This easy-to-assemble, sturdy wooden play table is ideal for trains, dollhouses, arts & crafts projects, blocks, puzzles and more. It also features a double-sided play board and jumbo-sized drawer for convenient storage.
— In a May 2012 survey, Andy Ricks, owner of My Imagination Station in Hattiesburg, Miss., told TDmonthly that they sell one of these items each month, "but much more around the holidays."

A best-selling concept — children's dramatic play kitchens — just took a great leap forward with the addition of the Hideaway Playtime and Country Kitchens. In a few simple steps, the Hideaway Kitchen compacts to a depth of 6", allowing it to be efficiently stored when not in use. Offers plenty of features including a sink, a stove; an oven; a dishwasher; functioning knobs, clock and more. Adult assembly required. 30"W x 15.25"D x 38"H
— In a May 2012 survey, Maryalice Miner, co-owner of Miner's Doll & Toy Store in Ocean Springs, Miss., told TDmonthly that she sells 3-4 of this high-ticket item each year.

Showcase a special memory in this sparkling frame. Follow a numbered legend and add sparkling jewels and tiles to create a colorful Picture Perfect frame. This frame will brighten up any little girls’ bedroom. Launch date: March 2012.

This whimsical chalkboard is actually a Paint-by-number wall mural. This chalkboard is "made" of four branches and three cute owls. The center of the mural is painted with chalkboard paint to make any kids' to-do list more fun. It is almost 4' x 4'. Simply TAPE, TRACE & PAINT. Launch date: January 2012.

Kids will be setting their sights to the moon and back with this adorable paint-by-number wall mural. With this cute & whimsical spaceship chalkboard, kids can practice writing or keep track of their to-do list all under the watchful eye of a little martian. Launch date: January 2012.

This clever and adorable paint-by-number chalkboard mural will please any dragon lover. Just Tape, Trace & Paint. It is 4' x 4' and kids can repeat it in whole or in part as many times as they like. Launch date: April 2012.

PRIMO’s VOICE ACTIVATED NIGHT LIGHT WITH MUSIC offers an cuddly bear design with the innovative use of modern sound activation technology with the practicality of a night light. Offers 3 timing options for the lights and music, 2 lighting options and 4 sound options. Trendy parents can choose to have their own recorded voice calm and soothe their child back to sleep via an iPod or CD that is activated when the baby cries – or they can choose a soothing heartbeat, rainforest or programmed music sound to calm the baby. Battery power makes it portable – even a toddler can take it with them to light their path.

Store your secret treasures in these super sparkly KeepSake Boxes! Follow a numbered legend and add sparkling jewels to make three special boxes. Each box features a different Princess along with her special animal friend. Launch date: March 2012.

A super-soft chenille plush folding stuffed animal.  Starts out as a plush pal, then un-velcro its belly, and it quickly becomes a pillow. The line includes a neon dog, neon monkey, and a neon hippo. 18" (mini 11 inch also available). Launch date: 2012.

A playmat with plenty of room for sitting, rolling, tummy time or playing. Encourages kicking, wiggling, scooting, rolling, crawling, independence, curiosity. Brilliant modern colors, darling animal characters. Can be assembled, configured in endless sizes & ways to fit your style and needs. Soft, cushiony EVA foam is 100% safety tested for newborns on up. Large size 14 x 14 inch tiles. Extra-large play space 56 x 42 inches. BPA-free, PVC-free, Phthalate-free.

Now kids can create a pretty plushy photo pillow. Use the stylus to punch purple fabric and make this fun and easy fabric-by-number craft. Add funky foam and sparkling jewels and choose the perfect photo to display.  This no mess craft teaches number and pattern recognition and creates a finished product to show off their fave photos. In the great craft traditions of Sticky Mosaics® and Rug Hooking, PlushCraft™ allows a rewarding craft experience for young crafters. Match fabric colors to numbers and decorate beautiful pillows, room decor, journals, and other soft & colorful items. Launch date: March 2012.

Create a stuffy plushy pillow. Use the stylus to punch pretty fabric and make this fun and easy fabric-by-number craft. Add funky foam pieces and sparking jewels to complete the fluttering friend. This no mess craft teaches number and pattern recognition and creates a finished product that is sure to brighten up any little girls’ room. Launch date: March 2012.

Freckles & Maya uses high quality faux fur in festive colors for these unique, durable, rectangle pillows. 24” x 11” Machine Wash Cold. Tumble Dry Cool. No Iron. No Softener.

Freckles & Maya uses high quality faux fur in festive colors for these unique, durable, large and small pillows. Large 16” x 16”  Small 13” x 13” Machine Wash Cold. Tumble Dry Cool. No Iron. No Softener.

Starshine Watchdogs™ are cuddly bedtime companions specifically made to empower kids to overcome fear at night. Each talking, light-up Watchdog comes with reassuring phrases to comfort your child, along with a Go-Anywhere Star Light night light kids can remotely illuminate with the touch of the Watchdog’s paw. Let Starshine Watchdogs help your child harness the courage and confidence all kids possess to overcome their fears. Each All-in-One Starshine Watchdog™ purchase comes with: (1) Cuddly, Talking, Light-UP Watchdog Plush with wireless technology; (1) Go-Anywhere Star Light night light with Auto-Off timer; (1) Embroidered cape with logo and your Watchdog’s name! And yes, batteries ARE included! Choose from Orion (blue) or Skye (pink). (MSRP: $24.99; Age: 3 and Up)

Starshine Watchdogs ©&TM 2010-2013 Idea Vault LLC All Rights Reserved.
Used by Kellytoy U.S.A. Inc. under license from Volcano LLC

This cushion, embroidered with pirate monkey, unzips and turns inside out to become a plush monkey pirate. Launch date: January 2012.

Introducing the Gummylamp; an homage to the most iconic candy the world has ever known. It looks and feels like an actual Gummy Bear, just 100 times bigger and infinitely more useful. Squeeze its belly and, instead of getting fingers sticky, a high-powered LED light switches on, illuminating the immediate space around the user. Gummylamps are powered via either two AA batteries (not included) or by electricity (DC to USB cord included). Gummylamps come in five colors: red, green, clear, yellow and orange. Features one hour and infinite timers.

Lay-n-Go Lite (patent pending) is an 18 inch travel/mini activity mat that converts into an easily transportable satchel allowing for a quick and effortless clean-up of small toy pieces in seconds. Toy collections used on the Lay-n-Go surface are easily spread out for hours of fun at restaurants, on airplanes, in cars, at Grandma's house, etc.  Once playtime is over, the drawstring is pulled and the activity mat is instantly converted back into a soft storage bag.  Lay-n-Go Lite is small, but like its big brother/sister, it is a smart and easy personal activity mat, cleanup, storage and handy little carryall solution in one.
Awards: 2014 TDmonthly Top Toy Award

Lay-n-Go (patent pending) is a 5 foot diameter activity mat that converts into an easily transportable shoulder satchel allowing for quick and effortless clean-up of small toy pieces.  Toy collections used on the Lay-n-Go surface are easily spread out (no dumping needed) for hours of fun. Once playtime is over, the drawstring is pulled and the activity mat is converted back into a completely sealed soft storage bag.  Lay-n-Go is a smart and easy activity mat, cleanup, storage and carry-all solution in one.

IVI three dimensional carpets encourage imaginative and creative play. These carpets are an alternative to today's fast-paced, technology-based toys. These unique carpets are designed by a Turkish architect and mother of two and were developed to promote independent thinking and a traditional process of discovery through play. Carpets are 100% polypropylene, hypo-allergenic, anti-static, stain resistant and made from non-flammable material. 3x5 feet.

IVI three dimensional carpets encourage imaginative and creative play. These carpets are an alternative to today's fast-paced, technology-based toys. These unique carpets are designed by a Turkish architect and mother of two and were developed to promote independent thinking and a traditional process of discovery through play. Carpets are 100% polypropylene, hypo-allergenic, anti-static, stain resistant and made from non-flammable material. 3x5 feet.

Spread sweetness to any room with these super soft plush blanket and shams. These candy themed blankets and shams are 100% poly plush and are machine washable. Blanket measures 60" x 60". Sham fits a standard pillow size 26" x 20 and has an envelope closure. Launch date: January 2012.

These new Uglydoll pillows are a fun accessory/decor item featuring an Uglydoll character face on soft plush fabric. Launch date: May 2012.

From the original My Pillow Pets, this Extra Cuddly, Friendly Butterfly is made of soft pink plush fabric. Open the Velcro closure and use as a pillow. Close the Velcro closure and to have a soft plush friend.
— As of 12/13/2011 this product had 4.9 out of 5 stars from 7 reviews on Amazon.com

18 inch doll table and chairs. Quality crafted wood construction. The round table has Victorian double profile, baluster legs. The chairs are Amish Wheatback and  complement the table. Includes two chairs. "Our doll furniture is embellished with many of the same design elements that distinguish adult and children's quality furniture," Scott Cahill, CEO of Laurent Doll, Inc., told TDmonthly. Launch date: November 2011.