The all-new 2012-13 NFL Sticker Collection from Panini is back and better than ever. Get a head start on the competition with the all-new Super Combo that includes 18 sticker packets. On the back of every sticker is the number that will tell kids where it goes in their album. Includes 18 Sticker Packets (total of 126 NBA stickers).
— Gregory Sahagian, owner of Learning Express in Beverly, Mass., told TDmonthly in a Fall 2012 survey that they sell a few hundred Panini America sport stickers each month, making them a best selling hobby item in the store.

Panini stickers and albums are household brands in 110 countries worldwide. "With over 700 licenses, Panini is making its first official foray into the U.S. market," Isaac Wolman, CEO, The Aquastone Group, North American distributor for Panini SPA, told TDmonthly. "When children buy the sticker album, repeat same-store purchases of an average of 23 sticker packs follow. With a firm retail price of $1.00 on both the sticker packs and albums (regardless of the size of the retail outlet), the Panini model is designed to ensure maximum sales and repeat traffice for the retailer." Launch date: April 30, 2010.
— David Stelzer, owner of Shananigans Toy Shop in Baltimore, Md., told TDmonthly in an August 2014 survey that Panini Sticker Books are one of the store's best-selling collectible items.