The Amazing Sea-Bubble is a return to the version everyone remembers from decades past, but it's vastly improved. The complete set includes Zoo-Quarium 10 oz. tank, Aero-Vent lid, and pouches that include purifier, eggs, and growth food. It also features universal clasp, aqua-leash, calibrated feeding spoon, user guide and insurance policy. It's all mounted on a footed blister card with convenient butterfly hook. Instructions are provided on the back of the blister card.
— We've been selling a lot of sea monkeys lately," said David Campbell, owner of Amazing Toys in Great Falls, Mont. when asked about the science and nature section of his store.

Curious minds can investigate the magic of electricity through the distinctive and versatile 10-in-1 Electronics Lab. Young electronic engineers can build 10 different circuit projects with one unit, including a Morse code telegraph, a burglar alarm and a radio that really works. The 20-page illustrated project guide provides easy-to-follow instructions and diagrams, and the spring-coil construction means no tools or soldering are required. The lab requires a nine-volt battery, which is not included.
— "For boys 8 to 12, we steer a lot of them toward science. We have a lot of science kits that are fun, [such as] GeoSafari by Educational Insights," said Linda Hays, owner of Hopscotch Inc. in McMinnville, Ore.
— Michael Lanz, owner of Kiddy Corner in Ellington, Conn., said that “anything to do with science — science kits by Educational Insights,” will probably sell well during the holidays 2007.
— Two of 54 retailers predicted that science kits from Educational Insights will sell well for tween boys at Christmastime.

Using snow and ice to camouflage the polar bear and blue water to conceal the whale and fish, players arrange and rearrange six transparent puzzle pieces so that the animals are camouflaged in their correct environments. The single-player game gets progressively more difficult after each game, with four levels of difficulty. Puzzle pieces and cards store in the game board’s pull-out drawer, making this the perfect on-the-go game. The game comes with a game board, 48 challenging puzzle cards, six puzzle pieces and a solution book.
— Camouflage is a highly popular game at Evan’s Toy Shoppe in Hamden, Conn. Owner Lori Hershman told TDmonthly in December 2007 that they sold “close to 300” in a single month.

The neon-colored foam glows when the lights are turned off. The foam sculpting beads are reusable, lightweight, non-toxic and won’t dry, harden or stick to surfaces, providing hours of mess-free fun. The pack includes six neon bricks in white, green, pink, yellow, blue and orange.
— “PlayFoam has been selling extremely well for about the last two years,” said Owner Melodie Ingwersen of Creative Kids Toy Shop in Columbia, S.C., in early spring 2008.
— “Our No. 1 activity set is PlayFoam,” Ingwersen reiterated in April 2008.
— In April 2008, four of 50 retailers named play foam as a best-selling item, while two of the four named Educational Insight’s product as the best-selling kit their stores.

The kit features 30 snap-together parts, a rock-like base with six plant fossils, a dinosaur jawbone fragment, support rods, a full-color T-Rex action poster and full-color assembly instructions. The skeleton displays beautifully after assembly. “Dinosaurs are very popluar right now and our product is a great quality for the money,” Educational Insights Inc. Advertising and Public Relations Coordinator Heidi Bultman told TDmonthly. “Also, our dinosaur can be put together over and over again, and does not use glue.” Launch date: January 2008.

The strategy game teaches spatial reasoning and critical thinking skills. “Giant Blokus is fun to play, easy to learn and has huge games pieces,” Educational Insights Advertising and Public Relations Coordinator Heidi Bultman told TDmonthly. Launch date: January 31, 2008. THIS PRODUCT IS NO LONGER DISTRIBUTED BY EDUCATIONAL INSIGHTS. 12/4/08.

The game is great for travel and brain exercise. The game features 48 different puzzles at differing levels of difficulty. “Kids will also like it because it has planes,” Educational Insights Advertising and Public Relations Coordinator Heidi Bultman told TDmonthly. Launch date: January 31, 2008.

The game teaches color recognition and enhances logical thinking skills. “Kids will love the fast-paced game,” Educational Insights Advertising and Public Relations Coordinator Heidi Bultman told TDmonthly. It’s “very easy to understand and [there is] no reading required.” Launch date: January 31, 2008.

The game offers four play options: recognition of colors, number or shapes and free play. It also provides kinesthetic learning opportunities and promotes physical activity. “This product if fun and easy to use,” Educational Insights Inc. Advertising and Public Relations Coordinator Heidi Bultman told TDmonthly. “It also folds up nicely and can be cleaned easily.” Launch date: January 31, 2008.

Each of the five scented pencils in this set comes in a freshness tube and is designed to retain its Watermelon scent for two years. Smencils are made from 100-percent recycled newspaper. Many other scents are available.

Sparkling snowflakes, glittery stars, and shimmering fish are just a few of the dazzling creations kids can make with new Sparkle PlayFoam, now available in a rainbow of colors! Like classic PlayFoam, the new sparkly foam beads are non-toxic, and won’t dry, harden, or stick to surfaces, making clean up quick and easy. Launch date: 2008.

This Sea Monkeys kit comes with everything one needs to get started raising these living, swimming ”micro-crustaceans.” After treatment with the included water purifier, sprinkle the pouch of dormant Sea Monkey eggs into the tank, and watch the new pets appear and grow. It comes with a “growth guarantee.”
— “Another thing that sells really well is the Sea Monkeys. We sell a lot of those, and we had one of those on display,” Pat Cooley, owner of Cooleykatz Toys Livermore, Calif., told TDmonthly in August 2008 when discussing popular science and nature toys.
— “Kids still get so excited about those little kits,” said Janet Gregory, owner of Over the Rainbow Toys in Anchorage, Alaska. “A lot of adults seem to be drawn to them, too, because of the nostalgia factor.”
― As of 9.23.2010, this product had 4 out of 5 stars from 9 reviews on ToysRUs.com and was listed No. 10 in best-selling science and nature toys. PROS: Entertaining, educational, interactive and easy to use.

Isolate begins with the tactical positioning of game pieces on the board. Then it's a race to be the first player to "slide, separate, and remove" all your pieces. Simple to learn, yet challenging enough for experienced competitors. Isolate is a great game for two to four players of all ages.

The Kanoodle case holds two solitaire games that challenge the player to build colorful 2D puzzles and 3D pyramids. Once a child picks a design from the included puzzle book, he or she puts some of the pieces into place as shown, then fills the empty spots with the remaining pieces. Only one of hundreds of possible combinations actually completes the puzzle.
— Three of 68 specialty retailers named Kanoodle when asked about their top-selling toy or game in October 2008.
— Dean Smith, co-owner of JaZams in Pennington, N.J., told TDmonthly in October 2008 his store sells about 24 units of Kanoodle each month.

The Fossils Collection includes nine different fossils in a handy storage tray, an informational guide, a four-color insert card of photographed fossils, and a die-cut sheet of circle labels for the fossils. Fossils included are brachiopod, bryozoa, crinoid stem, gastropod, colony coral, ammonite, shark's tooth, fossil fern and petrified wood. Launch date: January 31, 2008.

This interactive cloth wall chart helps children learn about a subject that fascinates them — the human body. The hanging activity center comes with 16 soft, stuffed, self-sticking organs, and 15 embroidered labels, for hours of science fun. Children love to play with the beautifully detailed, self-checking pieces as they learn about the organs and where they are located in the body. It includes a giant cloth charge (38.5” x 19.5”) with grommets, 16 self-stick organs, 15 self-stick labels and an activity guide. Launch date: January 31, 2008.

This brain-building strategy game plays off the original Blokus but plays with entirely new configurations in four construction plans: steps, pyramid, tower and corner (shown). The player who ends up with the most squares showing from above wins the game. Launch date: 2008.

Tactile, colorful PlayFoam never dries out, can be molded and sculpted, leaves no residue, and sticks best to itself rather than the many surfaces of a home. Whether constructed into elaborate art projects or simply enjoyed for its unique texture, this double pack of PlayFoam in 12 colors contains enough to share.
— “PlayFoam is still strong,” said Janet Gregory, owner of Over the Rainbow Toys in Anchorage, Alaska.
— Of 44 retailers surveyed in late fall 2008, seven percent said PlayFoam is one of their top-selling items.

Kids' imaginations will run wild with this 2-piece set which include a dog "head" and matching dog "shirt!"

Great for:

• Dress-up centers
• Dramatic play
• Storytelling
• School plays
• Costume parties

Comfortable, high quality, washable fabric. Easy-to-use Velcro® fasteners make dressing up simple. Made from flame-retardant material. One size fits all!

Complete with a cow head and matching cow shirt, this two-piece set may be used for storytelling, dramatic play, school plays, costume parties and dress-up centers. The washable fabric is made from flame-retardant material and features easy-to-use Velcro® fasteners to make dressing up simple. It is designed as a one-size-fits-all costume.

Kids' imaginations will run wild with this 2-piece set which include a monkey "head" and matching monkey "shirt!"

Great for:

• Dress-up centers
• Dramatic play
• Storytelling
• School plays
• Costume parties

Comfortable, high quality, washable fabric. Easy-to-use Velcro® fasteners make dressing up simple. Made from flame-retardant material. One size fits all!

Kids' imaginations will run wild with this 2-piece set which include a tiger "head" and matching tiger "shirt!"

Great for:

• Dress-up centers
• Dramatic play
• Storytelling
• School plays
• Costume parties

Comfortable, high quality, washable fabric. Easy-to-use Velcro® fasteners make dressing up simple. Made from flame-retardant material. One size fits all!

Hear it crackle and feel it crinkle while you make animals, decorate frames and pencil cups, or roll it into a real bouncing ball. This special sculpting mix dries by itself, turning your idea into a fun work of art or keepsake. Foamfetti™ sticks to itself, to unfinished wood, and to paper. It’s easy to make all sorts of cool stuff with Foamfetti!

Includes red, blue, yellow, green, and orange.

Hear it crackle and feel it crinkle while you make animals, decorate frames and pencil cups, or roll it into a real bouncing ball. This special sculpting mix dries by itself, turning your idea into a fun work of art or keepsake. Foamfetti™ sticks to itself, to unfinished wood, and to paper. It’s easy to make all sorts of cool stuff with Foamfetti!

Includes red, orange, yellow, green, blue, purple, pink, brown, white, and black.

Think fast! What word means “a partially dried grape”? Be the first to say “raisin,” and you’re on your way to winning this riotous game of rapid word recall. Players take turns reading clues aloud, competing to blurt out the correct answer first and move ahead on the board. The first person or team to circle the board wins. Sounds simple, right? But as the race for the right word heats up, and the blurting gets boisterous, it’s easy to get tongue-tied! Blurt is a great vocabulary builder for kids, a hilarious addition to adult parties, and a must for family game night. Includes junior version for ages 7 to 9. For 3 to 12 players.