The new Calin Ballerina features the same sweet-smelling baby doll you know and love, this time in a beautiful little ballerina outfit. The tutu is a one-piece, so you won't lose anything, not even the adorable ballet slippers.

PlayTape® in 50' and 25' rolls can be torn to any length to create track layouts matching a child's imagination. See why the award-winning Track PlayTape® provides hours of railroading Fun that Sticks™!

Tweens will go wild over hair tats. Using the included stencil and hair chalk powder, kids can "tattoo" designs like butterflies, hearts and stars right on their heads.

 

Your Babblebaby™ doesn't talk yet...but it does have a language of its own! When you talk to your baby it will talk back! Babblebabies™ uniquely responds to your voice with over 80 different real baby sound combinations including babbles,coos,cries, and giggles! It’s designed to be the perfect baby doll for little parents.This baby has light skin, blonde hair baby and blue eyes.It looks, feels, and sounds like a real baby.

With the Mobile Device Microscope, kids can turn their SmartPhone or Tablet into a MICROSCOPE! Kids can examine bugs and minerals up close and personal. Turn your device to camera mode, and attach the mini-microscope to the camera's eye - suddenly, you have a microscope!

Each Z-Strux set can make four possible builds. This set includes 395 pieces, including two construction-worker figurines. When completed, the build is 26 inches tall.

This great new science kit from Science Wiz lets kids accomplish college-level experiments with sound by building an Edison-Style phonograph and downloading free apps from the web. There are twenty different activities that kids can do with this kit.

With this kit, kids can create an arcade out of electrical circuits - and then have fun playing with their creation! It's like two toys in one. Combining lights, sound, and motion, this is the most elaborate Snap Circuits kits yet!

This brand new offering from Boogie Board re-envisions the board as a transparent screen that can be used for tracing anything. Practice letters, numbers, and shapes, then press a button to clear the design.

Ambi's Key Ring is a rattle and teether in one. Brightly colored keys are secured on a sturdy ring. Mention ToyDirectory for special considerations

Ambi is relaunching their classic line of toys. Vintage-looking, with bright primary colors, the twin rattle is an iconic baby product. Its sleek design is perfect for little hands. Mention ToyDirectory for special considerations

The Sweet Ink Tattoo Kit comes in a beautiful, decorative tin. Each kit includes one pack of transfer tattoos, 27 foil bracelets, 4 stencils, 2 body markers, 1 glue, a brush for glitter tattoos, and two colors of glitter.

Dinosaur habitats include a high-quality figurine, and environmental base, and prehistoric slime, like lava, swamp slime, tar, or swamp water! Dinos can be slimed, and demo beautifully thanks to their themed base and hands-on slime.

Unleash your inner warrior and soak your targets with the bow-blasting soakage of the Dolphina Bow Blaster! It's easy to load this stylish soaker with up to 25 ounces of water, then you just pull the handle back and push it forward to fire a blast of water at your target. Show off your skill and soak your mark with the Dolphina Bow blaster!
Awards: 2015 TIA Outdoor Toy of the Year

Meet MiP, Your New Robot Friend! Equipped with GestureSense™ technology, any hand motion controls MiP. Using its free app, you can drive it, play games & more all while MiP balances on two wheels!
Awards: 2015 TIA Innovative Toy of the Year

Go on a trip with the Go! Go! Smart Animals Zoo Explorers Playset by VTech. Explore and learn about animals, colors and more with the SmartPoint rhino and electronic zoo entrance. You can also connect to other playsets including Go! Go! Smart Wheels for even more fun!
Awards: 2015 TIA Infant/Toddler Toy of the Year

Go on a Shopkins™ spree and shop till you drop with the Shopkins™ Small Mart! Slide your characters down the delivery chute and then have some fun on the treadmill register at the check out counter! Complete with 2 exclusive characters and a shopping trolley. Collect them all!
Awards: 2015 TIA Girl Toy of the Year

It's a modern twist on the popular Simon game, the classic fast-action game where you need to remember and repeat the patterns. The Simon Swipe game has the iconic colors, lights, and sounds of the classic Simon game in which you respond to the ever-increasing pattern of the light and sound combinations, but now touch screen technology adds an extra challenge to the game. Swipe the lights to conquer the colors! To master this challenging game, you need to tap, swipe, and reverse your way to victory as you try to repeat the pattern of lights and sounds. When you hear the music and see the lights flash, you've leveled up and a new pattern will start. If you make a mistake, the buzzer will signal the end of the game and the unit will let you know your score. 4 ways to play!
Awards: 2015 TIA Game of the Year

Zoom down the runway and off on another tough cargo mission with the biggest and most demanding LEGO® Technic plane yet. This is so much more than just a model, as it has a range of real-world functions to help it do its job. Move the joystick and watch the flaps, elevators and ailerons move, then activate the LEGO® Power Functions motors to open the front and rear cargo bay, retract the landing gear and spin the propellers. It’s just like the real thing! Rebuilds into a Transport Hovercraft.
Awards: 2015 TIA Educational Toy of the Year

Introducing LEGO FUSION – Real-life LEGO builds that come to life in virtual games. Rule your town and create it the way you want by building with real LEGO bricks that come alive in this virtual world! Find out what your mini citizens need in the LEGO FUSION Town Master app for your smartphone or tablet. Then build it with real LEGO bricks! Create restaurants, shops, fire stations, roads and more on the LEGO FUSION capture plate. Snap it into your virtual game with just a click and watch it come to life! Earn valuable studs and happiness for your citizens by completing missions and mini games as they pop-up throughout your town. Expand your virtual world in every direction. LEGO FUSION Town Master includes Mayor minifigure. Features 256 LEGO pieces including the LEGO FUSION plate for capturing your LEGO creations digitally. A ‘Get Started Guide’ with inspiration and instructions for play. The LEGO FUSION Town Master app is downloadable from U.S. app stores and is required for gameplay. The LEGO FUSION Town Master app includes a free trial of the full experience
Awards: 2015 TIA e-Connected Toy of the Year

Control him if you can! Boomer is the incredible Zoomer Dino that only you can tame! With real dinosaur movements, sounds and incredible dino-sense abilities, Boomer can detect when you’re nearby and interacting with him. But watch out! Just like a real Dino he can get angry, spin around, chomp and roar! Using True Balance Technology™, Boomer perfectly balances on two wheels as he roams freely, exploring your home. Use your hands or the included controller to tame his Dino nature and build your friendship. But, don’t make him mad by pulling his tail! He doesn’t like it! He might even let out dino-sized burps and farts! Become a true dino master and control him if you can with Zoomer Dino!
Awards: 2015 TIA Toy of the Year, 2015 TIA Boy Toy of the Year

Create your own custom paint colors in minutes! Use the mixing guide to create your color or make up your own. This interactive kit provides everything you need to make 15 unique paint colors. Whether you experiment with colors or keep things simple, this kit guides you through every step of the process!
Awards: 2015 TIA Activity Toy of the Year, 2015 TIA People's Choice Award, 2014 Time to Play Media, Parents' Choice, National Parenting Publication, Toy Insider's Top Toys for 9+years/Tweens, The National Parenting Center's Seal of Approval and Toys R Us Holiday 2014 Hot Toy List Award Winner.

The new Ultimate Collector Series Star Wars TIE Fighter has 1,685 pieces. The finished model is 18.5" tall, 12" long, ~12" wide, and comes with a display stand and TIE Fighter Pilot minifigure.
Launch date: May 2015
— Two out of 11 retailers told TDmonthly in a May 2015 survey that Star Wars LEGO was their best-selling licensed toy property.

Split before he splats on you! Players squeeze the seagull's tail as he flies over the sunbathers below. The kid-powered pump on the seagull's tail randomly squirts bubble solutions; if he splats on your sunbather you lose a playing piece. This unique games provides hours of foamy fun for all ages! 2-4 players.

LightUp combines the best of both worlds by bringing together an engaging hands-on electronics platform with an interactive iOS mobile app. LightUp kits introduce key STEM (Science, Technology, Engineering, Math) concepts, teaching kids how to explore their world with electronics and code. Snap together magnetic blocks to build circuits in seconds (no soldering or wiring needed). Download the free LightUp Learning iOS app for project ideas and personalized guidance. See electricity flow with the in-app augmented reality LightUp Lens. Learn 100+ key STEM concepts about electricity, circuits, and engineering with the Edison Kit.