)
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MSRP: $39.95
Age Range: 13 and up
Specialty: Yes (as of 2012)
Gender: Boys
Category: General Games
Radios & Cassettes



X-Wing is a tactical ship-to-ship combat game in which players take control of powerful Rebel X-wings and nimble Imperial TIE fighters, facing them against each other in fast-paced space combat. Featuring detailed hand painted miniatures, X-Wing recreates exciting Star Wars space combat throughout its several included scenarios. The X-Wing starter set includes everything players need to begin their battles, such as scenarios, cards, and fully assembled and painted ships. Launch date: Q2 2012.
ToyDirectory Product ID#: 33594      (added 2/8/2012)
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MSRP: $2.99
Age Range: 5 and up
Specialty: No
Gender: Boys
Category: Collectibles
Licensed Products



Twenty designs featuring feathered friends and their swine foes. Each pack comes with high gloss finish dog tag, ball chain and two Angry Birds sticker sets. Launch date: March 2012.
ToyDirectory Product ID#: 33598      (added 2/8/2012)
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Justina HuddlestonWriter's Bio: Justina Huddleston graduated Magna Cum Laude from Emerson College with a BA in Writing, Literature, and Publishing in 2009. After graduating she was the on-site director of the Boston Children's Museum gift store for a year, selling educational, developmental, and creative activity toys that tied in with the museum's exhibits. Justina also interned at children's book publisher Candlewick Press before moving from Boston to Los Angeles, where she is now Editorial Director of TDmonthly Magazine. Read more articles by this author

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