Team Ten, the colorful and friendly plush number characters 0-9, encourage children to think of numbers as something fun and relevant. Each 10" number has a unique personality with a whimsical human face. Children form a bond with the numbers while storytelling, increasing mathematical language concepts and number recognition. Children love hugging their number friends and telling stories about how they find the numbers in everyday life! Great for birthdays and anniversaries, too. Launch date: November 2012.
Awards: 2012 Creative Child Magazine Top Toy of the Year

CuddleUppets are both playful puppets that encourage creative play and practical blankets. Their soft plush head can be used as a small travel pillow for children on planes, cars or in daycare while the fuzzy blanket keeps small children warm. CuddleUppets help children transition from play time to bed time. CuddleUppets are available in eight varieties: Pink Poodle, Blue Elephant, Purple Monkey, Yellow Puppy, Brown Bear Green Crocodile and the newest additions Pink Ladybug and Magic Unicorn.

Elmo loves a sidesplitting, rolling-on-the-floor gigglefest. And preschoolers will too with LOL Elmo. He laughs up a storm, tells jokes, and comes with a Dorothy fishbowl squeaker toy for even more silly fun. The more Elmo laughs, the more he rolls and shakes. To see Elmo giggle, press either of his feet or tickle his tummy. To hear Elmo tell a silly joke, just press and hold either foot for 3 seconds. Each time his foot is pressed, he'll tell another joke. To activate Elmo using Dorothy's fishbowl squeaker, hold it approximately 6 inches from his tummy, then give it a squeeze.

Plants vs. Zombies - 7" Plush Assortment (2-92831 Regular Zombie, 2-92832 Squash Plush, 2-92833 Peashooter Plush, 2-92834 Sunflower Plush)

GloGlo Inkoos bring kids designs to life - even in the dark. As with all inkoos, kids can draw and decorate on them with the included washable markers. But when the lights go out, their cool glow-in-the-dark patterns are revealed. Then kids can draw even more glowing designs with the special light pen. Each GloGlo inkoos includes 3 clip-on, washable markers plus the GloGlo light pen. Choose from 3 styles. Machine washable.

HB Tom and Jerry & Yogi Bear - 7" Plush . Choose from 4-71071 Tom, 4-71072 Jerry, 4-71076 Yogi and 4-71077 Boo- Boo.

Deluxe plush Finn and Jake -- super soft friends for life. (8-14221 Finn and 8-14222 Jake).

Toxic is a venomous little snake with her number 1 goal to win at everything. The other zombies are her best buddies but she will constantly challenge them at any contest. Don’t ever tell Toxic that she’s not cool. She is 12 in high, and made in super soft velboa fabric, very cuddly and comes with a personality tag. Launch date: 2012.

Stich is not your typical pig. Being a Zombie certainly has its disadvantages, as she is obsessed with hygiene. She wants to look good, smell good and stay free of germs and wants to scrub her buddies. Stich is 12 in high, and made in super soft velboa fabric, very cuddly and comes with a personality tag. Launch date: 2012. Launch date: 2012.

Rob is a quiet multifaceted guy with intense thoughts on his place in the universe. He frequently reflects on life in the zoo by writing heavy poetry and performing regularly at the ZZ poetry slam. He is 15 in high, and made out of super soft velboa fabric, very cuddly and comes with a personality tag. Launch date: 2012.

Muck gives new meaning to the word "hyper" He is a non-stop, delightfully happy guy that is always ready to party. Muck pretty much has a party in his head and just wants the others to join in. 12 in high, made in super soft velboa fabric, Muck is very cuddly and comes with a personality tag. Launch date: 2012.

Boo is a natural-born leader of ZombieZoo and is a curious explorer who often leads the others on excursions in hopes to find what lies beyond the zoo. 13 in high plush in super soft velboa fabric. Boo is very cuddly and comes with a personality tag. Launch date: 2012.

5" YOOHOO MERMAID ASST. Part of the YooHoo & Friends Wanna Be line, these yoohoo mermaids have colorful fins and tiaras, and play fun sounds when kids sqeeze their bellies.

11" ROXIE'S FRIEND WILLS - MEDIUM features embroidered eyes, super soft plush fabric, and a bow... Meet Wills, Roxie's Friend she met in London.! He shares her exciting lifestyle and loves to travel and have fun adventures.

Kids can use the stylus to punch pretty fabric and make this fun and easy fabric-by-number craft. Add colorful jewels and watch the creation really sparkle. This no mess craft teaches number and pattern recognition and creates a finished product that guarantees sweet dreams. Launch date: October 2012.

Create a funky flower pillow. Use the stylus to punch pretty fabric and make this fun and easy fabric-by-number craft. Create the perfect pillow for travel, décor and sweet dreams. This no mess craft teaches number and pattern recognition and creates a finished product that is sure to brighten up any little girls’ bedroom. Launch date: October 2012.
Awards: 2013 TDmonthly Seal of Approval

Create a cool plushy purse. Use the stylus to punch pretty fabric and make this fun and easy fabric-by-number craft. Add sparkling fabric pieces and an oversized jewel to complete this awesome accessory. This no mess craft teaches number and pattern recognition and creates a finished product that is sure to complete any outfit. Launch date: October 2012.

This long floppy eared bunny is colorful and cuddly. Knotted eyes & nose add classic touches. 13" tall. Launch date: June 2006.
— As of 10/5/2012 this product had 4.1 out of 5 stars from 21 reviews on Amazon.com. Pros: Colorful; cute Cons: Several reviews said the toy was not as durable as they had hoped.

The Cuddle Bear from Elks & Angels is nature's answer to a cuddly companion for little ones. Its silky soft texture made from Australian shearling has a darling gentle face and is flat for ease of cuddling and sleeping on. Sheepskin has a host of benefits, that make this toy hard to resist, it is easy-to-clean, static- and stain-resistant, anti-bacterial, hypoallergenic, and flame retardant. Plus, since it's made with sheepskin, it's incredibly breathable and never smells! Sheepskin is also said to be very soothing and calming for little ones to swaddle into. This adorable cuddle buddy is a cute companion for little ones and has so many great benefits. Launch date: October 2010.
Awards: 2012 Mom's Choice Gold Award

Quirky and colorful, Under the Nile Scrappys are made from 100% Egyptian Organic Cotton Scraps left over from our clothing scraps. Wastefulness is not in our nature-any time we see a chance to upcycle, we’re going to. Measures 10" in length. Slim body design makes stuffed animal easy to hold. Made of 100% GOTS certified organic Egyptian cotton. Launch date: September 2012.

Whoo Hooo! You little one now has a new friend! Measuring 6", this owl toy will be your child's favorite new companion, especially while on the go! Made with the finest 100% GOTS certified Organic Egyptian cotton.

Quirky and colorful, Under the Nile Scrappys are made from 100% Egyptian Organic Cotton Scraps left over from our clothing scraps. Wastefulness is not in our nature-any time we see a chance to upcycle, we’re going to. Measures 10" in length. Slim body design makes stuffed animal easy to hold. Made of 100% GOTS certified organic Egyptian cotton. Launch date: September 2012.

Buddy the Dog makes a cute companion and a great baby gift. Measuring 16” tall Buddy is available is two colors, Rugby Red Rib Knit or Soft Stripe Navy Terry. He will be loved for years to come. Made of 100% GOTS certified organic Egyptian cotton. Launch date: September 2012.

Bearington Baby’s adorable new Travel Pillows make naptime cozy anytime and are great for napping babies everywhere. The six adorable styles coordinate with Bearington’s lovable animal series and offer cute and cuddly comfort on-the-go. Launch date: August 2012.

These six adorable styles of playful musical Baby Banks coordinate with Bearington’s lovable animal series and make playful noises when kids drop coins in the slots. They make saving money fun for the little one. Launch date: August 2012.