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March 2013 | Vol. XII - No. 3
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Top-10 Most-Wanted Wooden Toys


With additional reporting from Chris Lundy and Brenda Ruggiero

When TDmonthly Magazine interviewed retailers in February of 2013, we learned that the Pound and Tap Bench from Hape is still flying off of specialty store shelves. Other favorite wooden toys included simple classics, like puzzles and trains.

See all of the Top-10 Wooden Toys below.

No manufacturer paid to be included in this article. All products listed were designated by editorial staff without regard to the company's relationship with TOYDIRECTORY.com/TDmonthly Magazine.




MSRP: $29.99
Age Range: 1 to 5
Specialty: Yes (as of 2012)
Gender: Boys And Girls
Category: Musical Toys
Preschool



Pounding sends the balls tinkling over the xylophone. Pull out the keyboard and the xylophone can be played solo. All Hape products comply with EN71 and ASTM quality standards - wood used comes from FSC managed forests.
Awards: May 2012 TDmonthly Top Toy Award. Why it won: This item was named a Top-10 Musical toy in February and a Top-10 Wooden toy in March by specialty retailers interviewed by TDmonthly. Its innovative design combines the elements of the popular shape sorting/tapping toy and the xylophone, giving it great play value.
— As of 1/6/2012 this product had 4.2 out of 5 stars from 13 reviews on Amazon.com. Pros: Durable; lots of ways to play. Cons: The keyboard is not properly tuned.
— In a 2012 survey about Musical Products, three out of 13 retailers said this item was their best seller. Kelly Boone, manager of The Elephant's Trunk in Greenville, S.C., told TDmonthly that they sold at least 36 during the holidays.
— In a February 2012 survey about wooden toys, two out of 14 retailers said that this was their bestseller in the category. Kristin Dolle, manager of Playthings Toy Shoppe in Louisville, Ky. told TDmonthly that they sell between 8 and 12 units of this item each month.
ToyDirectory Product ID#: 33433      (added 1/9/2012)
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MSRP: $6.99
Age Range: 5 and up
Specialty: Yes (as of 2013)
Gender: Boys And Girls
Category: Wooden Toys
Boats
Water Activities



Wind up this 6 inch wooden boat and watch it paddle across the water. Each boat includes three rubber bands. Powered by an ordinary rubber band, this old-fashioned paddle boat zips across bathtub, swimming pool or pond-inspiring pure delight. A simple, time-tested classic, it's crafted of varnished pine with rubber band-driven paddle wheel. Simply wind paddle, place boat in the water, carefully release, and watch it go.
— Mary Porter Green, owner of Curiosity Zone in Ashburn, Va., told TDmonthly in a February 2013 survey that the Rubber Band Paddle boat was her best selling wooden toy. 
ToyDirectory Product ID#: 36072      (added 2/13/2013)
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MSRP: $12.99
Age Range: 1 and up
Specialty: Yes (as of 2012)
Gender: Boys And Girls
Category: Puzzles & Skill
Eco-Friendly
Preschool



Brand new Earth-friendly green start chunky wooden puzzles are made with wood from sustainable forests and packaged in a reusable carry-along storage case. Created with the help of child-development experts, these puzzles have chunky, raised pieces to support basic grasping skills, combined with slight gradations of cognitive challenge. A fun double-decker bus contains six square windows of the same size and shape that can fit into any of the spots but need to be rotated so the animals face right side up. Border of each piece matches color inside well. Launch date: April 2012.
Awards: 2013 TDmonthly Seal of Approval
— In a February 2013 survey, two out of 11 retailers told TDmonthly that puzzles were their best selling wooden toy.
ToyDirectory Product ID#: 33905      (added 3/14/2012)
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MSRP: $51.29
Age Range: 1 to 3
Specialty: Yes (as of 2012)
Gender: Boys And Girls
Category: Rail Roads & Trains
Construction
Preschool



The attractive colors and grinning conductor on this train set are sure to impress. Train cars connect via magnets. Toot, toot, the locomotive arrives at the station with its three wagons transporting an interesting load: two small stacking games and a drum with a little bell. The conductor and load are removable. Material: PEFC certified beech wood. Non toxic, water based stain. Made in Germany.
Awards: 2012 Dr. Toy Best Green Toys
— Wooden trains and block sets were mention by two retailers surveyed by TDmonthly in February 2013 as best selling wooden toys.
ToyDirectory Product ID#: 34247      (added 5/18/2012)
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MSRP: $10.00
Age Range: 3 and up
Gender: Boys And Girls
Category: Wooden Toys
Vehicles - Small Toy
General Toys



With a future-retro design, and connectable, interchangeable parts, this sleek toy vehicle can fit in the palm of a hand. Automoblox Minis received a TDmonthly Top Toy Award 2007.
— Automoblox has been a best-selling line, according to retailers surveyed by TDmonthly, since 2007.
— "That little three-piece Automoblox set sold extremely well. I've sold about 40 of them in two months," Janet Gregory, owner of Over the Rainbow in Anchorage, Alaska, told TDmonthly leading up to Christmas 2009. Two of 44 specialty retailers named Automoblox as an overall best seller in late 2009.
— In a February 2012 survey about wooden toys, two out of 14 retailers said that Automoblox were their bestseller in the category. Pam Byrd, manager and buyer at The Little Cottage Toy Shop in Franklin, Tenn., told TDmonthly that "Automoblox is still strong."

Where to Buy: Blue Turtle Toys; Camelot Kids; The Satin Button

ToyDirectory Product ID#: 25822      (added 10/29/2009)
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MSRP: $19.99
Age Range: 2 and up
Specialty: Yes (as of 2013)
SKU or Item #: 3559
Gender: Girls
Category: Wooden Toys
Infant & Toddler
Developmental Toys



Knock the four brightly colored balls through the holes, then watch and listen as they roll down the ramps. Sturdy wooden hammer included.
— Michelle Deutschmann, owner of Kaleidoscope Toys in Falmouth, Mass., told TDmonthly in a February 2013 survey that they sold six of this item during the holidays, "which is a big number for a smaller store."
ToyDirectory Product ID#: 36073      (added 2/13/2013)
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MSRP: $4.80
Gender: Boys And Girls
Category: Aircraft
Novelties



Made of genuine balsa wood. Rubber band powered. Easy to fly.
— Mary Porter Green, owner of The Curiosity Zone in Ashburn, Va., told TDmonthly in a November 2011 that Balsa airplanes are among her best selling flying toys.
— Geoff Pendexter, owner of Whirlygigs in Brentwood, N.H., told TDmonthly in a Fall 2012 survey that they sell about 15 of these planes each month, making them a best selling aircraft toy in the store.
— Gregory Faith, owner of Hobby Town USA in Nashua, N.H., told TDmonthly in a February 2013 survey that these gliders were their best selling wooden toy.
ToyDirectory Product ID#: 33145      (added 11/9/2011)
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MSRP: $9.99
Age Range: 1 and up
Launch Date: January 2010
Gender: Boys And Girls
Category: Puzzles & Skill
Wooden Toys
Infant & Toddler



This fishbowl features three happy residents for puzzle play. The extra-thick, three-piece wooden puzzle includes a fish, a turtle and a crab, each with jumbo wooden knobs for easy grasping. Full-color, matching pictures appear underneath each piece.
— In a Summer 2011 survey, 5 out of 12 retailers told TDmonthly that wooden peg puzzles from Melissa & Doug were their best-sellers in the category.
— As of 7/12/2011 this product had 4.5 out of 5 stars from 32 reviews on Amazon.com. Pros: Durable; age-appropriate; puzzle pieces fit well. Cons: One reviewer said the veneer on the puzzle pieces began peeling a month after purchasing it.
— In a June 2010 survey of 40 specialty retailers, 15 percent named Melissa & Doug as an overall top-selling brand. Two retailers told TDmonthly that the brand’s puzzles sell especially well.
ToyDirectory Product ID#: 29393      (added 7/8/2010)
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MSRP: $119.99
Age Range: 3 and up
Gender: Boys
Category: Collectibles
Rail Roads & Trains
Vehicles - Small Toy



This 32-piece set features a one-level roundhouse with an over-the-top track layout. Includes Koko, Brewster, Vee, Chuggington sign and 2-in-1 tunnel. Compatible with other wooden track systems.
Awards: 2011 Oppenheim Toy Portfolio "Gold Seal" winner
— Melodie Ingwersen, owner of Creative Kids Inc in Columbia, S.C., told TDmonthly in a Summer 2011 survey that her best-selling collectibles are Chuggington trains and sets. "It's something that can be expanded and passed on to the next generation," she explained.
— David Campbell, owner of Amazing Toys in Great Falls, Mont., told TDmonthly in a February 2013 survey that Chuggington wooden railways were their best selling wooden toy.
ToyDirectory Product ID#: 32723      (added 8/22/2011)
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Wholesale Price: (Log in to view)
MSRP: $15.00
Age Range: 0 and up
SKU or Item #: 200970
Launch Date: January 1988
Gender: Boys And Girls
Category: Infant & Toddler



Skwish appeals to baby's visual and tactile curiosity, making this sophisticated toy a source of wonder and learning. ”It never loses its shape, allowing it grow with baby,” Associate Marketing Manager Amy Cathey of Manhattan Toy told TDmonthly. “Adults also love it as a stress reliever, so it appeals to anyone.” Launch date: 1988.
― Of 39 retailers asked to name their top-selling infant and toddler toy in March 2010, seven told TDmonthly that Manhattan is their best line. Three named Skwish, reporting sales averaging 24 per month.
― “Manhattan Toy is my biggest vendor, both for infants and toddlers,” said Barbara Paeth-Haas, owner of The Durango Kid in Durango, Colo., in spring 2010.
— In a February 2013 survey, Cariad Owen, manager of Out of the Blue Toys in Albuquerque, N.M., told TDmonthly that Skwish was their best selling wooden toy.

Where to buy:
NORTH EAST
ToyDirectory Product ID#: 12998      (added 5/22/2007)
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Justina HuddlestonWriter's Bio: Justina Huddleston graduated Magna Cum Laude from Emerson College with a BA in Writing, Literature, and Publishing in 2009. After graduating she was the on-site director of the Boston Children's Museum gift store for a year, selling educational, developmental, and creative activity toys that tied in with the museum's exhibits. Justina also interned at children's book publisher Candlewick Press before moving from Boston to Los Angeles, where she is now Editorial Director of TDmonthly Magazine. Read more articles by this author

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