| Products from MATTEL INC.
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Below are a select number of products from MATTEL INC.
This personal flotation device (PFD) is perfect for tubing, boating, canoeing and more. The colorful vest zips up to keep little girls safe and snug in the water.
ToyDirectory Product ID#: 17123 (added 1/18/2008)
This fashionable lunch kit looks like a purse. The outside of the bag features Barbie and her pals, while the inside flap features a picture window for girls to insert their own picture.
— Baltimore, Md.’s Barston’s Child’s Play
Owner Barbara Fineblum told TDmonthly
in April 2008 that Barbie products are her best-selling licensed items.
— Helen Dean, owner of Toy Safari in Alameda, Calif., also named Barbie as one of her best-selling licensed lines.
— In April 2008, 4 percent of retailers who spoke to TDmonthly
singled out Barbie as the best-selling licensed line of products in their store.
ToyDirectory Product ID#: 17122 (added 1/18/2008)
MSRP: $34.95Age Range: 6 and upSKU or Item #: M0683Launch Date: February 2008Gender: Girls
The doll wears a cheerleader costume in the likeness of Sandy’s outfit from the pep rally scene in the movie “Grease.” This doll is part of the Grease collection and comes with a musical doll stand. Launch date: February 29, 2008.
ToyDirectory Product ID#: 17121 (added 1/18/2008)
MSRP: $34.95Age Range: 6 and upSKU or Item #: L4687Launch Date: January 2007Gender: Girls
The doll combines hip clothes with flirty, pink Hello Kitty® accessories. Her outfit includes a white jacket, a bold pink belt, denim jeans, a hat, a cute bag and more. Launch date: 2007.
ToyDirectory Product ID#: 17120 (added 1/18/2008)
MSRP: $139.96Age Range: 14 and upSKU or Item #: K7965Launch Date: February 2008Gender: Girls
Part of the Barbie Fashion Model Collection, this little starlet is dressed in an intricately detailed pale gown, complete with black opera-length gloves and dazzling jewels. Her clothes are designed specially for her Silkstone Barbie doll body. Launch date: February 2008.
ToyDirectory Product ID#: 17119 (added 1/18/2008)
MSRP: $19.95Age Range: 6 and upSKU or Item #: L9583Launch Date: January 2008Gender: Girls
Part of the Dolls of the World Collection, this flamenco dancer hails from Spain. The doll is dressed in traditional flamenco dress, wearing a black and red dress adorned with a large black veil. She also wears exotic face paint, a red rose, earrings and a large necklace. Launch date: 2008.
ToyDirectory Product ID#: 17118 (added 1/18/2008)
MSRP: $24.99Age Range: 3 and upSKU or Item #: L9582Gender: Boys And Girls
The highly detailed doll is dressed in traditional Indonesian clothes and wears jewelry and an elaborate golden headdress. She hails from the exotic Indonesian island of Sumatra.
— Barbie is the best-selling fashion doll at Mr. G’s Toys & Expressions in Los Angeles, said Manny Rocha, general manager.
— Disney-themed Barbies were the hotties for the 2007 holidays at Toy Safari in Alameda, Calif., according to Owner Helen Dean. She said the store “sold tons of them.”
— Eight of 63 specialty toy-store owners agreed in January 2008 that Mattel’s Barbie is their best-selling fashion doll.
ToyDirectory Product ID#: 17026 (added 1/11/2008)
Remy comes with five food items tucked into the pockets of his apron. Simply press the button on his hand, hold one of the food items up to his nose, and watch him sniff and recognize the item. Remy is constructed of polyester and stands 15” tall. He also comes with three AA batteries.
ToyDirectory Product ID#: 17025 (added 1/11/2008)
MSRP: $29.95Age Range: 5 and upSKU or Item #: 45621PGender: Boys And Girls
This game invites kids on an adventure where they race around a wacky contraception constructed of random kitchen utensils. As they run around, kids must try to finish adding ingredients to the soup before Chef Skinner sees them. If Chef Skinner spots them, a wild and funny chain of events ensues. The first player whom successfully completes the soup wins.
ToyDirectory Product ID#: 17024 (added 1/11/2008)
MSRP: $113.00Age Range: 1 and upSKU or Item #: C6324Gender: Boys And Girls
The Laugh & Learn line, a new venture of Mattel’s Fisher-Price division, uses life-based items for baby’s learning play. The battery-powered Laugh & Learn phone uses a screen with animated images; and a handset with buttons, lights, and sounds including songs and greetings. Baby gets to Laugh & Learn while imitating adults baby has observed on the telephone. Some of the skills the phone helps baby learn are colors, shapes, words, the alphabet and counting skills. Uses three AAA batteries.
ToyDirectory Product ID#: 16426 (added 12/5/2007)
The dinosaur-shaped launcher “eats” and spits cars onto the track. The track set measures approximately 16” x 11” 22-1/2” and comes with an excavation city and sound effects.
ToyDirectory Product ID#: 16240 (added 11/21/2007)
The 3” x 12” x 24” mountain track features a spinning wagon wheel, a bridge, crazy curves and more. The set comes with a Willy’s Butte Deco Lightning McQueen die-cast car.
ToyDirectory Product ID#: 16239 (added 11/21/2007)
Elmo is back and more ticklish then ever, and he’s laughing like he’s never laughed before. T.M.X.™ Extra Special Edition™ is so popular that Mattel is limiting orders to five per customer.
ToyDirectory Product ID#: 16178 (added 11/16/2007)
MSRP: $10.00Age Range: 3 and upGender: Girls
Here are the perfect classic Dora dolls to start a little girl's collection. Dressed in the ideal outfit for whatever comes her way, Dora is ready for her adventures in these traditional everyday themes: Cowgirl, On-the-Go and Fairytale. Realistic hair with brush included.
ToyDirectory Product ID#: 16177 (added 11/16/2007)
Age Range: 3 and upGender: Girls
Fashion Fever Barbie®doll and friends know how to rock the world of style! And Barbie doll is the ultimate trendsetter with this gorgeous gown, turning heads and wowing everyone in sight.
ToyDirectory Product ID#: 16176 (added 11/16/2007)
Age Range: 3 and upGender: Girls
The super-hip, don't follow trends - they create 'em. That's the way Fashion Fever Barbie®doll and friends show off their style. Check out Raquelle doll's latest wardrobe wonder ... and how much do you love those shoes?
ToyDirectory Product ID#: 16175 (added 11/16/2007)
MSRP: $39.98Age Range: 6 and upSKU or Item #: L8808Launch Date: October 2007Gender: Boys And Girls
This is the first “premium” doll in Mattel Inc.’s I Love Lucy doll collection. Fully articulated, Lucy comes dressed in a baggy clown suit and holds a cello. Launch date: October 2007.
— In 2002, TV Guide selected “I Love Lucy” as the second greatest show of all time.
— Lucille Ball won four Emmy awards for her role in “I Love Lucy” and the cast and crew of the show, as a whole, received 19 Emmy nominations during its six-year run.
— This item premiered at Toy Fair 2007 in New York.
ToyDirectory Product ID#: 16011 (added 11/5/2007)
Wholesale Price: (Log in to view) MSRP: $4.99Age Range: 7 and upSKU or Item #: K6501Launch Date: September 2007Gender: Boys And Girls
This High School Musical edition of the traditional Uno game comes with an exclusive Duet card and a special rule. Soar above the competition and then yell “Uno!” to win. Launch date: September 2007.
ToyDirectory Product ID#: 15040 (added 9/4/2007)
This 1:55-scale die-cast car is part of the Disney Pixar Cars Supercharged line. Launch date: June 2007.
ToyDirectory Product ID#: 14759 (added 8/20/2007)
This deluxe version makes for a more sophisticated evening of UNO. It also makes for the perfect gift. Designed for two to ten players, and taking less than thirty minutes to play, one of America's most recognized family games comes in elegant tin packaging for style and sturdiness. It also comes with score pad and pencil so that there's a winner to be declared at the end of each fun game.
— "UNO by Mattel" was the best-selling card game in the store of Michelle, manager at Whippersnappers in St. Simon’s Island.
— Two of 29 retailers who spoke with TDmonthly in the summer of 2007 said that UNO was a customer-favorite card game in their stores.
— "UNO is the number one card game in America and now fans of the classic game can experience an entirely new version with UNO Deluxe. The new version features a wipe off scoring system, a removable draw and discard tray, and a premium box that folds out for easy scorekeeping," said Michele Sturdivant, Director of PR, Mattel Brands.
ToyDirectory Product ID#: 14546 (added 8/9/2007)
Skip-Bo provides card game players with some sharp-minded fun. From the makers of UNO, Skip-Bo is the ultimate sequencing game. Players create sequential stacks of cards. The first to use all their cards wins the game. It's designed to be played by two to six players and a game takes less then thirty minutes to complete. Yes, it takes skill, but it also takes a bit of luck, too.
— Skip-Bo was among the classic card games that sell well in the store of Phil Wrzesinki, owner of Toy House and Baby Too in Jackson, MI.
ToyDirectory Product ID#: 14527 (added 8/7/2007)
MSRP: $29.99Age Range: 5 and upLaunch Date: June 2007Gender: Girls
Girls control the action and help Barbie, Raquelle, Nikki, and Teresa perform amazing moves on the gymnastic high bar. The set includes gold medals, trophies and two dolls that can flip side-by-side or link to one another for complicated stunts. Launch date: June 2007.
ToyDirectory Product ID#: 14312 (added 7/25/2007)
MSRP: $69.99Age Range: 3 and upLaunch Date: June 2007Gender: Girls
Girls will feel like real-life princesses with this majestic royal throne filled with princess accessories and surprise, including a chair skirt that can be detached for princess dress-up. The chair houses secret hiding places, including a special, locked compartment under the seat. The throne even plays a royal tune every time a princess sits down in it. Launch date: June 2007.
ToyDirectory Product ID#: 14311 (added 7/25/2007)
MSRP: $12.99Age Range: 4 and upLaunch Date: September 2007Gender: Girls
Sharpay, Gabriella, Troy, Taylor, Chad and the rest of the Wildcats from the Disney Channel’s “High School Musical 2” are featured in this collection. Each doll is designed in the likeness of his or her onscreen character and is dressed in an outfit featured in the movie. Each of the dolls also includes an extra beach outfit for fun in the sun. Each doll is sold separately. Launch date: September 2007. 7/25/2007
— Over 17.2 million viewers tuned in to watch the premiere of “High School Musical 2.”
— In 2007, the movie the set the record for the most-watched cable telecast in U.S. history.
— The movie won the 2007 Teen Choice award for Choice TV: Movie.
ToyDirectory Product ID#: 14310 (added 7/25/2007)
MSRP: $9.99Age Range: 4 and upSKU or Item #: 027084454239Launch Date: January 2007Gender: Girls
The Dance ‘N Groove party includes Polly and her gal pals – Lea, Shani, Crissy and Kerstie. Kerstie’s Hula-licious 12-piece set includes a hula outfit, a backdrop, a purse, a lei, a guitar, a bird and more. The Dance ‘N Groove dolls were designed in response to the current trend of reality shows and dance competitions. Launch date: January 2007.
ToyDirectory Product ID#: 13670 (added 6/25/2007)