September 2009 New Specialty Toys — Gifts

Tail Wags helmet covers are designed to make it fun for kids to wear their safety helmets. They are made to fit over all makes and models of bike, ski, snowboard, toboggan, skate and equestrian helmets, and come in more than 35 animal character designs. Tail Wags was a 2008 JPMA Finalist. Launch date: June 2009.

Santa's biggest secret is revealed in The Elf on the Shelf: A Christmas Tradition gift set, with a North Pole pixie-elf (available with light skin or dark skin and dark eyes, as pictured), a hardbound children's book and a keepsake box. Launch date: October 15, 2009.
— Owner Diana Nelson of Kazoo & Co. in Denver told TDmonthly in fall 2009 that her store sells about 36 Elf on the Shelf sets per month.

This large, soft-framed, true-reflection mirror is designed to encourage baby’s developing vision by providing a sight pleasing to baby — the human face. Framed in a bold geometric pattern, the mirror can be hung from crib rails at an angle so that a newborn can gaze into it while lying down, or it can be attached flat against the rails to accommodate a sitting baby. It also stands on its own outside the crib, providing tummy-time enjoyment or entertainment. The symmetrical bee has bold, high-contrast stripes. A red, black and white ladybug provides high contrast visual stimulation and includes a tracker ball in its center to aid in the development of visual perception. Textured leaves attached to the bottom edge offer peek-a-boo play as baby lifts them to find geometric patterns underneath. "Although babies have limited vision at birth, they show a clear preference for bold patterns, bright colors and faces. This mirror is well-suited to provide just the right amount of stimulation without overwhelming baby," Peggy Barrett, PR consultant at Barrett Marketing Communications, told TDmonthly. Launch date: July 2009.

A set of six pastel maryjane socks comes in a gift box.

These sneaker-styled socks come in a gift box of 6 pairs.

Confeeti socks are 3D Animal socks that simply pop out at you. Designed for comfort, quality, and style, these socks come in individual pairs or in gift sets of three. This particular pair features a puppy design.

Confeeti socks are 3D Animal socks that simply pop out at you. Designed for comfort, quality, and style, these socks come in individual pairs or in gift sets of three. This particular pair features a kitten design.