Turn water into goo – and back again for unique bath time fun. Gelli Baff® is a completely harmless powder that soaks up to 400 times its own weight in water. Sprinkle Gelli Baff® powder evenly over the surface of bath water and let the goo magically form for about 2 minutes. Stir well, climb in, and have fun. When the fun is done, add the dissolver, and the goo disappears.

Tiara, Body Wash, Barrettes, 2-in-1 Shampoo & conditioner, Roll-on body glitter. © Disney

Fisher-Price Peppa Pig Peppa, Suzy Sheep and Ducky Bath Squirters
Make a splash in the bath with Peppa, Suzy Sheep and their ducky friend! Just fill these bath squirters with water & give them a squeeze! Ages 3+
— In a May 2014 survey Sherri Stone, manager of Toys & Co. in Charlotte, N.C., told TDmonthly that Peppa the Pig is their store's best-selling license. They sell 12-18 Peppa the Pig products each month.

Take off on a watery adventure with the Elmo Bath Adventure Steamboat! There are 5 different toys in one 1 for unlimited, imaginative bath-time play. Includes boat toy (4 pieces) and 1 Captain Elmo figure.
— In a May 2014 survey, two out of 11 retailers told TDmonthly that Sesame Street was their best-selling license.

Pluï is a charming bath toy that playfully teaches children some basic physical principles. Immerse it in water to fill up and then let it rain. The magic lies in the way you can stop the rain simply by closing the hole on top with a finger. Pluï gently introduces babies and toddlers to water while stimulating their imagination and senses.

Get ready for Vulli Sophie Giraffe Bath Toy! Here comes Sophie the Giraffe again, this time as a floating, squirting toy for baby to play with in the bath. She squirts water when squeezed.

SoapSox is an adorable deluxe bath aid used to bathe children...and adults! Each character is created using soft terrycloth for the exterior and porous sponge for the interior. To entertain children during bath time, each SoapSox character has a fun uniquely designed entry for its soap pockets, which can be filled with your favorite liquid or bar soap. "Finger pockets" are conveniently built into each character for better handling and extra scrubbing power. When you begin to scrub using the soap filled SoapSox, suds form and soap is released from our patented SoapSox pocket. While your child is entertained by the characters' vibrant colors, textures and functionality, he or she is also getting clean.

Gone fishin’ with your first wooden toy fishing boat! The set includes a wooden boat with a removable cabin, detachable fishhook, sail, fisherman, fish, starfish, and a turtle. Children can play and place the fisherman inside the cabin. This fun fishing boat will help your children develop their imagination.

Splash and make waves in the bath with this set. The fun never ends! Float them on the water, fill’em up and squirt the water out. Set of 4 animals: Shell, Starfish, Turtle, and Dolphin.
— In an April 2015 survey, two out of 10 retailers told TDmonthly that squirt toys were their best-selling bath toy.

Welcome to Wonderland. A beautiful place where children can be themselves. Minilotta will inspire any child with the world of imagination. Everyone needs that special friend and share their dreams and secrets with. Each of these soft plush 30cm dolls is cuddly soft and will make every little person want to give them a snuggle. In case of a bit of extra loving, each Nici Wonderland doll is machine washable. Minilotta can even be taken into the bath. Nici Wonderland dolls are made of high quality materials and follow very strict safety guidelines.

Ten cups to stack or nest are great companions to water and sand play.
— Patti Tepper-Rasmussen, owner of Learning Tree Toys, Games & Books, Inc. in Oklahoma City, Okla., told TDmonthly in an April 2013 survey that these stacking cups are among her store's best-selling bath toys.

Take the helm of the Green Toys™ Submarine for a nautical journey to help protect the planet. Submerge it underwater to explore the terrain at the bottom of the tub, and let it resurface to scan the horizon in search of the next earth-friendly adventure. Made in the USA from 100% recycled plastic milk jugs that save energy and reduce greenhouse gas emissions, this sturdy watercraft features a spinning rear propeller, a flat bottom for added stability, and the classic handle and wide-mouth opening combination for plenty of scoop-and-pour fun. The cabin can be opened for easy cleaning, while the whole vessel is also dishwasher safe. No BPA, phthalates, PVC or external coatings, and also meets FDA food contact standards. Packaged with recycled and recyclable materials and printed with soy inks.
— Teresa Derry, owner of Annie's Toy Chest in Cocoa, Fla., told TDmonthly in an April 2013 survey that this was the store's best-selling bath toy.
— In a March 2015 survey, two out of 10 retailers told TDmonthly that Green Toys is their best-selling brand of eco-friendly toys.
— Taka Andrews, owner of Miller's Toys in Mamaroneck, N.Y., told TDmonthly in an April 2015 survey that the Green Toys submarine was one of their store's best-selling bath toys.

Made entirely of child-safe foam, these huggable, squeezable, touchable favorites are designed to get kids learning while playing in the bath. Perfect for bath time, playtime, anytime fun and learning.
Fairy-tale fantasies come to life in royal fashion as kids pop out a princess, prince, enchanted castle and more from a beautiful magical kingdom. Launch date: April 2012.

Soft Shapes® Tub Stickables are made entirely of child-safe foam. These huggable, squeezable, touchable favorites are designed to get kids learning while playing in the bath. Perfect for bath time, playtime, anytime fun and learning, These fun filled sticker sets contain 20 chunky foam bath stickers that float in water and stick to the tub, packaged in a reusable tote-along tube that suctions to the wall. Other sets include Mermaids, Trucks, and Pirates.

Noah and his bubbly aquatic friends (16 pieces) will transform your tub into an enchanting water wonderland - and once your child's adventure has come to a happy end, drying and storage is a breeze with the included suction cup mesh bag. Pieces 3" to 6". Recommended Ages 3+. Launch date: September 2012.

Angelcare is proud to introduce  the new soft touch bath support. Ergonomically designed for baby’s safety and comfort, the bath support is made of durable plastic that keeps it shape. The soft touch material makes for a comfortable and slip free bathing experience. Hygienic, easy to clean, and quick to dry, the bath supports also have a convenient storage hook. The bath support is recommended for babies aged 0-6 months, and up to a maximum weight of 30lbs. No assembly is required. Launch date: August 2012.
— As of 09/13/2012 this product had 4 out of 5 stars from 1 review on Amazon.com. Pros: Stationary (doesn't slip); Supports babies' head; easy to clean and dry.

A happy tune and saying–reminding him to lower the seat when he’s done. A flashing LED light every 15 seconds lets users know when he’s left the seat up in the middle of the night. Peel-and-stick adhesive backing attaches easily to the flat underside of any toilet seat. Hygienic, water resistant case.

Three fun playbacks "alert" him when it’s time to tip the seat back down. A flashing LED light every 15 seconds lets users know when he’s left the seat up in the middle of the night. Peel-and-stick adhesive backing attaches easily to the flat underside of any toilet seat. Hygienic, water resistant case.

Make bath time more constructive with this innovative play set. Arrange the assortment of twisty, straight, and stair chutes, along with the giant water wheel, to create a unique water cascade. 8-oz. reservoir and scooping cup keeps the flow going until bath time is done. Mix and match pieces mean endless possibilities.
Awards: 2013 TDmonthly Seal of Approval

This little pirate ship has a colorful red and white striped sail, and squirts water in the bathtub.

Mr. Bubble Foam Soap will whip up bath time fun. Kids can use their imagination to make all kinds of fun shapes with silly floating foam. Safe and gentle, it washes thoroughly and leaves skin soft and smooth.
— Katie Roo, manager of Be Beep A Toy Shop in Columbia, S.C., told TDmonthly in an April 2012 survey about bath toys that they sell about a dozen units of Mr. Bubble Foam Soap each month.
— In an April 2013 survey about best-selling bath toys Kate Noreen, manager of MudPuddles Toys & Books in Sherwood, Ore., told TDmonthly that "Mr. Bubble stuff has sold really well. It's that classic name, but it's thick foam so it's really fun to play with."

The Plui bath toy is a vinyl sphere with one nozzle at the top and several at the bottom; dunk Plui underwater to fill it, and then watch the “rain” come out. Kids control the flow of water by covering or uncovering the top nozzle.

For ages 6 months and up. The bathtub is baby's ocean. Set includes 13 toys in a floating boat; captain; life preserver; fishing hook & 4 ready-to-catch fish; 3 nesting cups that shower, stack & pour, octopus comb & whale nailbrush. Everything stows away below deck.
Awards: American Baby Toy of the Year Award.
— Mary Porter Green, owner of The Curiosity Zone in Ashburn, Va., told TDmonthly in a 2012 survey that their best selling infant & toddler products are from Toysmiths "B." line. "Though expensive, it has great packaging and is perfect for gift giving. Fish & Splish is an especially great product," she told TDmonthly. She also said this item was a best seller in the bath category.

This wall mounted octopus keeps little ones happy two ways: pour water in the top of his head and it sprinkles down from his arms, or when baby is older he or she can play a challenging game of ring toss. Octopus suctions to wall and turns upside down to drain. Soft, no-bump material. BPA-free and Phthalate-free.

Brightly colored wooden sail boats. Assorted numbered boats, from one to six.
— In a February 2012 survey, two of 14 retailers said that Toysmith is their bestselling brand for wooden toys.