August 2011 New Specialty Toys — Safety

Accident statistics confirm that an unborn child can be harmed in a collision when the seat belt is positioned incorrectly over the mother’s abdomen. The Bump Belt from Dreambaby helps protect an unborn baby by positioning the lap seat belt below the baby bump to reduce pressure on the uterus. The Bump Belt features a soft, comfortable fabric cover, can be used in any seat in the car, and is effective without affecting the structural integrity of the seat belt. "The Bump Belt consists of a cushion pad that attaches to the car seat on to which the pregnant mother sits, to the front are a pair of velcro fittings - it is these that secure the lap section of the adult 3 point seat belt in a low position across the hips away from the growing infant," Tracey Rosen, a rep for Dreambaby, told TDmonthly. Launch date: 2011.