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March 2010 New Specialty Toys — All







9.5" flute with eight keys, each with their own individual tone. Easy to play. Comes packaged in a 4.5"x12" poly-bag with header.
ToyDirectory Product ID#: 27215      (added 2/18/2010)
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Age Range: 7 and up
Gender: Girls
Category: Arts & Crafts
Fashion & Accessories



Make beautiful beads from foil. The device can create a number of shapes to make an assortment of necklaces, bracelets, rings, and earrings. Kit includes Foil Bead Maker Machine, 3 bead molds, bead rolling guide, 72 sheets of foil in 4 colors, 4 earring hooks, elastic cord, 5 satin cords, beading needle and easy instructions.
— Kate Tanner, owner of Kidstop Toys, was intrigued by this product. "Very different, " she commented to TDmonthly at Toy Fair 2010.
ToyDirectory Product ID#: 27213      (added 2/18/2010)
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Age Range: 8 and up
Launch Date: April 2010
Gender: Boys And Girls
Category: Board Games
General Games



One hundred giant elephants are running amok, but one tiny mouse has got their number! Roll the dice and move the mouse around the board, searching high and low for elephants that are either higher or lower than the number on your card. If you spot a mouse hiding on a card, shout “Eeek!” and grab the mouse figurine before it scampers away! You’ll need to have a memory like an elephant and be quick as a mouse to win. Includes 100 elephant cards, 2 custom dice, 1 mouse figurine, Rules of Play, and Instrucciones en Español. For 2-6 players. Launch date: Spring 2010
Awards: 2010 Creative Child Magazine Preferred Choice Award, Major Fun Award, Tillywig Best Family Fun Award, Dr. Toy’s Best New Products Picks, Parents’ Choice Recommended, Oppenheim Toy Portfolio Platinum Award.

ToyDirectory Product ID#: 27206      (added 2/17/2010)
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Age Range: 6 and up
Target Age Range: 6 to 8
Specialty: Yes (as of 2010)
Made in: China
SKU or Item #: 7111
Launch Date: July 2010
Gender: Boys And Girls
Category: General Games
Family Games
Action Figures



In Sumo Ham Slam, players step into the fierce and furry world of full-contact Sumo hamster wrestling. Using magnetic force, maneuver a Sumo hamster and try to knock the other player's hamster out of the ring. The player that wins the most rounds claims the title of Sumo Ham Slam Grand Champ. Includes 1 elevated game board, 1 custom die, 1 champion chip, 2 magnetic wands, 4 sumo hamsters, 4 scoring pegs, 60 food tokens, and Rules of play. For 2-4 players. "Sumo Ham Slam is a skill and action game featuring adorable sumo wrestling hamsters!" Gamewright Marketing Coordinator Emily Nichols told TDmonthly.
Awards: 2010 Creative Child Magazine Preferred Choice Award, Tillywig Sterling Fun Award, Major Fun Award, Dr. Toy’s Best New Products Picks
ToyDirectory Product ID#: 27204      (added 2/17/2010)
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Eco-dough is a molding dough handmade with flour, salt, cream of tartar, organic rosemary oil, vitamin E oil, soybean oil, coconut oil, potassium sorbate, citric acid, natural and organic fruit, plant and vegetable extracts from beets, spinach, paprika, carrots, purple sweet potato, red cabbage, blueberries and tomatoes. Also available in a Gluten-free version. Watch Eco-Dough: Top-5 Video, Toy Fair 2010
ToyDirectory Product ID#: 27199      (added 2/17/2010)
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Age Range: 13 and up
Gender: Boys And Girls
Category: Board Games
General Games



In this interactive party game, players must quickly come up with the most unique answers pertaining to fun and entertaining topics, in order to earn more points and be the first to reach the center of the gameboard. There are hundreds of options on the included 150 cards (with 450 categories), and it comes with a one-minute timer.
ToyDirectory Product ID#: 27196      (added 2/17/2010)
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Age Range: 5 and up
Gender: Boys And Girls
Category: Creative Activities
Eco-Friendly
Play Sets



Encouraging kids to reuse, recycle and be creative, makedo kits include connectors that help fashion masterpieces out of cardboard and other objects. The Kit for One houses 69 pieces, including 30 pins, 30 clips, eight hinges, a construction tool and an inspiration poster. Watch makedo: Top-5 Video, Toy Fair 2010
— John MacDougall, owner of Golden Apple Learning Store in Pleasanton, Calif., thought the makedo line "clever" at Toy Fair 2010.
— Susan Stephenson, The Book Chook, called Makedo “beautifully thought out.” Although she found the cutting tool less effective than scissors, she loved the value and limitless possibilities of a set that uses what would otherwise be junk.
— Makedo was a Readers’ Choice Winner for TreeHugger’s Best of Green Awards.
ToyDirectory Product ID#: 27194      (added 2/17/2010)
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Gender: Boys And Girls
Category: General Toys



This flying toy flings soft foam rings hundreds of feet accurately. The rings are soft enough that even if you hit someone with them, it won't hurt.
— "I first saw this toy while watching David Letterman's holiday toy segment this past December. After Dave literally and figuratively destroyed several toys, he really seemed to like the Zyclone. We tried it at Toy Fair and suspect it will be a breakout springtime toy this year," Joe Mitchell, owner of YoYo Joe's Toys & Fun, told TDmonthly at Toy Fair 2010.
ToyDirectory Product ID#: 27188      (added 2/17/2010)
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Age Range: 12 and up
Gender: Boys And Girls
Category: Science & Nature



Discover the Stirling engine, a simple, clean and efficient energy technology that is quickly becoming a viable source of electricity as the availability of fossil fuels declines. The Stirling engine in this kit uses renewable energy from the sun to drive a generator, which charges a rechargeable battery to power an electric car. Named after its inventor, Robert Stirling, the original Stirling engine dates back almost 200 years. Today, high-tech Stirling engines are being used in arrays of giant mirrored solar collectors and common applications like compact generators.
— "This set will be shipping in the fall and, like all of Thames & Kosmos products, is a wonderful scientific learning tool," Joe Mitchell, owner of YoYo Joe's Toys & Fun, told TDmonthly at Toy Fair 2010.
ToyDirectory Product ID#: 27187      (added 2/17/2010)
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Gender: Boys And Girls
Category: General Toys



Fisher Price classic toy re-creations by Basic Fun are high quality preschool toys from days past that are every bit as appealing as toys for toddlers and preschool children today. From the classic toy look to their classic toy operation, these toys mirror the Fisher Price toy classics.
— "Basic Fun is recreating some of the toys that I grew up with, including the Chatter Telephone, the Teaching Clock and the Change A Record Music Box. We've found our customers love buying toys for their kids (or grand kids) that they had when they were little. These are moderately priced (all under $40 retail) and look identical to the old Fisher Price toys," Joe Mitchell, owner of YoYo Joe's Toys & Fun, told TDmonthly at Toy Fair 2010.
ToyDirectory Product ID#: 27185      (added 2/17/2010)
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Launch Date: October 2010
Gender: Boys And Girls
Category: General Toys



This red and blue sphere is equipped with a timer and when twisted and thrown will explode with 12 marshmallows. Currently in prototype stage. Launch date: 4Q 2010.
ToyDirectory Product ID#: 27176      (added 2/17/2010)
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This realistically casted dinosaur figurine has a well-disguised, hinged jaw that allows the bottom of his mouth to move up and down. The figure is 13" tall.
ToyDirectory Product ID#: 27175      (added 2/17/2010)
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These soft wristlets have a zip-top and latch to hook onto purses or backpacks. They're designed to hold cell phones, electronic accessories, makeup and other small items girls may wish to tote around. They come in several colorful varieties, including owl, dog, cat and horse. Watch Wristlets: Top-5 Video, Toy Fair 2010
ToyDirectory Product ID#: 27174      (added 2/17/2010)
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This set comes with five blocks and a rolling car that are made of natural rubber with nylon flocking. Watch Weebabu WEDGiTS: Top-5 Video, Toy Fair 2010
ToyDirectory Product ID#: 27173      (added 2/17/2010)
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Gender: Boys And Girls
Category: Construction



Each set consists of soft, flexible pieces in various colors that slide together and lock to create an endless number of different shapes or random creations. Watch Space Chips: Top-5 Video, Toy Fair 2010
Awards: TDmonthly Top Toy Award, June 2011
— Why it won: The pieces are small, flat and flexible, so they won't break if Mom or Dad accidentally steps on them. Kids can play with the toys they make with the Space Chips— balls are both throwable and kickable. And though they were designed to create traditional building structures, kids have used their imaginations and turned the flat clips into suits of armor and costumes.
ToyDirectory Product ID#: 27172      (added 2/17/2010)
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This small clutching toy for babies features bright, wooden balls that are closely connected by a slightly elastic string and can be moved around for play and manipulation.
ToyDirectory Product ID#: 27171      (added 2/17/2010)
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This set combines a fun construction toy with active play. It includes colorful interchangeable pieces to create sculptures that can then be tossed around and thrown on the ground both indoors and out. Watch OgoBild: Top-5 Video, Toy Fair 2010
ToyDirectory Product ID#: 27169      (added 2/17/2010)
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Age Range: 6 and up
SKU or Item #: 19149165
Launch Date: August 2010
Gender: Boys And Girls
Category: General Games
Family Games
General Toys



The Snipe hunt game can be played with two people, two teams or special * single seeker play, and incorporates both indoor/outdoor activity and good old fashion fun. The object of Snipe is Be the first team/person to find the other team/persons snipe and return it to its nest. After the players have hidden their snipe the other player will try to find it. After a period of time, if the Snipes have not been discovered, they will chirp and then their eyes will light up. Each game comes with two snipes, (named Biela and Smartin) and a Snipe nest. The packaging tells the story behind the legendary campfire animals.
ToyDirectory Product ID#: 27168      (added 2/17/2010)
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This game for two to six players pairs the concept of four suits with the letters of the alphabet, challenging each player to create one or more words using all of his cards. A hand can require from 1 to 10 minutes.
ToyDirectory Product ID#: 27167      (added 2/17/2010)
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The Chopper Balance Bike from Smart Gear Toys is for children ages 2 to 5 years. This beautifully eco-friendly balance bike promotes balance, grossmotor coordination and overall gross motor skills. A great therapy tool to employ with children who have weakness in these areas. The bike comes with a comfy cushioned adjustable seat, inflatable rubber tires and a convenient built-in handle for easy carrying or hanging (if you choose to store it that way). The Chopper also features motorcycle decals to give it the appearance of an actual chopper.
— "My own daughter, who just turned four, still has some issues with pedal coordination and this bike could really help her keep up with her big brothers when we all take a ride," Jennifer Shuman, owner of 1SmartNoodle, told TDmonthly at Toy Fair 2010.
ToyDirectory Product ID#: 27166      (added 2/17/2010)
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With the EQUALS game, kids can practice their basic math facts while they play a challenging game with their friends. Every child can be a winner. It does not matter if they are fast or slow with their facts, every child will have a chance to win. Kids can play addition, subtraction, multiplication or division. The game adjusts to fit each child. As they play EQUALS, kids will practice over 280 basic facts.
— "Great game for promoting logical thinking and spacial relations," Jennifer Shuman, owner of 1SmartNoodle, told TDmonthly at Toy Fair 2010.
ToyDirectory Product ID#: 27165      (added 2/17/2010)
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Store all Bailey's beach items inside in this mesh beach bag. Made in the USA.
ToyDirectory Product ID#: 27164      (added 2/16/2010)
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Simple red bucket to take to the beach to carry sand in. Made in the USA.
ToyDirectory Product ID#: 27163      (added 2/16/2010)
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Easily scoop sand into a container with this shovel. Made in the USA.
ToyDirectory Product ID#: 27162      (added 2/16/2010)
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Stuff sand into this castle mould to create nice sand castle shapes. Made in the USA.
ToyDirectory Product ID#: 27161      (added 2/16/2010)
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