This pretty-in-pink Escalade is decked out with a working FM radio and rear speakers, open-and-close doors, see-through windows, chrome wheels, reverse-drive, a Power Lock® Brake System, and a 12-volt battery and charger. It has two forward speed settings: 2.5 mph and 5 mph.

With the new NASCAR Power Wheels, one of America’s favorite pastimes will be racing to kids’ own backyards. These highly detailed racecars, equipped with real engine sounds, will allow even the youngest drivers to feel like authentic NASCAR drivers. Choose from favorite racers including Dale Earnhardt Jr., Jeff Gordon, Jimmie Johnson or Tony Stewart. The vehicles deliver two child-appropriate speeds — 2.5 mph and 5mph — and 2.5 mph in reverse. The weight limit is 65 lbs. The package includes a 12-volt battery and charger. Launch date: May 2007.

Designed for Smart Sun Protection™ and healthier outdoor play for toddlers, each pair of these glasses features Kid-Tuff technology, including scratch-and-shatter-resistant polycarbonate lenses, 100-percent UVA & UVB protection, durable, lightweight tech-nylon frames and a comfortable rubber temple-fit. Little People, Animals of the Rainforest, Rescue Heroes and other styles are available.

Suitable for ages 6 months and up, this product features two adorable baby animals on their very own train car — with fun teeter-totter action. Baby can push or pull the car along, or move the animals' legs and heads for fun clicking sounds. The 7” x 5” train car links to the Amazing Animals Sing & Go Choo-Choo. Johnny’s Toys in Covington, Ky., sells five or six Fisher-Price pull toys per day, the store’s manager, Gary, told TDmonthly in early 2007.

This nylon UV-resistant car cover helps protect a Power Wheels vehicle from the elements. The bottom drawstring lets parents tie the cover down for added protection against the elements. The cover is screen printed with the Power Wheels logo. (Vehicle sold separately.)
― “For those who must keep the vehicles outside, the Power Wheels covers are the way to go,” said store owner Alice Pillivant, of Maynard, Mass. “At Gramps’ Garage, this accessory comes in seventh place on the best-seller list.”

Cosmetic parts, such as a mirror or a windshield, add to the value and realism of Power Wheels cars, Alice Pillivant, owner of Gramps’ Garage in Maynard, Mass., told TDmonthly. The more realistic the vehicle, the greater the child’s learning experience. 

Maintenance and repair, in addition to the original car shopping and ongoing experience, is all well and good; but vehicle ownership, especially among the younger set, should have a “fun” element to it, said Garrett and Alice Pillivants, owners of Gramps’ Garage in Maynard, Mass. Decals personalize Power Wheels vehicles and make them extra cool.

Fisher-Price Power Wheels switches prevent children from accidentally leaving the vehicles on for extended periods. They are an excellent sales point for Gramps’ Garage in Maynard, Mass. A key element of this product, Owner Alice Pillvant noted, is that customers need to come to Gramps’ Garage if they want switches because the switches “often have to be installed” and ― at least locally ― Gramps’ Garage is the place to go for Power Wheels installation.

This charger is for use with Power Wheels 12-volt battery systems with one gray battery. A built-in indicator shows the battery charge status so users can easily see when the battery is ready for use. The charger must only be used with a Power Wheels Type 12-volt lead acid battery.
― “We New Englanders have some sense of the reality that battery life can be enhanced by the use, at least on occasion, of overnight chargers,” said Alice Pillivant, owner of Gramps' Garage in Maynard, Mass. Fisher-Price Power Wheels chargers are her second-best-selling item.

This 12-volt battery has been designed to fulfill rigorous Power Wheels requirements to provide the best possible performance, durability and maximum play time for Power Wheels vehicles. It’s for use with Fisher-Price Power Wheels Advanced Series vehicles, with a Type 12-volt battery system only. It features an internal, self-resetting fuse and also comes with an instruction booklet containing important safety information. A 6-volt version retails for $28.
― Alice Pillivant, owner of Gramps’ Garage in Maynard, Mass., said of the Fisher-Price Power Wheels line: “Batteries are my very top [sellers]; they sell year-round. Because of the quantity I sell, I stay competitive with Wal-Mart and Toys ‘R’ Us.”

This Elmo sings and dances to a funny pizza song, and when children press his hand, Elmo’s pizza comes to life, too, opening its eyes and moving its mouth to the tune. Launch date: July 2006.

Using plug-and-play technology, parents simply plug this kid-sized stationary bike into their television’s A/V jacks to bring the arcade experience home to enable kids to be active while learning. Kids pedal and steer to play fun learning games right on the TV. Launch date: March 5, 2008.

Fast Action Football, an electronic action game for one or two players, encourages fast footwork. Play-by-play commentary and ESPN music are included. Three levels of play include: Training Camp, Rookie or Pro. There are 20 action-packed games in all.

Encourage open-ended play. Uses electronic audio prompts for three modes of play: Create & Discover, Idea Starters, and Color Starters. This product is height adjustable, and converts from easel to table.

Baby learns about animals through songs, animal facts and classic train play. Each electronic train car has unique features, sounds and three animals. This animal train is designed for sitting or crawling babies.

This 20-piece set includes 13 pieces of track, a motorized engine and trail car, a yield sign, a crossing sign, a gantry with a crate, a coal loader, and a crossing gate. It also comes with a live-action DVD. This product received the Oppenheim Toy Portfolio Platinum Award for 2007.

Lights, sound, talking, and a fun sing-along song helps children’s imaginations take flight as they learn about “high” and “low” with a little help from the Little People. The little figurines wiggle and wobble as kids spin the airplane wheel, and an easy-carry handle helps pretend flights soar through the sky. The plan comes with figures Mia, Roberto, and a pilot. It requires 3 AA batteries. This product received the Oppenheim Toy Portfolio Platinum Award for 2007.

Dora speaks directly to your child, sings songs, tells stories, and plays games. Dora can be personalized with a child’s information using a simple USB cable, CD-ROM and computer.
— Missy Beutler, sales associate at Tinkerz Toy Shop in Coeur D' Alene, Idaho, got calls for “lots of name brands and cartoons like ... Dora.”
— “Dora the Explorer,” was hot, agreed Ryan Donnelly, assistant manager of mass-market retailer Kay Bee Toy & Hobby in Boise, Idaho.
— Specialty toy retailers have told TDmonthly that Dora products are some of the hottest choices for little girls, despite their availability in mass-market stores.

Preschoolers can be-bop all day long with this digital media player — the first to provide a durable, easy way for youngsters to play downloadable songs and stories. It comes preloaded, but parents can add more files from their own collection or Fisher-Price Song & Story Online Store. The drop-resistant player features a 1.4” LCD screen, an SD card slot, software and more. It requires 2 AA batteries (not included). “We'll continue to develop a variety of toys to answer changing trends that will ultimately help spark imagination and enhance role-play fun,” Mike Sullivan, Fisher-Price marketing manager, shared with TDmonthly. Launch Date: July 2006.

This preschool-appropriate digital camera boasts a durable drop-resistant design, a rubberized outer shell, a 1.3” backlit color LCD screen, dual handle grips, two-eye viewing and auto flash. Features include 640 x 480 resolution, memory for more than 50 pictures, an SD card slot, software and more. It requires 4 AA batteries (not included). “Our motivation for product development is always grounded in a consumer need or want,” marketing manager for Fisher-Price Mike Sullivan told TDmonthly. “In this case, it’s 'durable and easy-to-use' preschool electronics. Since preschoolers may drop their toys, we wanted to develop an electronics line that would be tough enough for them to use.” Launch Date: July 2006.
— Steve Levy, owner of Toy City in Keene, N.H., got a lot of requests for the Fisher-Price digital cameras, “which I should have bought,” he said.
— Kidult products continue to grow in popularity, attracting ever younger fans. (VIEW ARTICLE)
— The Kid-Tough Digital Camera made the top-25 best-selling electronics toys for kids on Amazon.com as of December 28, 2006.

Babies sit on the brightly colored, friendly-faced zebra and enjoy music and lights as they play with the wiggly-jiggly character activities and the spinning bead roller on the handle bars. As babies becomes more confident, they can start to bounce and spin. As they do, the zebra rewards them with more energetic music and wacky sound effects encouraging them to bounce up, down and spin all around. An easy to grip handle bar and sturdy base allow the zebra to grow with a child from baby to toddler. It requires three AA batteries, which are included.

For babies 6 months and up, this motorized choo-choo train helps baby learn about animals through songs and classic train play. Each train car has its own unique features to charm baby. The engine captures baby’s attention with a light-up smokestack. When baby presses the stack, the train comes to life with a song about the animals as it rolls forward. Place any one of the animals in the driver’s seat to learn more about animal sizes, sounds, colors and features through one of five shorter songs. Tap the train bell to hear realistic animal sound effects. The second train car features a bead bar and space for an animal plus more space in the rear for seating and swinging on the monkey bar.  Moms can choose from two modes of play: “sit-at” for the youngest baby and “motion-activated” for the older crawling baby. The train includes three animal friends, a giraffe, elephant and monkey.

All animals fit into the ark (like the story says), and it folds up for storage. The deck has a removable drop-through door that can be used to put things in and take things out. It includes two of each animal — giraffe, zebra, lion and lamb — plus figures of Noah and his wife. Play pieces include two food baskets, a tool box and a flag with rainbow label on one side and cloud label on the other.

This fishbowl has water-filled walls where friendly sea creatures “swim”. Music, bubbles, and lights will entertain Baby. Tiny sea creatures live in three water-filled balls that baby can take in and out of the fishbowl. The fishbowl needs 3 “AA” batteries (not included).

Each I Can Play Piano comes with 1 AC adaptor and 1 song-and-game cartridge. Additional song-and-game cartridges are sold for $14.99 each. The three-octave piano keyboard plugs into the television to create a plug-and-play piano system. Color-coded keys are the perfect size for small hands. The keyboard can also be used for   take-along play. The “learning magic” lies within the proprietary Piano Wizard technology in the song-and-game cartridges, turning standard sheet music into a colorful game with fun, moving images that tell kids what note to play and when to play it. I Can Play Piano is easy because kids set the tempo and learn at their own pace. Another great bonus is that kids of different ages (even Mom!) can collaborate and play together, and the simple game becomes a fun family experience.  Each time kids play, they’ll get a score and visual feedback on how well they played, just like playing a video game.  The better they play, the higher their score, with positive feedback and unconditional applause to encourage them every step of the way.