February 2009 New Specialty Toys — Remote Controlled

The Traxxas Jato 3.3 Ready-to-Run Nitro is described as “brutally fast.” Its top speed is over 65 mph, and it goes from 0 to 60 in 4.5 seconds. It is meant for expert drivers. It has aggressive new body graphics, and also includes an integrated wheelie bar.
— This super-fast vehicle sells at super speeds, according to Mary Friesen, director of media buying for HobbyTown USA, who told TDmonthly in January 2009 that it’s one of the franchise’s top-10 best-selling products.
— Ray Lamarre, owner of Hobbytown USA in Manchester, N.H., told TDmonthly in a March 2013 survey that Traxxas RC cars are his best selling outdoor toys. They sell 5-10 each month.

The Traxxas Nitro Stadium Maxx 2WD offers a sleek fastback body, SportTraxx racing tires, and lightweight chrome wheels. It is autoshifting, and delivers high revving acceleration to 40+ mph.
— Mary Friesen, director of media buying for HobbyTown USA, told TDmonthly in January 2009 that this product is among the top sellers at the company’s franchise stores.

The Traxxas Revo 3.3 4WD Nitro Monster Truck is the winner of six national championship titles. It offers high revving power and a two-speed transmission that is great for acceleration and top speeds of 45 mph and more.
— Director of Media Buying Mary Friesen of HobbyTown USA told TDmonthly in early 2009 that these trucks are popular sellers at the company’s franchise stores.

This interactive plane guides a child through learning colors and shapes while having tons of fun. It has two play modes: Learn the Color and Shape and Find It! Kids play simply by inserting the plastic shapes into their slots. The infrared remote control, which works up to 12' away, can be used to bring the plane in for a landing. The plane vibrates, moves forward and backward, and plays melodies as it moves along. It also has red lights that blink randomly. The shape pieces and remote can be stored in the handy storage compartment in the nose of the plane. Jumbo Jet also has an automatic shut off. This product received a 2008 Seal of Excellence award from Creative Child Magazine. Launch date: March 2008.