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Supreme Knight:  interchangeable cape function. A magnet in his collar allows him to switch between two leather-like capes – one with an integrated posing wire and one that drapes freely. See below for a quick tutorial on how to change them.

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ToyDirectory Product ID#: 37496      (added 8/17/2020)
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Combining swords-and-sorcery action with futuristic sci-fi tech, Masters of the Universe delivers powerful adventures with aspirational wish-fulfillment. With an iconic heritage and memorable mythology dating back to 1982, Masters of the Universe explores the universal themes of heroism, individuality and self-empowerment, while continuing to inspire generations of kids and adults alike.  yyyyy

ToyDirectory Product ID#: 37486      (added 8/11/2020)
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The “Team Rainbow Rangers” multipack (MSRP: $24.99, ages 3+) features characters—Rosie Redd, Mandarin Orange, Anna Banana, Pepper Mintz, Bonnie Blueberry, Indigo Allfruit, Lavender LaViolette and Floof—from the popular Rainbow Rangers series, currently, 2020, airing on Nick Jr. in the U.S., Nickelodeon Latin America, China’s CCTV and other key territories around the world.  Eachcharacter represents a superpower, including super strength, music power, animal whisperer, invisibility, super vision, super speed, micro-power!  



In addition to Mattel, current manufacturing partners producing product for mass retail and online for Rainbow Rangers include Distribution Solutions (DVDs), Bentex (apparel), MacMillan Publishing (books), Dynacraft (bicycles), Centric Brands (sleepwear), Handcraft (underwear), and Disguise (costumes and accessories).

www.gnusbrands.com

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ToyDirectory Product ID#: 37484      (added 8/4/2020)
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Specialty: Yes (as of 2016)
Gender: Boys And Girls
Category: Construction
Licensed Products
Play Sets



Deliver passengers in the Resistance Troop Transporter with opening hatches, lowering ramp, dual flick missiles and space inside for the 4 minifigures included in the set.
ToyDirectory Product ID#: 37472      (added 2/29/2016)
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Age Range: 8 and up
Specialty: Yes (as of 2016)
Gender: Boys And Girls
Category: Construction
Licensed Products



The most durable and deluxe tractor around, this John Deere specialty item offers great details and great adventure for little builders. Ages 8 and up, 8 x 9 x 13.5 inches.
ToyDirectory Product ID#: 37470      (added 2/29/2016)
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Age Range: 8 and up
Specialty: Yes (as of 2016)
Gender: Boys And Girls
Category: Construction
Licensed Products



Drive back the enemy with the First Order Snowspeeder™ featuring three-man crew, storage, stud shooter, rapid-fire shooters, hidden wheels and more.
ToyDirectory Product ID#: 37467      (added 1/31/2016)
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Age Range: 3 to 5
Gender: Boys And Girls
Category: Gifts
Plush
Licensed Products



Classic! A super-soft chenille plush stuffed animal. So cuddly you’ll never want to put it down!
ToyDirectory Product ID#: 37444      (added 10/30/2015)
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Age Range: 3 to 5
Gender: Boys And Girls
Category: Plush
Licensed Products



Warm! This MINIONS folding plush pillow brings impressive character to life for super sized fun! he converts to a comfy pillow for , naptime, bedtime, travel time, or any time!
ToyDirectory Product ID#: 37442      (added 10/30/2015)
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Age Range: 8 and up
Specialty: Yes (as of 2015)
Gender: Boys And Girls
Category: Interactive
Robotics
Licensed Products



This is one sidekick who definitely comes in handy! Your R2-D2 Interactive Astromech Droid figure is packed with all kinds of features to help you fight the dark side—or just have fun throughout your day. This exciting little friend rolls, spins “dances” and plays music, “remembers” and reacts to famous Star Wars characters, guards your room, plays multiple games and can even find and follow you! And with awesome features like an illuminating light beam, infrared location sensors, an adaptable droid mood status indicator, a rotating dome, motorized indoor-terrain treads, a beverage holder and manipulator arm and special “secret” features, this figure is sure to keep the fun going for “light years”!
ToyDirectory Product ID#: 37435      (added 10/28/2015)
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Playing music is powerful! This beginning guitar is designed and sized especially for young players. The guitar is adorned with sisters Anna and Elsa from Disney's Frozen, and it features great tone, comfort and playability. Low string action means easy playing for beginners. Patented string post covers protect little fingers, with stickers to show string names. Learn-A-Chord cards let you start playing right away.
ToyDirectory Product ID#: 37432      (added 10/26/2015)
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Age Range: 3 and up
Specialty: Yes (as of 2015)
Gender: Boys And Girls
Category: Licensed Products
Dolls
Dolls - Accessories



The Disney Ice Castle Dollhouse by KidKraft is perfect for children who want to re-live the exciting scenes from Frozen with Ana, Elsa, Olaf, and the rest of their favorite characters. Is there more than one princess in the family? The Disney Ice Castle Dollhouse is large enough for multiple children to share in the fun and let their imaginations run wild. Everyone has plenty of space to recreate their favorite scenes with four rooms of play, all crafted with beautifully themed artwork from their favorite movie. This dollhouse has more than beautifully designed rooms of magic, the Ice Castle includes 11 pieces of custom furniture that fit perfectly into this magical world of make-believe! All furniture is crafted with beautiful, regal detail taken right from the magical kingdom!
ToyDirectory Product ID#: 37430      (added 10/26/2015)
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Age Range: 3 and up
Specialty: Yes (as of 2015)
Gender: Boys And Girls
Category: Licensed Products
Cars
Vehicles - Small Toy



It's Race Day at the Monster Dome and crafty Crusher will stop at nothing to beat Blaze... even if that means building a chomping Sharkbot! Will Blaze race past the shark's mighty bite and speed on to win the race or will Crusher finally cross the finish line first? This track set can be configured into multiple layouts so race fans can recreate all the action and adventure of Blaze and the Monster Machines! Create side-by-side races between Blaze and Crusher or customize your set into champion courses of your choice! Two launchers will give the Monster Machines the speed and momentum they need to race around the track and perform spectacular stunts! Launch the trucks up a ramp and into a 360 Degree loop or speed through the ring of fire! The Monster Dome Playset includes Blaze and Crusher vehicles.
ToyDirectory Product ID#: 37428      (added 10/26/2015)
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Over the years, the magic of Star Wars has always lived on screen and in our imaginations. Thanks to our advancements in technology, we’ve made it possible to bring a new part of Star Wars: The Force Awakens into your home. Meet BB-8 - the app-enabled Droid that's as authentic as it is advanced. BB-8 has something unlike any other robot - an adaptive personality that changes as you play. Based on your interactions, BB-8 will show a range of expressions and even perk up when you give voice commands. Set it to patrol and watch your Droid explore autonomously, make up your own adventure and guide BB-8 yourself, or create and view holographic recordings. It’s now possible to explore the galaxy with your own trusty Astromech Droid by your side. BB-8 is more than a toy - it’s your companion.
ToyDirectory Product ID#: 37406      (added 9/30/2015)
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Age Range: 6 and up
Gender: Boys And Girls
Category: Construction
Licensed Products
Pretend Play



Hop aboard the sleigh and join Anna and Olaf as they pay a visit to Queen Elsa's beautiful ice palace for some frosty fun! What will they do first? Play hide and seek behind the secret staircase, or go skating around the castle? They could ski down the ice hill or prepare frozen treats in the castle's ice cream bar and then get ready for a picnic in the snow under the magnificent icicle tree. It's all up to you! First have fun building Elsa's Sparkling Ice Castle. Then it's time to play! Includes Queen Elsa and Princess Anna mini-doll figures, plus Olaf the snowman.
ToyDirectory Product ID#: 37405      (added 9/30/2015)
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Journey through the Star Wars galaxy in the countdown to Christmas! Reveal minifigures, starships, vehicles and more with the LEGO Star Wars Advent Calendar with 24 doors and a fold-out playmat. Take a journey through the galaxy this holiday season with the LEGO Star Wars Advent Calendar! Open each of the 24 doors to reveal a fun Tatooine, Endor, Hoth, Space or Christmas-themed gift. With minifigures, starships, vehicles and more to discover, as well as a great fold-out playmat, Christmas will arrive faster than you can say "May the Force be with you!"
ToyDirectory Product ID#: 37404      (added 9/30/2015)
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Age Range: 4 and up
Gender: Boys And Girls
Category: Collectibles
Licensed Products
Novelties



The Shopkins Mega Pack makes it easy for girls to stock up on their favorite characters! Featuring multiple characters and shopping bags, shopping basket and a collector's guide, this pack gives girls everything they need to complete their Shopkins world. Girls should be on the lookout for Ultra Rare or Limited Edition characters. Shopkins fans should shop to it now and avoid the rush at the check-out!
ToyDirectory Product ID#: 37402      (added 9/30/2015)
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Age Range: 3 and up
Specialty: Yes (as of 2015)
Gender: Boys And Girls
Category: Costumes & Accessories
Halloween Merchandise
Licensed Products



She'll look enchanting in Elsa's dress from Disney's Frozen! This beautiful Elsa dress features magical motion-activated lights and music! Watch her twirl as the dress lights up and begins to play Elsa's iconic song "Let It Go!" Elsa's dress also features sparkling fabric with a beautiful snowflake glitter print, the perfect addition to her dress up collection.
ToyDirectory Product ID#: 37401      (added 9/30/2015)
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Age Range: 3 and up
Specialty: Yes (as of 2015)
Gender: Boys And Girls
Category: Costumes & Accessories
Halloween Merchandise
Licensed Products



Your little one can dress up just like Arendelle's independent princess with the Disney Frozen Musical Light-Up Dress in the Anna style. Motion-activated lights and music play Anna's iconic song, "For the First Time in Forever." The fun dress features a beautiful flower glitter print on its sparkling fabric.
ToyDirectory Product ID#: 37400      (added 9/30/2015)
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Specialty: Yes (as of 2015)
Gender: Boys And Girls
Category: Plush
Licensed Products
General Toys



Aurora World's My Little Pony® line this year sees the addition of Princess Celestial, complete with multi-colored mane and sparkles aplenty - an absolute must-have for the most devoted My Little Pony fans! Aurora World is the only company making My Little Pony plush beyond the core characters.
ToyDirectory Product ID#: 37378      (added 8/25/2015)
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Specialty: Yes (as of 2015)
Gender: Boys And Girls
Category: Plush
Dolls
Licensed Products



This year marks the Centennial Anniversary of Raggedy Ann, the iconic rag doll beloved by generations. Aurora World is celebrating this eventful occasion by launching new, Special Edition Stars and Stripes Raggedy Ann and Raggedy Andy dolls. The handmade, 16” dolls feature all-American apparel: white stars against a dark blue background, combined with red. The 100th Anniversary is embroidered on Raggedy Ann’s apron and Raggedy Andy’s cap. Known for hair made of red yarn and a triangle nose, Raggedy Ann was created in 1915 as a doll and introduced to the public in the 1918 Raggedy Ann Stories, the first in a series of children’s books featuring the character by American writer Johnny Gruelle. When a doll was marketed with the book, the concept had great success. In 1920 a sequel, Raggedy Andy Stories, introduced the character of her brother, Raggedy Andy, dressed in a sailor suit and hat.
ToyDirectory Product ID#: 37377      (added 8/25/2015)
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Specialty: Yes (as of 2015)
Gender: Boys And Girls
Category: Puzzles & Skill
Licensed Products
General Toys



Three really bright and colourful Disney Frozen jigsaw puzzles for fans everywhere to enjoy! Each of the puzzles features key characters from the popular Disney Movie. Each puzzle is cut to 49 pieces. The puzzles are marked on the reverse with a different pattern, so that puzzle pieces can be readily sorted before being assembled Puzzles are an excellent way to encourage your child’s observation, imagination and communication skills. Ask questions about the picture or get your child to talk about the picture – for example ask them to name the characters, what they think is happening, and even what some of the characters are saying. Ravensburger Puzzles are easily identified by the "blue triangle" logo.
ToyDirectory Product ID#: 37372      (added 8/3/2015)
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Age Range: 8 and up
Specialty: Yes (as of 2015)
Gender: Boys And Girls
Category: Construction
Licensed Products
Collectibles



Own the Naboo Starfighter set with opening cockpit, spring-loaded shooters, eject function, access ladder, fueling station, stand and more.
ToyDirectory Product ID#: 37362      (added 7/29/2015)
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Age Range: 3 to 7
Gender: Boys And Girls
Category: Plush
Licensed Products
General Toys



Product Description: Birthdaykins are the fun friends in BirthdayLand, the place where birthday wishes come true. Some say Cupcake is one of the most delicious Birthdaykin because she's topped with a yummy golden cupcake! She bakes cupcakes for everyone in BirthdayLand with a big heap of love. Like the rest of the Birthdaykins, Cupcake comes with a special code that unlocks premium features in the BirthdayLand app. The app is a free download in iTunes Store, Google Play and Amazon Apps.
ToyDirectory Product ID#: 37309      (added 5/21/2015)
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Age Range: 3 and up
Specialty: Yes (as of 2015)
SKU or Item #: WDBX-301
Gender: Boys And Girls
Category: Books
Licensed Products
Arts & Crafts



Two fun time activities in one! Use the Special Pen and a rainbow of colors will instantly appear. Then unscramble the stickers to create surprise pictures of everyone's favorite Mickey Mouse characters. Place the numbered stickers on a numbered grid to complete the pictures. MADE IN THE USA

Set Includes:     

Magic Pen® Book     
•  24 pages of fun     
•  Special pen

Sticker Puzzle Book    
•  8 colorful jumbled sticker puzzles     
•  8 numbered puzzle grids   
•  120 stickers 
ToyDirectory Product ID#: 37295      (added 4/3/2015)
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Age Range: 3 and up
Specialty: Yes (as of 2015)
SKU or Item #: FZBX-525
Gender: Boys And Girls
Category: Books
Licensed Products
Arts & Crafts



Three fun time activities in one! Use the Special Pen and a rainbow of colors will instantly appear. With the same Special Pen, fill in the dotted area and invisible images and words will become visible. Then unscramble the stickers to create surprise pictures of everyone's favorite Frozen characters. Place the numbered stickers on a numbered grid to complete the pictures. MADE IN THE USA

Set Includes:   

2in1 Book   
 •  16 pages of Invisible Ink fun   
 •  8 pages of Magic Pen Painting fun  
 •  Special pen

Sticker Puzzle Book  
•  8 colorful jumbled sticker puzzles  
 •  8 numbered puzzle grids   
•  240 stickers

— Three out of 11 retailers told TDmonthly in a May 2015 survey that Frozen was their best-selling licensed toy property. Bebe Feimster, manager of Big Smile Toys/Hardware Center in Paoli, Pa., told us that this specific toy was their best seller.
ToyDirectory Product ID#: 37294      (added 4/3/2015)
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