Builders can create a replica of the ultimate Ferrari with this 1:10 scale kit. Doors open and the hood can be raised to reveal the V12 engine. And the steering really works! The car measures 18” by 9”.

This 113-piece set includes an EMT mini-figure, stretcher and more. The back and side compartments of the ambulance open, adding to its realism.

When Two-Face tries to get away with an armored car full of stolen money, it's time to send the Batmobile into action! Kids can dodge the two-sided truck's hidden weapons, then fire the Batmobile's rocket at the secret panel to send Two-Face flying. The building kit includes black-suited Batman, Two-Face and evil henchman minifigures, Batmobile, bank truck and city roadblock. The 9.5” Batmobile has a blunt shooter rocker. A secret panel on bank truck sends Two-Face flying. The kit also includes a collection of Batman gadgets.

For kids who have tired of swatting at gnats and mites, this new robotics construction set will give them something bigger to aim at. Kids can build a variety of critters, including a robotic bug. The bug will back off if it gets too close to an object or, if it feels threatened, it will reach out and “sting” the intruder.
This robotics toolset includes a “Quick Start” guide to build and program a robot in 30 minutes. Mindstorms uses “intelligent brick” and light, sound, motion and touch sensors. This product is blue-tooth wireless technology capable. LEGO Mindstorms NXT won first prize in the category “Technical Innovation” at the international Nürnberg toy fair in Münich. Launch date: 2006.
— "LEGO, if I can get them, but that's a whole other story," said David Campbell, owner of Amazing Toys in Great Falls, Mont., when discussing upcoming holiday 2007 hot sellers for young boys.
— "We're the best ones to sell it for LEGO,” Campbell added. “I can steer people toward Mindstorms in my store, and I can steer them away from Mindstorms [if they] shouldn't have it. Walmart.com doesn't talk to people."
— Seven of 54 retailers said that despite the availability of LEGO in the mass market, it will still sell in specialty stores during the holidays.

Dora and Diego are ready for an exciting animal adventure. Kids can help them rescue Baby Jaguar and watch out for Swiper the Fox. Along the way, they’ll learn songs, numbers and simple Spanish with Dora. They just press the buttons to hear words and sounds. This 41-piece set includes Dora the Explorer, Diego, sound box and much more. Three AAA batteries are also included.

Following the instructions is optional with this 630-piece set. Kids can either use the directions and build one of 26 animals, or they can use their imaginations to build something entirely different.

This is the latest and the greatest in the Bionicle mythology: Visorak Vohtarak (say that fast three times), VV for short. The story: Web Of Shadows (year 2005): Hordes of these spider like creatures appeared in Metru Nui following the great quake. They quickly took over the Coliseum and spread out through the metru, weaving their webs and capturing Rahi. All Visorak have the ability to create and climb webs as well as a default paralysis power in their spinners.

Thomas can be loaded up at the cargo tower, then sent on his way to Tidmouth Station. The set includes a cargo tower with a slide so kids can open it to drop cargo. It also features a full track that measures 23" by 35", train signal and station. It recently won a 2006 Oppenheim Toy Award, comes with more than seven feet of track and 16 curved track pieces and is compatible with the complete LEGO and DUPLO systems.

LEGO´s been doing what it does so well for 50 years: creating interlocking pieces that kids can use to build anything their imaginations can dream up. This LEGO-brick-shaped bin holds 500 classic pieces that includes special limited edition gold bricks.

One of three sets belonging to the Early Maths 4-5 series, this product helps children learn to estimate and includes special activity cards.
— This 101-piece set features: 2- and 3-dimensional play, plenty of counters, activity cards for the children, a lot of special elements and a plastic storage solution.
— “LEGOs are always fun,” said Michelle Goodling, then laughed, “but to be able to sneak a little education in at the same time? Both my sons love this set and will fight over who gets to play. I try to teach sharing, but brothers will be brothers. When was the last time a kid fought over a school supply? Never.”
— LEGO toys are historically excellent sellers, the company having remained strong for more than 50 years.

The 25" L T-1 Typhoon with spinning rotors is equipped with an XL-4 Voltaic Launcher with firing action, a Plarxx Radar Ray, twin Quintronic Beam Emitters, twin Sonic Screamers, dual cockpits, working boom crane, and much more. Viper, Digger, Specs and Shadow fly the high-tech copter against the mighty T-Rex. This powerful 10" dinosaur has light-up eyes and tongue, plus real chomping action. Its savage pteranodon sidekick has a wingspan of more than 11 inches. The copter has dual cockpits and working boom crane. This 605-piece kit includes the Viper, Digger, Specs, Shadow, T-Rex and pteranodon figures.

A winner of iParenting Media Awards 2005 Excellent Products, this catamaran rescue speed boat comes complete with two minifigures. Kids assemble the 107-piece speed boat themselves, which, once assembled, actually floats in water.

An elite crew of three clone pilots come with this set, ready to take the ARC-170 Starfighter on a dangerous mission. The Starfighter features wings that open into attack position and "bombs" that drop. An R2 unit is also included in this 396-piece kit.

The Emperor has arrived to inspect the new Death Star. Imperial forces stand at attention as Darth Vader meets the Emperor at his Imperial Shuttle. Kids can recreate the Death Star hangar with a cargo vehicle and command station with moving crane. This set includes 10 minifigures: Emperor, Darth Vader, 2 Royal Guards, 2 Imperial Officers and 4 Stormtroopers

Play the most memorable scenes (in LEGO form!) from the Phantom Menace, Attack of the Clones and the forthcoming Episode III: Revenge of the Sith in this first-ever Star Wars video game to span multiple sagas! Game play includes Podracing, the dorid onslaught in the Geonosian arena and Obi-Wan Kenobi and Qui-Gon´s fatal fight with Darth Maul. Choose from more than 30 favorite Star Wars characters to create a different game play experience each time. It´s published by Giant, distributed by Eidos.

A cool way to take LEGO building on the go is packed in four collectible pod containers featuring a unique color scheme and theme. It fits right in a backpack, cargo pants pocket, and is perfect for the back seat of the car, an airplane or even the beach blanket for keeping young imaginations active. Choose from green (Dragon), purple (Monster), orange (Arachno) or blue (Aqua) pods for mini model building fun!

Kids can build five heroic Knights and one evil villain from the LEGO system with these constructible action figures! Each figure can be built and posed in a variety of ways, and features button-activated swinging arm sword action and beefy shields for role play fun. Choose between Danju (purple), Jayko (blue), Rascus (green), Santis (red) or Valdek (black). Six new Knights, including the first-ever King of Morcia, Mathias, are slated for August.

One of the most well-known boys´ properties continues as the epic legend unfolds and introduces the evolution of six new heroes called the Toa Hordika. Each constructible action figure, made from the LEGO TECHNIC building system, features a unique personality, skill and set of tools, and can be built and posed in a variety of ways for role play fun. There are six to collect: Vakama (red), Nokama (blue), Whenua (black), Onewa (brown), Matau (green), Nuju (white). Six new Visorak enemies are slated for August.

This 718-piece set allows the creation of moving robot vehicles which can be programmed from a computer.

--This LEGO set is a best-seller on such sites as Amazon.com and Walmart.com.
--This set has a good rating among customers on Amazon.com, with one stating, “The best toy I have played with in 40 years.”
--Mindstorms is listed as a “core product” by the LEGO Company.

Girls will surely shine in this sunny citrus jewelry collection! Stylin Citrus Jewels-n-More by Lego Systems, Inc. comes with fun flower icons to decorate a necklace, bracelet and hair elastic. The design possibilities are endless! Also includes a collectible "Daisy" key chain. 67 pieces. Ages 6+ years.

These building sets with a twist allow children to design jewelry.

--These sets were named 2003 Activity Toy of the Year by the Toy Industry Association, and are described as “highly popular” on Lego.com.
--Several of these toys were listed as best sellers at retailers such as KBtoys.com
--These sets appeal to those who wouldn’t ordinarily enjoy a traditional building set.

The newest edition to the BIONICLE action figure line, Toa Hordika Vakama fights to lead his team of Toa on the most dangerous mission of their lives, while trying to contain the beast within himself. The figure features "blazer claws" and comes with a flying "Rhotuka fire spinner." - Aire Norell

LEGO Wild Pod, part of their X-Pod Creatures toy line, lets kids quickly build seven different tiny creatures. After a creature is built, kids can pop it back in its case and carry it around in their backpacks or pockets.