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December 2009 Notable Toys — EducationalU-Play Mat Professional Edition From: PLAY THIS WAY EVERY DAY LLC. Other products from PLAY THIS WAY EVERY DAY LLC.
 The U-Play Mat is a U-shaped mat with 15 clear pockets on its surface. The mat is 4 feet wide, and 3 feet deep. The innovative "U" shape allows the child to sit inside the opening of the "U" with full access to the 15 pockets. The child has full visual and tactile access to the whole surface, without having to crawl atop the mat. Child-safe see-through pockets allow fifteen theme-based cards to be secured to the mat surface. This patent pending design allows for the caregiver to sit across and engage the child in a variety of exercises using the adorable theme-based card decks. The pockets are designed to be slightly larger than the cards, allowing for the cards to be placed and removed easily. The Professional Edition is recommended for the two to five year old child at home or for the professional (speech therapist, teacher, etc.) working with children of any age or ability. This includes all of the eight available card decks for a total of 240 cards. Includes U-Play Mat, Tote, U-Animals Card Deck, U-Foods Card Deck, U-Fruits and Vegetables Card Deck, U-Go Card Deck, U-Home Card Deck, U-Dress Card Deck, U-Outside Card Deck, and U-Play Card Deck. ToyDirectory Product ID#: 26027 (added 11/9/2009) . U-Play Mat Starter Set From: PLAY THIS WAY EVERY DAY LLC. Other products from PLAY THIS WAY EVERY DAY LLC.
 The U-Play Mat is a U-shaped mat with 15 clear pockets on its surface. The mat is 4 feet wide, and 3 feet deep. The innovative "U" shape allows the child to sit inside the opening of the "U" with full access to the 15 pockets. The child has full visual and tactile access to the whole surface, without having to crawl atop the mat. Child-safe see-through pockets allow fifteen theme-based cards to be secured to the mat surface. This patent pending design allows for the caregiver to sit across and engage the child in a variety of exercises using the adorable theme-based card decks. The pockets are designed to be slightly larger than the cards, allowing for the cards to be placed and removed easily. This set is recommended for at-home use, especially with the one to two year old child just starting to use the U-Play Mat. Includes: U-Play Mat, Tote, U-Animals Card Deck, and U-Foods Card Deck. — "A great language activity that promotes listening, language and social skills. A superior choice for children who need support in these areas and might have trouble staying focused," Jennifer Shuman, of 1SmartNoodle, told TDmonthly at Toy Fair 2010. ToyDirectory Product ID#: 26026 (added 11/9/2009) .  This inflatable globe from Castle Toy is available in blue or clear, and offers a fun way for kids to learn about their world. — This globe has been a consistent best seller for the last two years at The Parent-Teacher Store & Toys Too in Louisville, Ky., Owner Kimberly Kopatz told TDmonthly in fall 2009. ToyDirectory Product ID#: 26017 (added 11/9/2009) .  A variety of placemats are available from Castle Toy, including themes such as addition, alphabet with animals, bugs and insects, ocean, and the solar system. — Placemats by Castle Toy have been best sellers over the last two years at The Parent-Teacher Store & Toys Too in Louisville, Ky., according to Owner Kimberly Kopatz in fall 2009. ToyDirectory Product ID#: 26016 (added 11/9/2009) .  Age Range: 4 and up Launch Date: January 2009 Gender: Boys And Girls
The Goal Bands Game features karate belts turned into six wristbands and used as a simple reward/reminder system that encourages the achievement of behavioral goals. Goals are chosen, daily, by GBG participants and the wristbands are exchanged, in karate belt order, after each days' success until the black wristband is reached, ideally, at the end of the week. The idea is for GBG participants to become goal oriented and able to supercharge their inner stregths for a lifetime of great achievements. "The Goal Bands Game is both visual and tactile, has a broad appeal, a mutitude of uses, is as simple to use as putting on a bracelet, and works for virtually anyone of any age to encourage personal growth and the achievement of great individual, or group, goals," James Mentzer, president of Black Belt Goals Inc., told TDmonthly. This game received a 2009 Dr. Toy 10 Best Socially Responsible Products award and was named one of Dr. Toy's 100 Best Children's Products. Launch date: 2009. ToyDirectory Product ID#: 26003 (added 11/5/2009) .  Age Range: 3 and up SKU or Item #: 9014 Launch Date: March 2009 Gender: Boys And Girls
The idea behind the Thumball is to "Toss It, Catch It, React to the concept under your thumb!" The Ice Breaker version is designed to get everyone talking, as they learn about themselves and others. Launch date: March 3, 2009. ToyDirectory Product ID#: 25997 (added 11/5/2009) .  Suitable for ages 3 months to 8 years, this album features 26 tunes and jingles to help kids learn phonics and the letters of the alphabet. ToyDirectory Product ID#: 25969 (added 11/4/2009) . Fact Pack Collector Cards - Zoo Animals From: PEABODY'S TOYS THAT TEACH INC. Other products from PEABODY'S TOYS THAT TEACH INC.
 Most Fact Pack collectible card sets include six unique cards, six colored pencils, 36 fun facts, six blue ribbon stickers, a pencil sharpener and a plastic travel case. The product is made in the USA and, through various subjects that are available, is designed to help children learn interesting facts about animals, holidays, music, states and more. ToyDirectory Product ID#: 25952 (added 11/3/2009) . Mark-My-Time™ Digital Bookmark Bulk Single Color Packs contain 20 digital bookmarks in single colors, your choice of: neon blue, purple, green or bright yellow, pink or red. ToyDirectory Product ID#: 25932 (added 11/2/2009) . Risas y Sonrisas Spanish Program - Student Book with CD-ROM & Skits DVD From: Risas y Sonrisas Other products from Risas y Sonrisas
 Risas y Sonrisas (which is Spanish for "Laughter and Smiles") is a Spanish Program for kids that makes teaching and learning Spanish enjoyable. The Student Book includes an interactive CD-ROM and a Skits DVD. The interactive CD-ROM is the voice of the book. It is divided into five areas: Pronunciation, Songs, Vocabulary, Q&A, and Verb Conjugations. The Skits DVD incorporates vocabulary and Q&A learned in each chapter with subtitles to read and repeat whenever necessary. Vocabulary Units are illustrated in the same order as the Songs. They have Q&A of high frequency to use in conversations, a skit and a cultural point at the end of each chapter. This audiovisual presentation helps young and older students learn at their own pace. Everything learned with the classroom program is included in the student book to practice at home. This product was named one of Dr. Toy's 100 Best Children's Products 2009. ToyDirectory Product ID#: 25898 (added 10/30/2009) .  Age Range: 2 and up SKU or Item #: 7411 Launch Date: October 2009 Gender: Boys And Girls
The weePOD® toilet trainer provides an adjustable, cushiony seat for toddlers, with a secure and easy to use design for parents. It is available in green, blue and pink. Launch date: October 2009. ToyDirectory Product ID#: 25889 (added 10/29/2009) .  Age Range: 3 and up SKU or Item #: 9018 Launch Date: March 2009 Gender: Boys And Girls
Kids toss it, catch it and then react to the concept under their thumb. This ball offers a fun way for children to get to know one another. The utilization of a ball during play allows participants to ask each other questions about personal preferences and life experiences. Launch date: March 3, 2009. Awards: Creative Child Preferred Choice Award 2007 ToyDirectory Product ID#: 25886 (added 10/29/2009) .  Age Range: 4 and up SKU or Item #: OY02A Launch Date: January 1996 Gender: Boys And Girls
A-B-C OY! contains eight surprisingly adaptable word, spelling and alphabet based games for any age or ability level. Players can learn letters backward and forward with ZOOM OY! or speed spell with SLAPSPELL OY!. They can use the blank cards included to make their own foreign alphabet. The deck contains 120 cards, which includes both capital and lower case letters. Instructions are in English, French and Spanish and include comprehensive information for parents and educators. Launch date: 1996. ToyDirectory Product ID#: 25871 (added 10/29/2009) . Age Range: 4 and up Launch Date: October 2009 Gender: Boys And Girls
Instructional videos are available for the following Dream Green games: Tic Tac Chec, 1-2-3 OY!, A-B-C OY!, Noble Celts and Uthini/Mancala. Launch date: October 6, 2009. ToyDirectory Product ID#: 25870 (added 10/29/2009) . Age Range: 0 to 1 Launch Date: October 2009 Gender: Boys And Girls
These lightweight oval rattles are made for little hands to grasp and little mouths and fingers to explore. The set comes with a yellow rattle with raised, textured, orange stripes and a red handled rattle with raised, purple stripes. A smooth, clear plastic ball perches at one end of the rattle, spinning and sending colorful beads popping along. Inside is a spinning disk with a mirror on one side and a symmetrical, smiling face on the other. It comes in a two-pack and received a 2009 Oppenheim Toy Portfolio Gold Award. Launch date: October 2009. ToyDirectory Product ID#: 25861 (added 10/29/2009) . Age Range: 0 to 1 Launch Date: October 2009 Gender: Boys And Girls
High contrast geometric stripes, polka dots and a surprising light up feature grab baby’s focus. The lime green rattle has two textured handles with teal stripes, perfect for two-handed play. There are two spheres on the rattle. One lights up as it spins. The other is clear with a bug character smiling on a rotating disk inside. It is available with either blue or pink accents and has received a 2009 Oppenheim Toy Portfolio Platinum Award and SNAP Award. Launch date: October 2009. ToyDirectory Product ID#: 25862 (added 10/29/2009) . Age Range: 0 to 1 Launch Date: October 2000 Gender: Boys And Girls
This retro, little phone receiver has chewy textures, soft rattling noises and clear, bright colors to engage and stimulate baby’s senses. A bold, black and white bull’s eye on one end fosters visual acuity. Two beads — one black and the other white — circle around a mirrored funnel on the other end for additional visual stimulation. The lightweight rattle has a thin handle to fit even the tiniest grasp. This product received a 2009 Oppenheim Toy Portfolio Gold Award and an Oppenheim Toy Portfolio SNAP Award. ToyDirectory Product ID#: 25860 (added 10/29/2009) . Age Range: 0 to 3 Launch Date: October 2009 Gender: Boys And Girls
Little hands will snap and unsnap 20 large beads in bold, bright colors with many textures. The beads have a vanilla bean scent to stimulate the sense of smell, too. At first, baby will dump the beads and pull strings of them apart. As muscles coordination improves, baby will learn to snap the beads together and even sort them by color and shape. The beads pack up in a clear reusable plastic storage bucket with a convenient carry handle. "Vanilla scent helps stimulate another sense. The set has two large pieces with three attachment points to allow more building variety and fun," Peggy Barrett, PR consultant at Barrett Marketing Communications, told TDmonthly. Launch date: October 2009. ToyDirectory Product ID#: 25859 (added 10/29/2009) .  Age Range: 12 and up Launch Date: October 2009 Gender: Boys And Girls
The Discover Electronics Kit is designed to help users learn the basics of electronics and make their own projects. It contains the most common electronics components as well as a prototyping breadboard. Easy, full-color diagrams teach how to bring ideas to life, helping teenagers become smarter about the world around them. It offers a basic understanding of how things work and that knowledge is a great motivator in figuring out how to solve problems. Not overly simplified, it uses real parts and encourages creativity — not just following directions. "The kit takes you beyond the concept of turning on a light and guides you through the 'how' and the 'why' of electronics so you can get creative yourself," Victoria George, founder of Victoria George Public Relations, told TDmonthly. Launch date: October 2009. ToyDirectory Product ID#: 25852 (added 10/29/2009) . The Particle Zoo Subatomic Particle Plushies From: THE PARTICLE ZOO Other products from THE PARTICLE ZOO
 Age Range: 5 and up Launch Date: January 2008 Gender: Boys And Girls
The Particle Zoo is a collection of more than 36 plush versions of subatomic particles from the worlds of physics and astronomy. Often compared to Giant Microbes, these handmade soft toys represent the familiar neutron and proton as well as lesser-known particles like the charm quark and muon. A favorite of physics students can make unique birthday and graduation gifts, especially for physics students. The particles are handmade in the USA. "There are no other companies making plush subatomic particles, so they are a unique concept. Because they are weighted according to their relative masses, they can serve as a teaching aid or novelty gift," Julie Peasley, owner and seamstress for The Particle Zoo, told TDmonthly. Launch date: 2008. ToyDirectory Product ID#: 25847 (added 10/29/2009) . “My Week” Magnetic Wipe-Off Calendar for Young Children From: 2FISH KIDS Other products from 2FISH KIDS
 Age Range: 3 to 7 SKU or Item #: 0002 Launch Date: December 2009 Gender: Boys And Girls
MY WEEK is designed to show little ones how days are organized in a way that is colorful, playful and personalized to a child's life. It may be used to introduce the days of the week, seasons, weather, routines and special events. Colours and symbols allow even pre-readers to differentiate each day. MY WEEK includes a magnetic calendar, 58 developmentally appropriate activity magnets, a dry erase marker and a reusable storage bag. "In a nutshell, it helps children to develop a better understanding of the abstract concept of time in an engaging, fun manner! We have found no other products in the market that address this need," Nathalie and Jennifer, owners of 2fish kids, told TDmonthly. Launch date: December 2009. ToyDirectory Product ID#: 25848 (added 10/29/2009) .  In Scrabble Apple, two to four players flip over tiles one by one, and the first participant to create a new word, or build off another player's word, gets both the word and the points. Red letters double a word score. The goal is to have accumulated the most points when the tiles are all gone. It includes a cloth apple, 100 letter tiles and instructions. Launch date: August 2009. ToyDirectory Product ID#: 25776 (added 10/27/2009) . Begin Smart - Animal Faces From: STERLING PUBLISHING CO. Other products from STERLING PUBLISHING CO.
The big animal faces in this soft, cloth book will catch baby’s eye immediately. A sewn-in rattle adds to the fun—shake it to capture, keep, and build baby’s attention span. ToyDirectory Product ID#: 25672 (added 10/20/2009) . Thoughts and Feelings 2 - Sentence Completion Card Game From: BRIGHT SPOTS GAMES Other products from BRIGHT SPOTS GAMES
This all-new sentence completion game is the vibrant sequel to the original Thoughts and Feelings, new sentence stems, new illustrations, and new ways to engage children of all ages. This deck compliments and adds to Thoughts and Feelings 1, and is a great way to build a set of therapeutic tools. Thirty five cards are included. ToyDirectory Product ID#: 25666 (added 10/20/2009) . Thoughts and Feelings - Sentence Completion Card Game From: BRIGHT SPOTS GAMES Other products from BRIGHT SPOTS GAMES
This cheerfully illustrated therapeutic tool for parents, teachers, and mental health professionals is designed to engage children of all ages.The deck contains 35 cards especially effective in helping children identify, process and work through a variety of issues, including changes within the family, trauma, grief, anger, depression, anxiety and fears. It's also available in Spanish. This product was named one of Dr. Toy's 100 Best Children's Products 2009. ToyDirectory Product ID#: 25665 (added 10/20/2009) .
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