TDmonthly Magazine!
September 2012 | Vol. XI - No. 9
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TDmonthly Top Toy Award Winners September 2012


TDmonthly Magazine is excited to announce our TDmonthly Top Toy Award winners for September 2012. We've selected these toys to feature to our 14,600 retailer subscribers for a number of reasons, including their top quality, high play value, and/or status as a proven best seller. By awarding these Top Toys, TDmonthly hopes to help our subscribers, unique monthly online visitors, retailers and consumers make the best possible choices when deciding which toys to buy.



The TDmonthly Top Toy Award winners for September 2012 are:

Incredible Creatures Veiled Chameleon with Butterfly
from SAFARI LTD.®
Why it Won: Who says learning can't be fun? Safari LTD.®'s hand-painted figurines include educational information on the tag, and whimsical designs like the Incredible Creatures Veiled Chameleon — tongue sticking out to catch a vibrant butterfly — will engage kids' imaginations. This figure is durable, stands on its own, and has a colorful exterior that will catch the attention of kids of all ages.

YAMSLAM from BLUE ORANGE GAMES
Why it Won: This dice-rolling game from Blue Orange is fun for both kids and adults. With each roll of the dice, players must strategize how they can win the chip with the highest point value. Without even realizing it, kids are learning basic math skills like addition and probability. The game is self-contained in a red tin, making it easy to play on the road or tote along to a party.

Neat-Oh!® ZipBin® Dinosaur Bring Along Backpack from NEAT-OH! INTERNATIONAL LLC
Why it Won: This dinosaur shaped back pack unzips into a colorful, durable playmat. The playmat features prehistoric scenes like a tar pit and an erupting volcano. The backpack comes with one toy dinosaur, and kids can add their own collection as well. They can even have fun with the zipped-up backpack, which resembles the face of a fearsome green dino. The material is durable and easily wipes clean, and the zippers run smoothly, securely holding dinos and other toys until kids are ready to unzip and play again.

(See full descriptions of these winning products / examples of winning product lines at the end of this article)

No nominees or winners paid a submission fee to be considered or chosen, and we strictly limited the number of award winners, evaluating products based on the above criteria, as well as favorable review from retailers, consumers, experts or TDmonthly staff.

For more information on submitting your products for awards consideration, see this article.




Wholesale Price: (Log in to view)
MSRP: $9.00
Age Range: 3 and up
Specialty: Yes (as of 2012)
SKU or Item #: 267829
Launch Date: January 2007
Gender: Boys And Girls
Category: Animal Figures
Action Figures



Safari Ltd.® introduced this addition to the stunning Incredible Creatures Series, which has more than 45 different replicas, in 2008. This hand-painted, phthalate-free Veiled Chameleon is intricately detailed and is in the midst of catching a butterfly. The Incredible Creatures series will ignite the imagination and stimulate the curiosity of every child. The Chameleon is soft to the touch for added realism and includes 5-language educational information. Replica size: 9.28” L x 4.3” H. Launch date: 2008.
Awards: 2012 TDmonthly Top Toy Award. Why it won: Who says learning can't be fun? Safari LTD.®'s hand-painted figurines include educational information on the tag, and whimsical designs like the Incredible Creatures Veiled Chameleon —  tongue sticking out to catch a vibrant butterfly —  will engage kids' imaginations. This figure is durable, stands on its own, has a colorful exterior that will catch the attention of kids of all ages.
ToyDirectory Product ID#: 10873      (added 1/4/2007)
.
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MSRP: $19.99
Age Range: 7 and up
Specialty: Yes (as of 2012)
SKU or Item #: 00300
Launch Date: February 2009
Gender: Boys And Girls
Category: Board Games
General Toys
Travel



Calculated chances and strategic choices will place the odds in favor of players as they let the five dice roll them to a win with Yamslam. After each roll, a player chooses the dice that will get the best combination. Each combination is worth a different value and has only four chips, so it's important to take the best ones before they run out. Players race to get special bonuses before their friends do, keeping the suspense rolling until the end. The game has appeal for all ages and is convenient for travel, as it is "self contained in a beautiful tin box," Adeline Bertrix, sales manager for Blue Orange Games, told TDmonthly. Launch date: February 15, 2009.
Awards: Dr. Toy's 100 Best Children's Products 2009; 2012 TDmonthly Top Toy Award. Why it won: This dice-rolling game from Blue Orange is fun for both kids and adults. With each roll of the dice players must strategize how they can win the chip with the highest point value. Without even realizing it, kids are learning basic math skills like addition and probability. The game is self-contained in a red tin, making it easy to play on the road or tote along to a party.  
— Yamslam is on the best-seller list at Golden Apple Learning Store in Pleasanton, Calif., Owner John MacDougall told TDmonthly in summer 2009.     
— "Right now, a game called Yamslam is our best-selling game," said Sue Banducci of Games Unlimited in Danville, Calif., in late 2009. She was anticipating sales of about 250 units during December.    
— Three of 38 retailers cited Yamslam as a best-selling game in Feb. 2010.
ToyDirectory Product ID#: 22171      (added 1/23/2009)
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MSRP: $19.99
Gender: Boys
Category: Bags & Backpacks
Play Sets
General Toys



This ferocious dinosaur head is the perfect place to store and play with the Tyrannosaurus Rex that's included. Unzip the backpack to reveal a prehistoric jungle, tar pit, volcano and lava filled gorge. When it’s time to go, kids can pack-up the dinos, zip up the backpack and throw it over their shoulder. Includes 1 dinosaur. Colorful, Durable, wipe-clean surface.
Awards: 2012 TDmonthly Top Toy Award. Why it Won: This dinosaur shaped back pack unzips into a colorful, durable playmat. The playmat features prehistoric scenes like a tar pit and an erupting volcano. The backpack comes with one toy dinosaur, and kids can add their own collection as well. They can even have fun with the zipped-up backpack, which resembles the face of a fearsome green dino. The material is durable and easily wipes clean, and the zippers run smoothly, securely holding dinos and other toys until kids are ready to unzip and play again. 
ToyDirectory Product ID#: 34858      (added 8/21/2012)
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Justina HuddlestonWriter's Bio: Justina Huddleston graduated Magna Cum Laude from Emerson College with a BA in Writing, Literature, and Publishing in 2009. After graduating she was the on-site director of the Boston Children's Museum gift store for a year, selling educational, developmental, and creative activity toys that tied in with the museum's exhibits. Justina also interned at children's book publisher Candlewick Press before moving from Boston to Los Angeles, where she is now Editorial Director of TDmonthly Magazine. Read more articles by this author

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