Products from AURORA WORLD INC.
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Below are a select number of products from AURORA WORLD INC.
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These lovable 8" mini flopsies are part of the North American Wildlife line. Each has dark hooves and golden or dark brown fur along with proud bull horns that stick straight up in the air. These bulls prefer to lounge on their soft bellies, rather than charge at strangers. These guys are full of beans (literally, no bull) and double bagged for safety and durability. He is new as of mid-year 2006. ToyDirectory Product ID#: 8412 (added 6/27/2006) .
This adorably soft 8” pug fits snugly in his very own pink purse that is adorned with hearts. He can be removed from the purse for added play value.
—“Aurora sells those cute little Fancy Pal purses. That sells really well,” was the observation made by Sherry Collins, owner of Abundant Joy for All Ages in Spring, Texas.
— “Right now, with the girls, it's the Aurora pets and pocket book — The Fancy Pals: cats and dogs that come in a purse,” was the sales trend noticed by Jackie Keyes, buyer at Over the Moon in Hingham, Mass. Jan Grimsley, owner of Trademarks in Little Rock, Ark., agreed.
—The plush Pet Carriers are Aurora’s No. 1 seller and have won an iParenting Media award. Aurora announced an expansion of this product line in February 2006. ToyDirectory Product ID#: 8579 (added 7/18/2006) .
Every girl knows you have to kiss a lot of frogs before you find your prince, but at least the new KISS Fancy Pal from Aurora will make that task a bit less daunting. Girls will love the fact that this 6” Fancy Pal is actually two toys in one: a frog plush toy for cuddling and a fuzzy pink handbag for carrying stuff (including the frog) around. ToyDirectory Product ID#: 9626 (added 10/5/2006) .
Baby Talk playsets encourage talking and learning through SHAPES, SOUNDS, and LETTERS. ToyDirectory Product ID#: 9704 (added 10/19/2006) .
Recognized throughout the toy and gift industry with the 2006 iParenting Media Award, 2006 N.A.P.P.A. Honors Award, Family Fun Magazine Toy of the Year 2006 and one of Parents Magazine's 2006 Toys of the Year, Aurora's Baby Talk line features five individual play sets that include an "on-the-go" carrier containing four related plush items (3.5", with sound) inside. Children use the play sets to associate shapes with words and sounds - each plush item is embroidered with its name. For example, "My Photo Safari" includes a camouflage truck with giraffe, elephant, hippo and tiger inside. "My Aquarium" features a blue aquarium with sea horse, whale, dolphin and fish. Other sets include "My Firetruck Friends," "My Fruits and Veggies" and "My Garden Friends." ToyDirectory Product ID#: 9831 (added 10/27/2006) .
The redesigned Pet Carriers feature six new styles including dogs, a horse and even a unicorn. The carriers feature a loop showcasing detachable and interchangeable charms, which replace the embroidered phrases that used to adorn the most popular product from Aurora. ToyDirectory Product ID#: 9832 (added 10/27/2006) .
The North American "Flopsies" collection captures the essence of North American Wildlife in the softest, most huggable plush. Retailers will adore this new set of furry friends including Builder the Beaver, Bandit the Raccoon and Maury the Moose. ToyDirectory Product ID#: 9833 (added 10/27/2006) .
The Spring Fancy Pals line is "All Dressed Up" this Easter with three new lovable bunnies decked out with springtime outfits. The three different styles include lavender bunny with white and pink polka dotted dress and flowered headband; a white bunny in a denim jacked with pink cuffs and a strand of pearls around the neck; as well as a pink bunny in a flowery shirt with denim pants. ToyDirectory Product ID#: 9834 (added 10/27/2006) .
MSRP: $11.99Age Range: 3 and up SKU or Item #: 08482Launch Date: January 2007Gender: Boys And Girls
This adorable 7” product features a pet carrier adorned in an abundance of fur, available in pink and purple, with a removable, cuddly white bunny inside. The spring look of the carrier is completed with pearl handles and a decorative matching bow. Launch date: January 2007. ToyDirectory Product ID#: 10032 (added 11/10/2006) .
MSRP: $11.99SKU or Item #: 15159Launch Date: January 2007Gender: Boys And Girls
This 12” plush pillow holds an adorable bright yellow chick and features the phrase “You’re Just Ducky!” Other varieties include One Cute Chick, Somebunny Loves You, and Cute As A Bug. Launch date: January 2007. ToyDirectory Product ID#: 10033 (added 11/10/2006) .
MSRP: $4.99SKU or Item #: 08435Launch Date: January 2007
These brightly colored 3” dolomite eggs open to reveal a candle. They come in four styles and are perfect for spring decoration around the home. Launch date: January 2007. ToyDirectory Product ID#: 10034 (added 11/10/2006) .
Pirates "ARRRRR" all the rage, thanks to Aurora (and some clever amusement park rides and action-packed high-budget movies). Aurora's plush Pirate Max Treasure Chest highlights the all new Pirate Max line for 2007. The 6" on-the-go chest opens and closes, fastened by a velcro attachment. There are four, 4" characters inside, each making a fun sound. Captain Max and Mate Max both "Woof," Chump the Monkey makes monkey noises (think "E-e-e-e-e-o-o-o-o-o") and "Arrr" the Parrot chirps and squawks accordingly. The line also features Aurora's Pirate and Mate Max Flopsies, as well as Pirate Max and Mate Max body puppets and a Max Lil' Pack (a 13" backpack). ToyDirectory Product ID#: 11165 (added 1/15/2007) .
Aurora World Inc.'s "Nature Babies" (12", 24 styles, MSRP: $11.99) is an all-new line of 24 pups, kittens and baby jungle animals. This beautiful collection of animals look so realistic, one can't help but pick one up and adopt them on the spot. Each comes with a tent card for adopting. With a wide selection of babies from the animal kingdom, kids of all ages won't be able to keep their hands off these adorable best friends to come. Watch Toy Fair demo videoToyDirectory Product ID#: 11166 (added 1/15/2007) .
MSRP: $19.99Age Range: 1 and up SKU or Item #: 09552Launch Date: October 2007Gender: Boys And Girls
This on-the-go carrier holds four 4”-tall plush characters — Santa, elf, snowman and reindeer — each with its name embroidered on the side. The characters play a Christmas tune when squeezed, and the carrier features a candy cane handle. The set is suitable for ages 6 months and up. "Santa's Workshop encourages learning and development, and is good for travel since it's an 'on-the-go' item," Aurora World Inc. Public Relations Representative Dan Grody told TDmonthly. Launch date: October 2007. ToyDirectory Product ID#: 12623 (added 5/2/2007) .
Aurora's 8" Bushy Squirrel carries an acorn and comes in brown and gray versions. It is 8" x 5" x 8" in dimension and weighs approximately 1 lb.
— When asked about best-selling plush in his store, "Jac" of Jac's Dolls in Inman, S.C., said, "Aurora. I have just about given up on the Webkinz."
— A few Aurora plush items a month are what retailers told TDmonthly they sell of the brand on a regular basis.
— In spring 2007, three of 62 retailers cited Aurora as tops in the plush/puppet category with customers. ToyDirectory Product ID#: 13744 (added 6/26/2007) .
The 8” Mini-Flopsies line includes over 30 creatures, including the latest ones geared at boys as well as girls: Iguana, Praying Mantis, Lady Bug, Tarantula, Gecko, Horned Toad and Leaf Bug. The new Mini-Flopsies line also includes “political” plushes, with a GOP Elephant and a Demo Donkey. ToyDirectory Product ID#: 14878 (added 8/24/2007) .
The Playtime Puppets line includes 12” puppets and two 3-1/2” finger puppets. Gator, Froggy, Scruff, Moo Cow and Penguin are just a few of the characters in the Playtime Puppets family who make playtime for children more fun and interactive. Each puppet features velcro on its mouth and paws, feet or hands, and can hold two related finger puppets for added fun. Gator, for example, comes with his crocodile pal and a fish, while Moo Cow holds a bottle of milk and his friend the pig. Launch date: 2007. ToyDirectory Product ID#: 14879 (added 8/24/2007) .
The 8” Mini-Flopsies line includes “political” plushes in addition to its plethora of animal plushes. A Demo Donkey is also available. ToyDirectory Product ID#: 15273 (added 9/19/2007) .
The 8” Mini-Flopsies line includes “political” plushes in addition to its plethora of animal plushes. A GOP Elephant is also available. ToyDirectory Product ID#: 15274 (added 9/19/2007) .
Part of the Cheek to Cheek line, this giraffe pair has their poseable necks lovingly intertwined. The giraffes stand 13” tall. Also available in the Cheek to Cheek line is Romeo & Juliet, a pair of pink flamingos. Launch date: December 2007. ToyDirectory Product ID#: 15441 (added 9/27/2007) .
The Pink Panther plush stands 12” tall. Looking for love, he comes equipped with a detective’s hat and a magnifying glass. Launch date: December 2007. ToyDirectory Product ID#: 15442 (added 9/27/2007) .
Each adorable, puppy-dog-eyed Yoo Hoo plush comes with both paws holding a heart embroidered with the words “Hug Me” or “Luv Me.” The 8” plush is available in a purple or a pink variety. A 5” version of the plush is also available with an MSRP of $5.99. Launch date: December 2007. ToyDirectory Product ID#: 15443 (added 9/27/2007) .
MSRP: $15.99Age Range: 3 and up Launch Date: January 2008Gender: Boys And Girls
Each Travel Around the World set includes a toy travel case with a world map, a sticker sheet with 13 removable stickers to decorate the toy case again and again, and an 8” plush friend with a fun-facts tag and a hangtag that one can personalize. The travel case measures 8.5” W x 6.5” H x 3” D. "There's real play value here — kids can sticker the case, or use other stickers and make it [their] own. Secondly, kids can put other Aurora animals and personal belongings inside,” said Sean Hellenbrand, Aurora's director of sales for the gift division. “The plush animal is a lifelong friend for your child." Launch date: January 2008. ToyDirectory Product ID#: 16263 (added 11/27/2007) .
MSRP: $15.99SKU or Item #: 21122Launch Date: June 2008Gender: Boys And Girls
Part of the company's eco-friendly plush line, Aurora Naturally, this teddy bear is handmade in Indonesia of 100-percent soy fiber on the outside and stuffed with 100-percent Kapok, which is a hypoallergenic, silky fiber from the seed pods of kapok trees in the rainforest. Its hangtag is printed on 100-percent recycled paper. The 7.5" and 12" plush carry respective suggested retail prices of $15.99 and $39.99. Launch date: June 2008. ToyDirectory Product ID#: 19331 (added 6/13/2008) .
This dapper penguin sports soft fur and vinyl feet.
— Aurora plush, such as huskies, polar bears and penguins, are top sellers at The Santa Claus House in North Pole, Alaska, Operations Manager Susan Miller told TDmonthly in summer 2008. ToyDirectory Product ID#: 20388 (added 9/2/2008) .
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