Little imaginations will soar with this adorable bookcase. The FUNctional design revolves for easy access and includes a vintage airplane motif with a control tower storage compartment and two shelves (12" and 10") to keep favorite storybooks up and off of the floor. The bookcase coordinates with our Fly Boy Airplane Rocker (RAB00038) Assembled dimensions: 13" L x 13" W x 37" H. Launch date: September 2012.

Don't tell baby that they are only 1.5 ounces. Edushape's Edu-Weights look like barbells, but are really rattle/shakers designed to stimulate babies and encourage development of their fine/gross motor skills, hand-eye coordination, auditory sensory stimulation and visual stimulation. Specifically designed with high contrast colors, pattern and different textures. For ages 3 months and up. Launch date: June 2012.

Introducing sleek, light weight thermal food containers that are free of the bulky plastic that other containers have. Keeping foods hot or cold for 6+ hours, they are perfect for lunch boxes or even for Mom. Virtually indestructible, they're great for at home, at daycare, on play dates or traveling. The 12oz/350mL stroller pack or purse friendly size is designed for little hands to hold and little fingers to snack from. Launch date: October 2012.

This great Indoor Play tent comes in 2 burlap and 6 canvas fabrics. Tent poles can be ordered in many colors or stained. Support poles are 57" tall to the top point. The tent is 40" deep and can go from 30 to 36" wide. Easy to assemble, this tent is for indoor play. Made in the USA. Launch date: 2012.

Wonder Bumpers are the safe sleep solution. Scientifically proven to be safe, the Wonder Bumpers: Increase airflow and reduce CO2 re-breathing; Eliminate suffocation and entanglement risk; Protect baby's head and body; Inhibit toddler from climbing out; Keeps limbs safely inside. Made to fit ANY crib, Wonder Bumpers sleek, vertical design effortlessly zip on cribs in a downward motion ensuring babies do not have access to the pull. With no unsafe ties they are super easy to use and easy to wash. Launch date: September 2008.

SnoozeShade is the on-the-go sleep solution for babies. SnoozeShade is the leading black out blind for strollers, pack 'n plays and car seats blocking out sun, rain and bugs. It blocks 94% of light to create a dark and cozy sleep environment for babies, and protects them from the sun with SPF 50. SnoozeShade is easy to assemble with Velcro straps, which is especially great for traveling! It has becoming the hottest new baby product for moms and dads on-the-go. Launch date: January 2010.
— As of 09/13/2012 this product had 4.8 out of 5 stars from 25 reviews on amazon.com. Pros: Protects babies from sun but lets fresh air in; doesn't make stroller interior too hot. Cons: One user said after time the Velcro detached from the mesh.

Kids will be amazed as they watch their puzzle come alive with the Puzzle Double! Discover It! Floor Puzzle Bugs. Taking the concept of a traditional puzzle to a new level, this Discover It! puzzle includes five fun, 3-D lenticular stickers. When kids finish piecing together the beautiful 30-piece, talk about puzzles, they simply add the stickers to their matching place in the scene and watch the puzzle come to life and move and change. Additionally, after assembling the puzzle kids can turn it over for a fun coloring activity (crayons not included). Puzzle Doubles! Discover It! puzzles will provide children multi-dimensional ways to discover and learn! Puzzle measure 24" X 18". Ages 3+ years. Launch date: 2012.

All aboard the Animal Express Train to learn about animal shapes and colors. Animal Express Train has three play modes- Learn the Color and Animal Shapes, and Find It! that are played by simply inserting the plastic animal shapes into their proper slots. Mode three allows children to control the train by using the infrared remote control to move the train forward and backward. While the train chugs along it plays melodies, the wheels move and the nose blinks. The animal shape pieces can be stored in the handy storage compartment inside the train. Animal Express Train also has an automatic shut-off feature that preserves the battery life of the required three "AA" batteries for the main unit (included) and two "AA" batteries for the remote(not included). Launch date: 2012.

Our count and learn ATM machine will guide children through the grown up world of banking. With three play modes and five different coin values it encourages kids to go to the bank, count coins and determine values. Kids will have a great time inserting the ATM card and entering the PIN number to deposit and release their coins. Requires two "AA" batteries (included). Launch date: 2012.

Step Ups! 4-In-A-Box puzzles area great “starter” puzzles and will help little hands develop their fine motor skills. Step Ups! Puzzle sets contain four puzzles depicting fun characters that young ones will easily recognize. The puzzles progress from 2 pieces to 4 pieces to 6 pieces to 8 pieces, giving children the opportunity to grow with the set as they grow and develop. The 8 piece puzzle brings the characters from the other three puzzles together in one animated scene with lots to discuss and talk about. Step Ups! Are a great way to help toddlers begin building their tactile and problem solving skills. Each puzzle measures approximately 12.5” X 8.5”. Launch date: 2012.

Step Ups! 4-In-A-Box puzzles area great “starter” puzzles and will help little hands develop their fine motor skills. Step Ups! Puzzle sets contain four puzzles depicting fun characters that young ones will easily recognize. The puzzles progress from 2 pieces to 4 pieces to 6 pieces to 8 pieces, giving children the opportunity to grow with the set as they grow and develop. The 8 piece puzzle brings the characters from the other three puzzles together in one animated scene with lots to discuss and talk about. Step Ups! Are a great way to help toddlers begin building their tactile and problem solving skills. Each puzzle measures approximately 12.5” X 8.5”.

Step Ups! 4-In-A-Box puzzles area great “starter” puzzles and will help little hands develop their fine motor skills. Step Ups! Puzzle sets contain four puzzles depicting fun characters that young ones will easily recognize. The puzzles progress from 2 pieces to 4 pieces to 6 pieces to 8 pieces, giving children the opportunity to grow with the set as they grow and develop. The 8 piece puzzle brings the characters from the other three puzzles together in one animated scene with lots to discuss and talk about. Step Ups! Are a great way to help toddlers begin building their tactile and problem solving skills. Each puzzle measures approximately 12.5” X 8.5”. Launch date: 2012.

Step Ups! 4-In-A-Box puzzles area great “starter” puzzles and will help little hands develop their fine motor skills. Step Ups! Puzzle sets contain four puzzles depicting fun characters that young ones will easily recognize. The puzzles progress from 2 pieces to 4 pieces to 6 pieces to 8 pieces, giving children the opportunity to grow with the set as they grow and develop. The 8 piece puzzle brings the characters from the other three puzzles together in one animated scene with lots to discuss and talk about. Step Ups! Are a great way to help toddlers begin building their tactile and problem solving skills. Each puzzle measures approximately 12.5” X 8.5”. Launch date: 2012.

Click It! puzzles take a traditional puzzle and blend it with today's popular technology. After completing the beautifully illustrated 24-piece "talk-about" puzzle, children can use any smart phone or tablet with a QR label reader application to "Click" the barcode and watch their puzzle come to life. The QR barcode will link them to a fun video animation of the puzzle that was just assembled. Additionally if kids flip the puzzle over, it becomes a fun coloring activity (crayons not included). Click It puzzles offer the traditional ways of learning along with the high tech ways to discover. Each puzzle measures 24"X18". Launch date: 2012.

Click It! puzzles take a traditional puzzle and blend it with today's popular technology. After completing the beautifully illustrated 24-piece "talk-about" puzzle, children can use any smart phone or tablet with a QR label reader application to "Click" the barcode and watch their puzzle come to life. The QR barcode will link them to a fun video animation of the puzzle that was just assembled. Additionally if kids flip the puzzle over, it becomes a fun coloring activity (crayons not included). Click It puzzles offer the traditional ways of learning along with the high tech ways to discover. Each puzzle measures 24"X18". Launch date: 2012.
Awards: 2012 Dr.Toy Best 20 for $20

Click It! puzzles take a traditional puzzle and blend it with today's popular technology. After completing the beautifully illustrated 24-piece "talk-about" puzzle, children can use any smart phone or tablet with a QR label reader application to "Click" the barcode and watch their puzzle come to life. The QR barcode will link them to a fun video animation of the puzzle that was just assembled. Additionally if kids flip the puzzle over, it becomes a fun coloring activity (crayons not included). Click It puzzles offer the traditional ways of learning along with the high tech ways to discover. Each puzzle measures 24"X18". Launch date: 2012.

Click It! puzzles take a traditional puzzle and blend it with today's popular technology. After completing the beautifully illustrated 24-piece "talk-about" puzzle, children can use any smart phone or tablet with a QR label reader application to "Click" the barcode and watch their puzzle come to life. The QR barcode will link them to a fun video animation of the puzzle that was just assembled. Additionally if kids flip the puzzle over, it becomes a fun coloring activity (crayons not included). Click It! puzzles offer the traditional ways of learning along with the high tech ways to discover. Each puzzle measures 24'X18". Launch date: 2012.

Enjoy two fun-filled playtime activities in one. Each Find It! product combines a puzzle and game into one highly educational, interactive learning experience. First assemble the puzzle, then play the game using the enclosed game pieces. For an additional learning experience, flip the game pieces over to play a word recognition game. Each 50-piece puzzle measures a gian 3'X2'. Launch date: 2012.

Kids will be amazed as they watch their puzzle come alive with the Puzzle Double! Discover It! 3D Space floor puzzle. Taking the concept of a traditional puzzle to a new level, each Discover It! puzzle includes five fun, 3-D lenticular stickers. When kids finish piecing together the beautiful 30-piece, talk about puzzles, they simply add the stickers to their matching place in the scene and watch the puzzle come to life and move and change. Additionally, after assembling the puzzle you can turn it over for a fun coloring activity (crayons not included). Puzzle Doubles! Discover It! Space puzzle will provide children multi-dimensional ways to discover and learn. Launch date: 2012.
Awards: 2013 TDmonthly Seal of Approval

Kids will be amazed as they watch their puzzle come alive with the Puzzle Double! Discover It! 3D Safari floor puzzle. Taking the concept of a traditional puzzle to a new level, each Discover It! puzzle includes five fun, 3-D lenticular stickers. When kids finish piecing together the beautiful 30-piece, talk about puzzles, they simple add the stickers to their matching place in the scene and watch the puzzle come to life and move and change. Additionally, after assembling the puzzle you can turn it over for a fun coloring activity (crayons not included). Puzzle Doubles! Discover It! puzzles will provide children with multi-dimensional ways to discover and learn. Puzzle measures 24"X18". Launch date: 2012.

Kids wil be amazed as they come alive with the Puzzle Doubles! Discover It! Ocean puzzle. Taking the concept of a traditional puzzle to a new level, each Discover It! Puzzle includes five fun, 3-D lenticular stickers. When kids finish piecing together the beautiful 30-piece, talk about puzzles, they simply add the stickers to their matching place in the scene and watch the puzzle come to life and move and change. Additionally, after assembling the puzzle you can turn it over for a fun coloring activity (crayons not included). Puzzle Doubles! Discover It! Ocean floor puzzle will provide children with multi-dimensional ways to discover and learn. Puzzle measures 24"X 18". Launch date: 2012.

Aurora's newest Fancy Pal lets kids carry their plush pet backpack style. This shimmery backpack with wave like detail comes with a 7" sparkly orange clownfish.

The Laugh and Learn Click 'n Learn Remote is baby's very own remote with so many buttons, songs and learning fun. With realistic styling and a light at the top of the remote, baby will delight in being in control of all the sounds and music. Baby can click away to learn about numbers, opposites, colors, greetings and first words. Turn the volume up and down or switch channels to hear a new station. With four songs and lots of realistic sound effects, baby will love being in control of their very own learning remote.

Itzabots are robot shaped ceramic planters that kids can customize with any of the included mix and match stickers. Create and recreate new companion as many times as kids like. When kids fill the planter with water and give it a little light, their itzabot will begin to sprout a thick head of grass "hair" within 5-7 days. The hair will continue to grow for 2 months with continued watering and styling. Available in three styles/sticker kits: Monster, Girl, and Robot.

Itzabots are robot shaped ceramic planters that kids can customize with any of the included mix and match stickers. Create and recreate new companion as many times as kids like. When kids fill the planter with water and give it a little light, their itzabot will begin to sprout a thick head of grass "hair" within 5-7 days. The hair will continue to grow for 2 months with continued watering and styling. Available in three styles/sticker kits: Monster, Girl, and Robot.