Top-10 Most-Wanted Toys
With additional reporting from Chris Lundy and Brenda Ruggiero
When TDmonthly Magazine interviewed retailers about their best selling toys in a March 2013 survey, we spotted an ongoing trend: Blue Orange's Spot It! is still the overall best selling product for 25% of retailers surveyed.
Other long-time favorites like Magnatiles, Sticky Mosaics, and LEGOs were also named as overall best selling toys.
Check out all 10 below!
No manufacturer paid to be included in this article. All products listed were designated by editorial staff without regard to the company's relationship with TOYDIRECTORY.com/TDmonthly Magazine.
Spot It is a party game for two to eight players. It's played by laying a random assortment of cards on the table and all players racing to find one image that matches between two cards. This fast-paced game is designed to never be the same twice, and though it has very few rules to remember it requires a sharp eye to master. The set of 55 round cards transports in its own carry tin. Watch Spot It: Top-5 Video, Toy Fair 2010
— Spot It has been been a top seller for retailers surveyed by TDmonthly
since early Spring 2010.
— In a March 2012 survey, 3 out of 12 retailers told TDmonthly
that Spot It was their overall best selling product, and had been for more than a year.
— Dean Smith, Co-owner of JaZams
in Princeton, N.J., told TDmonthly
in a Summer 2011 survey that he sells 50-60 copies of Spot It each month.
Awards: 2010 TDmonthly Top Seller,
Dr. Toy 100 Best Children's Products - 2010Where to buy: SOUTH NORTH EAST NORTH WEST
ToyDirectory Product ID#: 27018 (added 2/11/2010)
This 48-piece set includes solid colored pieces, along with pieces with holes, curved pieces, a magnetic door and a wheeled piece. Magna-Tiles DX contains 12 small squares, four large squares, six isosceles triangles, 10 right triangles, 11 equilateral triangles, a wheeled piece, and arch and three special shapes. An idea guide is included.
— In late summer 2010, five percent of 43 specialty retailers told TDmonthly
Magna-Tiles are an overall best-selling product.
— In late Spring 2011, 25% of retailers mentioned Magna-Tiles as a best-selling construction toy.
— As of 05/12/2011, this product had 5 out of 5 stars from 23 reviews on Amazon.com.
— In a Summer 2012 survey, Diana Nelson, owner of Kazoo & Company
in Denver, Col., told TDmonthly
that Magnatiles were their overall best-selling toy.
ToyDirectory Product ID#: 30619 (added 9/22/2010)
Explore and experiment combining the hexagons with the triangles and squares to create your own favorite XL Cruiser. There are hundreds of possible 3-D combinations using these three geometric shapes. Feel the magnetic force and have countless hours building and designing different XL Cruisers.
— Hardware Center Inc. in Paoli, Pa., reported sales of 60 Magformer sets per week in late fall 2009, according to Manager Mike DiAndrea.
― Three of 43 retailers who participated in an April 2010 TDmonthly survey listed Magformers as a top-selling construction toy.
— As of 08/06/2012 this product had 4.9 out of 5 stars from 15 reviews on Amazon.com. Pros: Helps develop spatial awareness and problem solving skills; encourages creativity; durable.
ToyDirectory Product ID#: 25565 (added 10/6/2009)
The Tornado Tube is a fun and educational toy! Create a tornado in a bottle and watch the the whirling vortex! Add colored water and glitter and enjoy both creative and educational play. Made in the USA.
— Mary Porter Green, owner of Curiosity Zone in Ashburn, Va., told TDmonthly in a March 2013 survey that they sell "dozens and dozens" of Tornado Tubes each month.
ToyDirectory Product ID#: 24685 (added 7/20/2009)
Wholesale Price: (Log in to view)Minimum Order: (Log in to view)Minimum Reorder: (Log in to view)Ships From: (Log in to view)Terms: (Log in to view) MSRP: $14.95Age Range: 7 and upSpecialty: Yes (as of 2011)Made in: ChinaSKU or Item #: 1396434376Gender: Boys And Girls
Everyone gets ten dice. Someone says “Go.” Then everyone rolls and rolls as fast as they can until someone gets all their dice on the same number. It’s a fun, fast frenzy. It’s TENZI. It's "Super-simple to learn & super-fast to play," Steve Mark, executive Dice president of CARMA GAMES, LLC, told TDmonthly
. Launch date: April 2011.
— In a February 2012 survey about games, Mary Porter Green, owner of The Curiosity Zone
in Ashburn, Va., told TDmonthly
that she sells 6+ copies of Tenzi each month.
— In a February 2013 survey, two out of 11 retailers told TDmonthly
that Tenzi was their best selling game.
— Glisyn Lewis Jarrells, manager of Imaginations Toy & Furniture in Blacksburg, Va., told TDmonthly
in a March 2013 survey that Tenzi is their overall best selling product. They sell around 15 copies of the game each month.
ToyDirectory Product ID#: 33134 (added 11/8/2011)
Wholesale Price: (Log in to view)Minimum Order: (Log in to view)Minimum Reorder: (Log in to view)Dropship Available?: (Log in to view)Ships From: (Log in to view)Terms: (Log in to view) MSRP: $34.99Age Range: 8 and upSpecialty: Yes (as of 2011)Made in: ChinaSKU or Item #: LUEEAAGender: Boys And Girls
Loopdedoo is a new spinning tool that makes fabulous twisted bracelets in just a few minutes. It's fast, easy and fun. Just wrap the threads around the Loopdedoo device, turn the knob, guide the thread and minutes later the bracelet is done. Kids can even make necklaces, anklets, belts and more. There's no pattern to follow so each accessory is completely different and unique. Kids can use as many threads and color combinations as they like, and can make them thick, thin or anywhere in between. Launch date: November 2011.
— In a January 2012 survey, Barbara Finblum, owner of Barston's Child's Play
in Baltimore, Md., told TDmonthly
that Loopdedoo is their best selling arts and crafts toy. "They came in in December and we sold 194 out of 5 stores - 163 out of 3 stores alone. We sold out and couldn't get them back," she said.
— As of 10/5/2012 this product had 4.5 out of 5 stars from 8 reviews on Amazon.com. Pros:
Easy to use; promotes creativity; fun. Cons:
One user couldn't figure out how to start.
— In a Fall 2012 survey, Dean Smith, owner of Jazams
in Princeton, N.J., told TDmonthly
that they sell 15 of this item each month, making it one of their top-2 sellers in the Hobby category.
ToyDirectory Product ID#: 33342 (added 12/15/2011)
MSRP: $19.99Age Range: 5 to 9Specialty: Yes (as of 2012)Gender: Girls
Kids can custom design this jewelry box with shimmering faux jewels and colorful foam tiles. Includes more than 750 sparkling tiles and jewel pieces. Launch date: 2011. Awards:
2011 ASTRA Best Toys for Kids
— In a January 2012 survey about arts and crafts toys, ten of 13 retailers said Sticky Mosaics from the Orb Factory were among their top two best sellers in the category. Retailers reported selling anywhere from 10 to 150 each month.
— In a March 2012 survey, 2 out of 12 retailers told TDmonthly
that Sticky Mosaics from The Orb Factory were their best selling product. Elmer Caranza, manager of Doodlehopper 4 Kids
in Springfield, Va., told TDmonthly
that they sell about 2 dozen items from the Sticky Mosaics line each month, and that it's been a best seller for almost a year now.
ToyDirectory Product ID#: 33428 (added 1/6/2012)
MSRP: $11.99Age Range: 7 to 14Specialty: NoGender: Boys
Soar high above the mystical world of Chima in Razcal’s Glider to help Razcal guard the CHI. Fend off other tribes with the Raven Glider’s beak and grabbing claws, or capture them with the chain. Protect the Raven tribe’s CHI. Includes Razcal minifigure and a buildable weapon. Launch date: 2013.
— Karen Park, owner of Zaks Gifts in Manchester-by-the-sea, Mass, told TDmonthly that LEGO's new Chima line is their overall best seller.
— In a May 2013 survey, two out of 10 retailers told TDmonthly that LEGO Legends of Chima was their best-selling construction toy line.
ToyDirectory Product ID#: 35886 (added 1/4/2013)
A winning design from High Intencity's Design-A-Charm contest, the Peace Love and Happiness charm was designed by Emily R. from Pleasantville, NY and rendered in vibrant detail in an enamel charm measuring approximately one inch.10 % of the proceeds from the sale of this charm will go to the World Wildlife Fund on behalf of its designer.
— “Charm It! works really well in this area,” said Blanche Snipes, owner of Tree Top Toys
in Redmond, Wash., when asked about her top-selling items for tweens.
— Two of 44 retailers listed Charm It! as a best-selling item for tweens during a September 2010 survey.
— Katie Rook, manager of Be Beep A Toy Shop
in Columbia, S.C., told TDmonthly
in an October 2011 survey that High Intencity charm bracelets are their best selling tween item.
— Dean Smith, owner of JaZams in Princeton, N.J., told TDmonthly
in a Summer 2012 survey that they sell between 40 and 50 Charm It! charms each month.
ToyDirectory Product ID#: 30999 (added 10/28/2010)
The original Boogie Board LCD eWriter that started a revolution. Ultra light (4oz.) and thin (1/8"). One just isn’t enough. Get one for on the go, in the office and multiple places around the house. Almost anywhere you’d keep memo pads, sticky notes or scrap paper.
— Erika Evers, owner of Dancing Bear Toys
in Hendersonville, N.C., told TDmonthly
in an April 2012 survey that their best selling travel toy is the Boogie Board. They sell 6-7 each month.
— Chris Lowe, owner of Beanhead Toys
in Sandy Springs, Ga., told TDmonthly
in a late Summer 2012 survey that they sell 15 of this item each month, making it a bestselling novelty item.
— Greg Larson, owner of Larson's Toys and Games in Columbus, Ohio, told TDmonthly
in a March 2013 survey that they sell 18 Boogie Boards each month, and up to 48 a month during 4th quarter.Where to buy:NORTH WEST
ToyDirectory Product ID#: 34059 (added 4/6/2012)
Justina Huddleston graduated Magna Cum Laude from Emerson College with a BA in Writing, Literature, and Publishing in 2009. After graduating she was the on-site director of the Boston Children's Museum gift store for a year, selling educational, developmental, and creative activity toys that tied in with the museum's exhibits. Justina also interned at children's book publisher Candlewick Press before moving from Boston to Los Angeles, where she is now Editorial Director of TDmonthly Magazine
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