Soft Shapes® Tub Stickables are made entirely of child-safe foam. These huggable, squeezable, touchable favorites are designed to get kids learning while playing in the bath. Perfect for bath time, playtime, anytime fun and learning, These fun filled sticker sets contain 20 chunky foam bath stickers that float in water and stick to the tub, packaged in a reusable tote-along tube that suctions to the wall. Other sets include Mermaids, Trucks, and Pirates.

Each fun animal piece is the same shape, but four are large and four are small. Kids can match the big pieces with the little pieces or mix them up to make different pairs or patterns. Skills in this puzzle: Recognition of size relationships; Understanding of sorting, matching, pairing, and patterning; Slight visual support in wells.

Kids can sip in style with our cutest Christmas Snowman cup. This 12oz guy is perfect for little hands and is sure to keep kids entertained while enjoying their favorite drinks. Our snowman is fantastic for holiday parties and will keep the kids happy for hours. Launch date: 2004.

Congratulations on your growing family. At belly bar, we are committed to providing moms-to-be and new moms with the highest quality prenatal nutrition in forms that are easy to take and tasty. Whether moms are trying, pregnant or nursing, building the right nutritional foundation is essential for them and their baby. Belly bar prenatal chocolate vitamins are delicious, fortified bites of real chocolate and chewy soft nougat that make getting their complete prenatal vitamins a moment of pleasure. Each box contains two bottles one with chocolate prenatal vitamins and one with DHA chocolates. Enjoy 1 ball from each bottle daily. Carrying a baby to full-term is so important, and studies show that eating chocolate daily may help. Launch date: 2012.

Ready to giggle and groove...Celebrate with Julie K as she delivers with a musical medley of happy times for the family. Her retro vibe shines and gives kids plenty to smile about. Launch date: April 2012.
Awards: 2012 CD of the year award by Creative Child Magazine

The Cardinal Gates Wrought Iron Decor Gate (Model WI-30) is a beautiful new "twist" on our best-selling stairway safety gate. Available in bronze or black, this gate is both attractive and highly functional. With durable all-metal construction, the Wrought Iron Decor Gate is for indoor use only. Launch date: December 2012.

The Infantino Pop and Play Swap Gym is like no other with customized features that let parents create lots of ways for baby to play. The 3 activity pods on the main activity center of the gym can be interchanged with other Pop & Play™ Pods. The pods are also great stand alone toys so they can be used solo or on the go-go. Just use the VELCRO® brand closure strap to attach it to a car seat, stroller or gym. 4 Great Ways to Play: Newborn Overhead Discovery, Tummy Time, Sit & Play, Crib Activity Center. Launch date: August 2012.
Awards: 2012 Parents Magazine Toy of the Year

Potty Training Little Ones is geared towards making potty time fun for children. The book walks through each step of potty training. From the time the child is introduced to the potty to the time he or she is ready to go and make it part of their routine. This fun and colorful book also motivates kids by providing coloring pages for each activity - choosing a potty, going for the first time and washing hands.
Awards: National Parenting Seal of Approval 2012

The Cuddle Bear from Elks & Angels is nature's answer to a cuddly companion for little ones. Its silky soft texture made from Australian shearling has a darling gentle face and is flat for ease of cuddling and sleeping on. Sheepskin has a host of benefits, that make this toy hard to resist, it is easy-to-clean, static- and stain-resistant, anti-bacterial, hypoallergenic, and flame retardant. Plus, since it's made with sheepskin, it's incredibly breathable and never smells! Sheepskin is also said to be very soothing and calming for little ones to swaddle into. This adorable cuddle buddy is a cute companion for little ones and has so many great benefits. Launch date: October 2010.
Awards: 2012 Mom's Choice Gold Award

Quirky and colorful, Under the Nile Scrappys are made from 100% Egyptian Organic Cotton Scraps left over from our clothing scraps. Wastefulness is not in our nature-any time we see a chance to upcycle, we’re going to. Measures 10" in length. Slim body design makes stuffed animal easy to hold. Made of 100% GOTS certified organic Egyptian cotton. Launch date: September 2012.

Whoo Hooo! You little one now has a new friend! Measuring 6", this owl toy will be your child's favorite new companion, especially while on the go! Made with the finest 100% GOTS certified Organic Egyptian cotton.

Quirky and colorful, Under the Nile Scrappys are made from 100% Egyptian Organic Cotton Scraps left over from our clothing scraps. Wastefulness is not in our nature-any time we see a chance to upcycle, we’re going to. Measures 10" in length. Slim body design makes stuffed animal easy to hold. Made of 100% GOTS certified organic Egyptian cotton. Launch date: September 2012.

The Nutbrown Hares are playing I Spy as they hop through the snow. They spy something that belongs to a tree, a bird, and a spider. They spy something that belongs to Little Nutbrown Hare - something that is only there when the sun comes out. But what does Big Nutbrown Hare spy that belongs to him and is his favorite thing of all? Launch date: September 2012.

Developed under the guidance of a wide range of doctors, teachers and child development specialists, and approved by babies and parents of all ages, Baby Blanket Music takes songs from parents' favorite artists and arranges them just right so that now they can be babies' favorites too.  Albums feature songs made famous by The Beatles, Billy Joel, Elton John, Lady Gaga, Madonna, Michael Jackson, John Mayer, Garth Brooks, Simon & Garfunkel and more. Launch date: April 2012.

This is a version of Tempera Paint without any harsh chemicals and always safe for curious mouths. Tempera paints are made with the same organic fruit and vegetable pigments and are a great step up from our Original Naturally Safe Finger Paints. They do not have a tactile texture, but are smooth and silky. Paints come in 2 ounce jars with 4 colors and make over 12 ounces of paint. Paints come in powder form, just add water in a separate container. Caution: Do not add too much water, it can ruin the paint consistency. CPSIA Compliant. Please supervise children at all times when using this product. VEGAN, no wheat, no dairy, no sugar, no preservatives.

Crayons made from edible ingredients, so as always, hand to mouth safe. Don't worry about petroleum or other toxic additives in our crayons...made with organic ingredients: organic fruit and vegetable powders and practically good for you. VEGAN, no wheat, no sugar, no preservatives.

Wee ones, decorate the sidewalks...No Lead in this chalk. Safe enough to eat and fun to use. Made with Organic Ingredients. Yes, totally eat-a-ble, VEGAN, no wheat, no sugar, no preservatives, no dairy. Chalk is thick and perfect for baby to hold. Comes in 5 organic colors:  Green, Yellow, Orange, Pink & Purple.
— As of 09/25/2012 this product had 4.5 out of 5 stars from 2 reviews on Amazon.com.

The Playskool Rocktivity Walk 'N Roll Rider will surprise and delight babies with more than 15 rockin' tunes and fun sounds. It converts easily from walker to ride-on, and makes music with every step and scoot. Babies will jam along as it plays tunes parents already know and love like "I Like to Move It," "Walk Like an Egyptian," "Life Is a Highway" and "Ticket to Ride." Encourages kids to be active. Dashboard has beeping horn, revving engine key and a Giraffalaff character with fun phrases. Launch date: 2012.

The Butterfly Garden wall art kit makes a beautiful design of precious pink flowers and butterflies. This darling look will grow with children for an enduringly sweet decor focal point. This wall decal kit also includes three 3-D butterflies for an added dimension of fashion. The kit comes with 3 sheets of stickers to bring the 47"h x 56"w Butterfly Garden to life. Launch date: October 2011.

Happy monkeys, swinging from the trees with bananas adds some jungle fun to a child's room. These wall art decals bring imagination and happiness to the walls. This kit comes with 2 sheets of fun-loving monkeys and vines to create a splendid scene, measuring 45.5"h x 44"w. Launch date: October 2011.

The Monkeying Around chandelier is friendly and  fun in a child's room or a nursery. Tiers of playful monkeys hanging from trees is an adorable addition to the décor, bringing a smile to your space. The chandelier comes with one 10.25" x 14" piece and does not include a lightbulb or cord set. Launch date: October 2011.

This pink and white chandelier with butterflies and flowers adds an adorable accessory to a little girls room. Shimmering tiers of pink reflect the light of the room and bring a dollop of delightful style. The chandelier comes with one 8" x 12" piece and does not include the lightbulb or cord set. Launch date: October 2011.

Festive Wintery Pull-along Penguin & Polar Bear toy. Improve hand-eye coordination, problem solving skills, and movement abilities. 5 Stackable penguin and polar bear blocks.

Coddlelife products are BPA free, contain no potentially toxic ink, are affordable and of high-quality. The bottles are designed with the latest nipple venting technology to reduce colic, ear infections, burping and spit up. While other bottles on the market may reduce colic, Coddlelife’s award-winning, patented system is the only fully-vented nipple system that vents air and contains the fewest parts to clean and sterilize. Launch date: October 2009.

The Philips AVENT Natural Bottle allows infants to bottle-feed in the most natural way. Featuring a wide breast-shaped nipple, the bottle encourages natural latch on. The bottle also features an advanced anti-colic system, pumping air into the bottle and not baby's tummy. Launch date: June 2012.